-------- 5 Solid Tips For Creating Effective PPC Ad Copy
PPC ads are a great way to call attention to your business and increase sales. With that said, this is only true if you write solid PPC ads. Here are five tips that will help you write more effective ad copy.
1. Always Use A Call-To-Action
When people see your ad, what is it that you want them to do? Would you like them to "click here" or "buy now?" They will have no idea what the next step should be unless you let them know.
2. Use Numbers In Your Ad
There is no definitive explanation for people's fascination with numbers, but you should certainly use it to your advantage. Ads that contain them receive far more clicks than those that do not.
3. Double-Check (No, Triple-Check) Your Spelling
The only thing worse than an ad that has not been proofread is - nothing. When people read copy that contains errors, they usually get the impression that the advertiser is careless.
That is certainly not the impression you want to give, so make sure to read everything over a couple of times.
4. Create A Winning Headline
This is the first thing people will look at when your ad is placed, so make sure that you make it count. Try your best to offer something unique instead of saying the same things they have seen so many times before.
5. Use Keywords In Your Copy
Most people only consider using the necessary keywords when they are creating site content, but it can be a great way to call attention to ads as well. While you don't want to use so many it makes the copy awkward, it is important that people know what to expect before clicking the ad.
Creating solid PPC ad copy does not have to be the hardest thing in the world. Use the tips here if you want to write an ad that people will feel compelled to click.