 Hey everybody, what's going on? It's your man Kory. Welcome to the Digital Dash where I'll be giving you guys tips on how to market your songs and get those numbers booming. Now for those of you who don't know who I am, I'm a digital marketer myself. I specialize in helping artists like you guys get their songs heard through platforms like Spotify, Instagram, YouTube, and a bunch of others. Now what I want to talk to you guys about today is how to run ad on Spotify. I've recently learned that it's one of those things that not many people even know exists. So what I want to do is run you guys through the platform, walk you through it, show you how to get set up, and talk you through the process of setting up your own Spotify ad so that you guys can start to use it. So with that being said, let's hop right into it. Alright guys, so here we are inside a Spotify ad studio. Now the first thing that you'll want to do is go to adstudio.spotify.com and go ahead and sign up to be a part of that ad platform. I was lucky enough to catch it in its beta form so I got accepted in about a week or two. I don't know how long it takes right now, but I would assume no more than two weeks. If it does take you a little longer than that, just email Spotify and be like, hey, what's up? And they're pretty good about responding back to people in a timely manner. Now once you're actually a part of the platform or if you already have it, all you will need to do is go to manage your ads and it will bring you to the home screen for your ad creations. So as you can see, when you're setting up your ad, you pretty much have two objectives. Raising awareness for a brand, a business or an organization, or promoting a concert or music related content. Raising awareness for a brand is pretty much something that a corporation would want to do like a Coke or Pepsi or somebody who would want to target listeners for their brands within Spotify. What you want to do is use promoted concert or music related content. I'm assuming that most of you guys will be using this to promote a song or a project or something like that. And then you would just need to name it. So we'll call it test ad for the sake of this tutorial. And next, that'll bring you up to your audience and budget screen. Now, this is where that fan profile comes in handy guys. So pretty much is going to ask you for your target demographic. So you have your location, your age, your gender, stuff like that. So I'm going to assume that for this you are, let's say you're a rapper who's based in Atlanta. You would want to target other people who are also based in Atlanta ages 16 to 25 and all genders, of course. And next, it brings you to the section of target based on listening behavior. So with this section, you can either just throw spaghetti at the wall and target all music listeners. Or you can target people who are listening to specific genres. You can target people who are listening to different players categories like party playlists or study playlists or long drive home playlists and things like that. Or you can target the fans of a specific artist. Now, with this section, you're not really allowed to use it unless the artist is involved with you in some way shape or form. So they have to either be a part of the event or be on the song or something like that. So you would want to most likely target based on the genre that you're in. So let's go ahead and put in hip hop. And as you can see on the right hand side, it's keeping tabs of all the metrics that you're using to make your ad. Once you get to the budget session, it'll break everything down a little bit more. And you also have your platform session. You always want to target every single platform unless you're doing some kind of specific campaign. Well, let's say you created an Android app that allows people to access your songs ahead of time and you want to target people who are only using Android. Unless it's something like that, always target every single platform. Now with the budget section, as you can see Spotify has pre-planned $1,000, $2,500 and $5,000 budgets. I know that sounds like a lot of money guys, but luckily the least amount of money that you can use to run a Spotify ad with is $250. Now I know it's not cheap, but it's a long cry from $5,000. And now as you can see on the right side, it's kind of broken it down a little bit more. So this $250 with our current metrics will place your ad in front of about 14,000 people. That's not pretty bad. $250 to reach 14,000 people is not bad at all. Especially if you're coupling this with your Spotify playlist that you should already be doing. And after that, it would just take you to the section of actually creating your ad. Now you can hire someone at Spotify to pretty much read a script and record a voiceover for you. But like I said, I'm assuming that for this tutorial, we're just promoting a song or a project. So all you would need is a 30 second wave clip of your song and the cover art that's already in a 640 by 640 configuration. So then you just want to go ahead and get everything set up. And this little screen right here on the right pretty much shows you your ad as it's being created. So for this I'm going to use a random fan art of Childish Gambino, just something I found on the internet. And you will want to come down and create the ad headline and stuff like that. So let's just make something up. And as you can see right here on the right side is creating the ad right in front of you. Pretty much showing you how it would look on the mobile version and also on the desktop version for the desktop users of the platform. And the companion link would pretty much be the link to the song or the link for the landing page that you would want this to land to. Once again, like I said, assuming you're promoting a song or a project, you will want this to link directly back to your Spotify profile to the song. You want to draw people in the platform directly back to your page. That's the best way to use these ads. And once you get that all situated, it pretty much is ask you a couple of questions at the end. Let you look over your order. Make sure that everything looks good to you and then you can get your ad situated and on the way. So yeah guys, it's pretty much a basic overview of the Spotify ad studio as I start to do them a lot more and can provide a lot more details and metrics on them for you guys. I promise to come back and do a much deeper dive into them. So as you can see, Spotify ads are an effective addition to any Spotify campaigns that you may be running. Use them in addition with your Spotify playlisting if you can afford to do so. With that being said, because of how much they cost, I wouldn't recommend just running them on a song that you're not trying to go all out for, but running them for songs that you're ready to fully invest into or a project that you're ready to fully invest to so that you maximize the benefits of the money that you're spending. Now at some point I'm going to do a video about the analytics of the Spotify ads just so you guys can see it before putting your money into it and make the decision on whether you think it's worth it for you or not. And with that being said, if you feel like you're learning a thing today guys, please like and share this video. Once again, my name is Kory and I'll see y'all next time.