 Hey guys, I'm very excited to be in the January issue of Entrepreneur India magazine. Here are some brand building mantras from the Hasubira 91. The first one is treat your consumers like you would your friends. Second is be honest, design for yourself and create products that you love. Third is be very careful about how your product and brand gets treated when it goes out of your control. Which means that you have to handle your distribution partners correctly and ensure that they understand your brand and your value proposition.