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Social Media as a ROI-driving vehicle - Pavel Hacker - BabelCamp.cz

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Published on Jan 22, 2014

Social Media are for us mainly a source of valuable data carried by users roaming over the Internet. If we are able to track their movement and combine it with the behavioral data they are willing to give away mainly via Facebook, we believe that we hold the key to tengible value brought by Social Media usage.

A BabelCamp Talk - 31 Aug 2013, Brno, Czech Republic
http://www.babelcamp.cz

Pavel Hacker
13 years in on-line marketing, from CIA (these days mediaedge:cia), through big campaigns in Advertures to Euro RSCG. Now taking care of PR, marketing and client relationships for BrandzFriendz, a social media marketing agency.
http://www.linkedin.com/in/pavelhacker
TW: @rattle7

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