 Hey, what's up coach welcome back to my channel now if you haven't subscribed yet make sure hit the subscribe button and At the time of this shooting this video, right? We have over 500 videos on This YouTube channel if you are a sports coach or a trainer And you're looking to either start your business or grow your business This channel is for you Been doing this for a long time and if you have not reached out to me shoot me a text It's on the screen says text me to chat to 1 0 9 6 0 5 7 7 1 now in today's video I'm gonna cut straight into it. I'm gonna show you three really important skills to learn for your business in 2022 so this coming year if you learn these three things You're gonna see a drastic improvement even if you don't add any more clients right even if you don't add any more clients and I'll show you kind of what that means Later on this video. So first is your you learn how to become really persuasive in your marketing All right, so top left here So what that means to me is you Understand What are the people that I'm serving? All right, what are they thinking? What do they want? What is the their biggest fears? What are their biggest struggles? How can they connect with me with what I'm saying in an email or on a video and the more persuasive that you are? All right, the easier it is for them to get on a phone call with you The easier it is for them to buy from you the easier it is for them to give you referrals If you lack persuasiveness People don't believe you people don't believe you then they don't trust you then they don't buy from you It's like this with everything though and like it's like this if you want to choose what restaurant you want to go to All right, sometimes you might have to persuade the other person. This is where we want to go and here's why so persuasiveness comes down to sales So ultimately like if you want to be better with sales and you want to be better at persuading You need to practice you need to learn go read a bunch of books on being persuasive Go watch a bunch of videos on YouTube like there are so many different ways You can learn how to be persuasive a lot of it comes down to how you communicate Right. That's number one second is Throughout the year in 2022 ask your clients about what else they want Right. I'll give you a very simple example earlier in this year. I Sent out a message only to my clients. All right, so only to my active members And I asked them hey I'm thinking about Adding this or this to my program. Is this something that you see value in I Sent it to all the parents. I Got great response from people now. Here's what happened when they responded I added that into my program because that's what they want. It's not what I want It's what they want. They are the ones paying me right and so I'm gonna give them something that they all want and Once I install that into my program guess what happened to my program it got better and guess what for any new client Who's gonna sign up for my program? It's more expensive now Because my program improved and I'm adding something that what that's what my clients want So ask your clients more throughout the year what they want and give them some options Give them some things that you're thinking about upgrading or adding They will tell you but you got a you got to be in their ear All right, you got to ask them throughout the year. All right, and this last one here All right, this comes down and I have a typo here. All right. Well, I'll just leave it But it says create new offers to prospects. I also mean prospects and clients and here's what I mean by that when you consistently create new offers for clients and Your business succeeds without adding more clients Right because what you're doing is you're getting your current clients to pay you more money during the year than they would if you did not ask them Right. So for example All right, one of the the I would say top slash best coaches that I've worked with over the past five years What he does is every month. He sends out an email just to his clients and he puts on an extra opportunity for them It costs around 50 bucks All right, he does that 12 times per year Right on average and I've we've looked at this on it's on paper on average his clients each client Spends right around three to four hundred dollars extra per year than they would if he didn't offer that Now here's the crazy thing. All right. He has a hundred clients Right. So that is that represents a lot of Extra money that's within his business because he has this very simple offer That he gives just to his clients Right now if we take that same sort of mindset and we go back to prospects Who did not originally sign up for a program? Then if we go to them with a new offer or a new idea Then you always have a way of selling something to prospects who haven't decided to join yet And oftentimes what coaches do they just leave their prospects dead on the street They're like, ah, well, you didn't buy in the first place. So why would I come back and talk to you again, right? Your prospects? Obviously, they had their hand up. They wanted to work with you and maybe they didn't join because of price or because of commitment Well, if you give them opportunities to work with you during the year and you go back to them over and over Right that generates more income in your business. It's very simple Right and by doing that once or twice a month or maybe once or twice a week You see massive Difference in your business. All right. And again, these are these are concepts that I think are very old school It's like going back to people who had their handrails giving them something that Maybe they didn't maybe we didn't think of the first time we talked to them. Maybe we didn't have a set of the first time we talked to them but Go go to prospects go to clients give them more of what they want Right and I think if you do these three things actually, I don't think I know if you do these three things Your business is going to see a huge difference in 2021 or 2022 and guess what a lot of what I'm talking about Has nothing to do with adding clients. It's about servicing your current clients better right The more you communicate the the more cash you make That's just gonna be how how it works in this business So I hope that helps if you are watching this and this is clicking for you and you're like, all right I want more one-on-one help. Great. Send me a text at 2109605771 if you've watched any of my videos for a certain amount of time You know how I roll right if you text me, I'll set up a time to chat with you All right, that's how it works. If you just randomly call me during the middle of the day I won't pick up my phone. All right, that number is linked to Google voice and Like I don't pick up that phone. So text me. That's how we can schedule a time to chat and Again, plug these into your business. You'll see a massive difference. Catch you later