 people are choosing a real estate agent is based on a friend they have in the business. They're picking their friends right now. The market is really swaying that direction right now and video is a great way to warm your audience up to you. By the way guys, a market crash would be great for agents because wouldn't it be amazing if inventory comes up, if demand comes down a little, if prices even flatten out or come down just a tad. Wouldn't that make things so much easier? You know and everybody's kind of scared of this happening when it would really be a more favorable situation for us real estate agents. So there's always a silver lining. Utilize social media because that's more of a global business. That's more of a nationwide business. With real estate you know I built it on the back of talking to as many property owners in my market as I possibly can just to make friends because the number one reason right now that people are choosing a real estate agent is based on a friend they have in the business. They're picking their friends right now. The market is really swaying that direction right now and you know video is a great way to to to warm your audience up to you. To begin those friendships and to start those. I love that. I'm sorry to stop you there but that is so brilliant because they don't know you if they don't know you and so if they start feeling like they know you like I know some youtubers so I feel like I really know them because of their YouTube channels. Yeah yeah I like that that kind of analogy there so I had to stop and make sure I'm ready for that. No absolutely yeah it's it is you know I mean I mean at the end of the day you know can we just pick up the phone and call people and create friendships. Absolutely but can you also utilize video to to help build your brand right and to create these warmer situations. Absolutely 100% and with what you have to think about too with with video and social media okay this is very important for real estate agents. Your market even if you're in one of these larger markets like in New York like a like a LA like a Miami even if you're in one of these larger markets okay your audience within this geographical niche is still is so small compared to the overall internet okay it's just so small compared to how many people are on digital and social media and YouTube and Facebook it's such a small audience compared to the rest of the world so you have to you have to think about all this stuff and look at it from a bird's-eye view you know the bigger picture of this you know it's not about how many likes you get as a real estate agent it's just about the fact that we are building influence in the industry in our perspective markets and I'll tell you something else that I've learned too with social media and video and everything else you know some people you know they let's just say that you're running Instagram videos and you know let's say you're getting 500 views of video and a couple months goes by and you're still getting 500 views of video and then a couple more months goes by you're still getting 500 views two years go by you're still getting 500 views and you think I'm not growing I'm not growing same thing on YouTube you know so you get you know 500 views and you just continue to get 500 views what you have to realize is that that's not the same 500 people watching your videos over and over again there's a new group there's people may watch one of your videos or maybe even two of your videos but then it's a different 500 every so often you know that are watching your videos and you're accumulating this audience of people who know who you are even though you don't you're just getting 500 500 500 500 you're actually growing a bigger and bigger and bigger audience over time even though you're getting the same amount of views per video for years and and you've got that two three four minute video okay and then do a video on a listing and run both of those as an ad for a long time run it as an ad for you know three four months or longer and make sure every single person in your market sees that video right and gets a glimpse of you sees your name knows you're in real estate here's your voice becomes more comfortable with you through hearing your voice and your demeanor your body language right and then they see you another video another ad a couple days later of you showing a house or going through a new listing you know now they're seeing there's see they saw your bio now they see you in action more importantly trying to get to a transaction what has to happen and why are we doing these activities we're doing these activities so that we can hopefully enter into a real live voice-to-voice conversation with a possible prospect that's the end goal of all this stuff