 Hello and welcome to E-Liv 2019, the International Congress for Automotive Electronics being held here at the World Conference Centre in Bonn. Now Audi AG are known as one of the most innovative car makers when it comes to exterior lighting concepts. They make some seriously cool stuff. Here on the ST stand we have a brand new digital OLED technology demonstrator. The result of a long-standing collaboration between Audi AG, OLED Works and of course ST Microelectronics. As you can see there are some pretty amazing and dynamic lighting patterns and signatures and thanks to the groundbreaking technology all three parties are bringing to this project this is just the start. So let's begin by having a chat with Audi. Dr. Michael Krupper here is head of rear combination light development or head of tail lighting if you prefer Audi so just the man to talk to. Michael, why are you as a car maker so excited about this new lighting technology? Well, quite simple. This is the most perfect light source you can take in a taillight. So coming from every individual segment which you can turn on and you can turn off like you see here you get the best perfect contrast range you can imagine. Every segment that's turned on is illuminated homogeneously. Every segment that's turned off is black. This is coming to the second point how to illuminate and display light structure in the car. You want to have a surface light source and this is what you get with the OLED. In the end if you would do the same thing with an LED you would have a point light source and you have to do something weird to spread the light inside and you're losing a lot of photons and this is bringing me to the third point of discussion is the optical efficiency. You want to turn the electrons into photons in the most efficient way and this is what's happening in the OLED. You don't lose electrons in the car. You transfer them into photons and you create gorgeous looking light. Yeah, I love the technology. What about me? What about me, the driver? Well, quite simple. It's amazing. So if you have something like this in your car all your neighbors will get jealous. So look on the car when you're driving out. You might have a different signature of your taillight like your son or your wife so you can individualize, you can personalize the light. By simple means like using an app, using the HMI in the car you can play around with the car. But there's another point. In the end what we can do with that is to use information from the car to communicate with the outside world. This is what we name car to excommunication. So the car is getting a signal like you're approaching a traffic jam and it automatically starts to indicate like a warning triangle or whatever. You don't realize this inside but the person following you keeps distance and there's everything safe for you inside the car. Absolutely amazing. Michael, great stuff. I said this was teamwork. Let's go and find OLED works. Fourth Gang Gogh and his managing director at OLED works. Fourth Gang, most of us know OLED technology because of our TV sets, smart phones. What's it bringing to the automotive world? Automotive can use very well our unique technologies. We are known from the general lighting market where we have our panels installed in quite some installations due to their high brightness, high performance so we are there the market leader. And automotive is with their high standards very interested to apply also our technologies in their real light functions. With our panel shown here with the deep red color point which is very thin so the layers are just a couple of 100 microns thick. We can have including the segmentation additional functionality to the taillights which is really compelling and helps then also the automotive customers to attract more customers and all light scenery are possible. And what's it been like working with ST? Working with ST was very very beneficial for us because we have a driver expert that helps us to develop and produce an automotive complying driver for usage with our panels. And the OLED panel plus the driver is a system which can be easily integrated also in other applications. Right, let's wrap up our story then and go and have a word with ST. I've been joined by Nicolae Liberace who's been at the heart and soul of this project for ST. So Nicolae, where does your technology fit into this amazing jigsaw? So Hi Chris, you know, flashy lights have fantastic, really hemorrhaging. But without, I would say, a brain, a reliable brain because we are on automotive applications, there is absolutely nothing. Where is the brain in this context? The brain is this one, this small stuff here, the L99 LDLH32. This one drives end control, the multipixel OLED array from OLEDworks. And this, I believe, will fulfill the dream of a lighting designer for continuous animation and faster animation. This is why, again, this driver has been equipped with an high speed communication interface, the so-called ST F1. Now, it must be amazing working with Audi and OLEDworks. Tell me a bit about that collaboration and also the potential for all of you. This was really fantastic, I have to say, two partners, two fantastic partners on Audi as well as OLEDworks. And there is a potential for everyone, for all of three. We, as ST, we are in this field, we are marketed here in this field, we are there since ever, since the beginning, since the incandescent or allogene bulbs that you cannot absolutely compare with this stuff, of course. And we say, we... Prehistoric. It's a historic, absolutely. And we really believe that OLED technology for the intrinsic capability that this technology has, like the Cat 2X communication, the animation, let's say, the safety, the enhanced safety, again, automotive, this is a fantastic opportunity. There is very great potential for all of us. And this we trust in this stuff. I can't help thinking that I got my first car 30 years ago, and this technology was like science fiction stuff, and now it's reality. Thanks to this one. Nicola, thank you so much. It was my pleasure. It was my pleasure. Thank you.