 At Audiology Associates of Prestonsburg, you can live your life the way you want and find the freedom of better hearing. With 40 years of being in the hearing care industry, you'll experience patient care that is specific to you with exceptional follow-up care that ensures your hearing and balance needs are being met. Audiology Associates at 1428 Northlake Drive in Prestonsburg. May 7th through the 13th is National Tourism Week, which works to celebrate the travel and tourism industry and reflect on how tourism helps boost the economy and highlights local cultures. Tourism is a brand new dollar in your community that would otherwise not be there unless it was a new person coming in and spending dollars because without tourism really your economy then is only based and thriving off of what is created in-house and then it really just becomes a recirculation of dollars and there's no growth. So at its core it's introducing a brand new dollar and here in Prestonsburg and Floyd County our personal goal is for every dollar spent in marketing we aim to have a $5 return of new dollars from a tourist so that's always our aim and goal and kind of where we tend to stand out. In Eastern Kentucky, travel and hospitality is the third leading industry and economic driver. Floyd County alone saw a $44 million economic impact from tourism in 2022. And really what we aim to do is just tell our people stories in different ways. We have some of the best attractions in the world right here. I mean what other communities of 4,000 people have a facility like the Mountain Arts Center have one of the world's most technologically advanced science center have a national battlefield have one of the top state parks and so many in between and we have amazing attractions but really we stand by our greatest attraction our Gravit Driver is our people and it's our people are definitely what keep others coming back time and time again. So we really aim in our marketing efforts to just share the real stories of our people and be authentic and inviting because that's exactly what we are here in Eastern Kentucky. For more information on upcoming events go to Prestonsburg Tourism on Facebook. Reporting for Mountain Top News, I'm Brianna Robinson.