 Good morning everybody JR Fisher here Broadcasting live from the Cleveland Clinic Hospital complex guys. This place is huge If you ever get a chance and you're in Cleveland check out the Cleveland Clinic. It is amazing. My son's here Was operated on oh gosh when was it it was? Saturday here He had also been operated on over a week ago and well some mistakes for me So anyhow, he is recuperating. I want to tell you thank you for all your kind wishes and your prayers and everything It was very touch and go with him It didn't look good and now it looks really good, which is great I've been up to his room already today just to fill you guys in I got up it like and we're gonna get into the meat of this in just a second Okay, so for those of you who don't care about any of this I get it But we're gonna get into the meat of a growing your online business, but I couldn't sleep last night So I got up at a little after four. I was at the gym at about 445 Got in a nice workout and I got to his room at about six o'clock this morning And he's doing pretty good You know, they're starting to maybe give him some food today He hasn't eaten since Friday and this is Tuesday So that's pretty long time to go But he's had a lot of tubes and wires and IVs and all that stuff in him But he is doing a lot better and I do appreciate all the kind wishes from everybody that I've gotten here I want you to feel free to comment I have another little iPad right here so I can converse with you and talk back and forth Or I may just talk to you when you type something if you're not watching this live Feel free to put something in the comment section. Don't forget to give me a thumbs up. Don't forget to subscribe and Ring the bell. I usually have a bell. I don't have a bell to ring. So that's the best I can do you get it, right? I'm bringing a bell here. Okay, so I'm bringing a bell Do me a favor do that turn in we're basically ringing the bell is turning on all your notifications So that when I do go live I can actually notify you and you won't get left out I don't want you to do that or it waste your time looking for videos that I haven't done too So I don't want you have to do that So all that out of the way Today, I want to talk to you about actually setting up your online business yesterday Yesterday we talked about getting the right attitude to run an online business, which is not easy to do. Okay? It's not easy to do You know I've talked to a lot of people about Attitude and being positive and a lot of people struggle with that. So if that's an issue that you were having I want you to go back and watch yesterday's video. I think there's some things in there that will help you I know they helped me not everybody is born a positive person I was not born a positive person. I can tell you that I'm a very positive person now But I was not born that way. So don't think that you know, it's just the way your brain works You know, you have to actually work on certain things. You got to get good at certain things James Bray What's going on buddy? He says loud and clear in Surly Savannah surly Savannah. He's always funny or like listen to him Of course, we're interested in how things are going with your son. Thank you so much. I do appreciate it And you know, he's a very healthy guy. He you know, meal preps He's a bodybuilder Physique wise, you know, he's not trying to bulk up become the biggest thing in the world He does physique bodybuilding. So he's in really really good shape I think that helped him a lot through the operation We did talk to the doctor that messed up the first operation yesterday and the one that corrected it yesterday And it was really good to talk to them and you know get their insights on stuff But he is heading in the right direction. So we're pretty excited about that You know, and I got to spend some time with him. I spent 12 hours just talking to my son sitting in his room yesterday We've always been close and it was nice to spend more time with him I want to talk to you a little bit about, you know, you know, we say online business And we're kind of talk to you about the history of it first You know, it really goes back as much as 40 years ago when the World Wide Web is just about to get its worldwide You know use Amazon Is an original back to the days and a front of the the news nowadays But back then it was brand new it's an example of how we nowadays bear in mind that e-commerce Experience which is quite convenient and safe and user friendly at this point I think most people are pretty good with buying online now every now and then, you know We get some people who say I want to call in my order, but that's pretty rare Most people are like, you know, hey, if somebody steals my credit card I knew my credit card company is going to give me the money back or it's not a problem show You know, it's it's important to look at the big dream Okay, the new technologies the innovations the thousands of businesses and the millions Dollar ideas that all began with, you know, online businesses. I know ours did, you know We sold millions of dollars of products and it was me just starting something online. I didn't I didn't have any knowledge I didn't know how to send emails. I didn't do anything. So don't think that you got to have all this knowledge This is all stuff that can be gained and pretty quick too And it's much easier to start an online business now than it was years ago because of all this technology And I want to talk to you a little bit about the different kinds of businesses Most of you who listen to me are trying to start e-commerce business. You're trying to sell products But understand that's not the only thing you can do online and I've done a lot of different things online e-commerce websites work You know a site that sells products or services over the internet, you know Examples would be Apple or Adidas or you know Home Depot. They all sell products online You could do online shops or marketplaces like Google Shopping. You could do Amazon. You could do eBay Those are some of the like say global internet shops Where you can buy pretty much anything you need and anything you want from nearly any brand that you can think of I mean, it's there and then there's blogs and blogs As a blogger you can create your own content You know really which means that you decide to sell the type of product or service you want to a group of people your customers You're using your blogs or blogs to sell stuff. You know, I have this blog here This is a blog really on YouTube now I have recorded videos upload to but I do a lot of these lives here and I have links below or you could buy stuff You can opt in you can learn more information And then of course last but not least is social media accounts One of the most popular and appealing ways to sell is to use social media accounts Some of you guys already have a following and you can do that you can use your Instagram You can use your YouTube YouTube or Facebook All of those are used by nearly everybody. So, you know, you can still sell to almost anybody Since they perform Or excuse me since they provide a platform for people to use for free, which is pretty cool Like I mean YouTube's free in exchange for seeing ads You can sell Some of your products on other people's videos or you can sell it with it within your own videos You can do that too. Let's say if you're doing a YouTube So Why are you in the online market? Okay? Why why do you want to do that? Entrepreneur starting a brand new e-commerce Business this year could be super successful. They could do really well, you know a brand spreading its wings, you know from the very beginning Independent stores start on here the most common are like nest on things like eBay and Amazon and stuff like that I started on eBay, but you certainly don't have to start there Business-to-consumer sites selling directly from, you know, their sites to the end user of the product no matter who you are You know whether you're a newbie or you're a seasoned online entrepreneur knowing yourself is the first step towards building your online legacy and brand So what I want to do today is talk about some of the steps. There's actually gonna be 10 steps I'm gonna go through this is Tuesday. So we got Tuesday Wednesday Thursday Friday. I'm flying so I can't go live Unfortunately, but I will be back Saturday to wrap this up. So the first thing I want to talk about is Owning the great idea owning the great idea. Okay now the great idea is not what you think It's not coming up with a product that nobody's ever heard of that. Nobody's ever done It's it's really owning the idea of starting an online business. So what is your business going to be about? What are you gonna do? What are you gonna sell don't get caught up in saying well I've got to find the perfect thing because if that doesn't work and I've got to start something else You could always switch you can always change and I changed a lot in the beginning I originally started selling cell phone cases and then I started selling some of camping equipment Then I started selling somebody else's survival food and my business grew out of that and to this day We do sell survival food and I have my own brand but in addition to that I have courses online. I've done a consulting We had services. I mean we've done all kinds of different things So I want you to think about who is your customer, you know, and you could jot some of this down as I'm talking today I've got some notes in front of me so I can read them. So it's a little bit easier for me But who's your customer? Who is your target audience if you can't decide who your target audience is You're not gonna be able to target them. Okay, so you got to really think about that You got to think about who you're going after don't go broad go niche. Do not go broad. Please don't do that That's not what you want to do What are some of the key products you want to sell? What are the key services you want to sell? You know, what is it you want to market? And then once you do all that I want you to go out and look for your competitors Who's your competitors? Of course, it's not really as easy as just doing those steps You're gonna have a little bit more work into it But you can figure out all kinds of right answers to fulfill the question However, it is important to remember your core values and the only one purpose that is driving your whole business It all lies with that word the why okay, the why why are you doing this? So before All of the what's and who's and all that good stuff. Let's first think about the why be it as easy as much as possible Online businesses should start simple practical and really just out of the box Okay, what kind of solution will your business offer for people and that's how I want you to think about online business You are actually providing a solution. You are solving a problem start-up ideas are not Really rare to find you can look up many places and see them all around you in startups But the point is what is your why? Approach it like this try to sit back for a minute and look about all the problems that you are having in life In the past and present how could you solve some of those problems? How could you solve some other people's problems or even the future? It doesn't matter small concerns big dilemmas It doesn't matter you can turn your normal daily life upside down Do you have any solution to any of those problems? It does not have to be the ultimate way out of a problem deal, right? You can make the process of dealing with some of these problems easier or less consuming or consuming for people You are winning already if you can do that now I was on the Virginia Beach Rescue Squad for years. I was a EMT on an ambulance. This was not my paid job This is my volunteer job But one thing I noticed when I was like saying going out after hurricanes and some of these disasters It's nobody was prepared. They didn't have all the supplies they need now I didn't want to sell everything you need to you know survive a hurricane I wanted to focus on the one thing that I thought was most important and that was food So I started a survival food company now. That's a multi-million dollar company. It's called survival cave food and let me put this in here I'll put in here survival Cave Food I want you guys to look that up and you'll find it James is saying wooden beginning as an affiliate be best for newbies. You know, there is no really best Starting is an affiliate. Yeah, it's it's a good thing But starting as an affiliate has its challenges like everything else The one thing that's challenging for a newbie is Learning how to get traffic and that's all affiliate marketing is is you have to get traffic to somebody's offer I think that can be challenging, but I think it can be easy for some people. It's really what your skills are I know in the beginning if I would have tried to do affiliate marketing I wouldn't have done that well because I know anything about marketing online. I didn't have a market That was my big problem. So I had to come up with some kind of product Which I fortunately did I kind of fell into a product, but it's it affiliate marketing is great If you know how to drive traffic, let's say you have a following already on social media Then you could bring up some products and you could show it to your social media following and yeah, you could do that I had no following. You're right I had I had nobody who was looking at anything I did So affiliate marketing would have been tough for me and I didn't even know about affiliate marketing Be honest with you. I didn't understand it. I didn't know what it was So the next thing I want you to think about is number two is I want you to think about finding the needs and Choosing your market find the needs and choose the market the first winning move Look for the needs and fill them begin from the right market Okay, so my needs and what I looked at in the beginning were the fact that most people weren't prepared So I went for preparedness now to this day. It says survival K food helping families prepare That's our tagline. Okay, and that's what I always went with. I've been with that for 11 years now So once you come up with a good idea The the I guess the pre-step now you're going to take the first winning move Yes in details finding the needs and choosing the market Remember you already have a winning idea once you come up with whatever idea mine was survival food But the how you know you look for a solution for a number of people to a certain problem that they may have in life You just started right and that's the best way to start many startups You know bear in mind the desire to look for unique and desirable product foremost and then a market which comes Second after the magnificent product that you've come up with mine was survival food However start with a market. There's always and that's what I did My market was people who weren't prepared for disasters Okay, there's always a group of people searching for a solution or problem But not finding many results and when I started out there were hardly any survival food companies There's a bunch of them that came when it when the wave hit that a bunch of them went away And we're still around and we're still doing well too many services and products are called themselves Innovative and trend leading, but they're really not, you know We're so lost to the world of you know for a better cause of humanity and branding identities and all that that's simply when it comes to Finding a solution for a small problem in our daily life Thinking about having one direction and a functional solution seems too far away Mine was survival food a simple thing. It's a super simple thing. Okay, so Here's what you may want to do is just ask people about their problems. We know. What are they solutions? The internet is an open world You can visit online forums and see what people are talking about see what they're having problems about Ask these people questions another way around it is to search for what people are looking for Oh, I just got a text from my wife there. I'll let it sit since I'm going live right now But not many sites are offering that's that's another thing What are they searching for but a whole lot of sites don't offer those things, you know Also, you can do a bit further on this step by checking up on some of the sites that are already offering some kind of services or products To your would-be customers you are taking note of work of your potential Competitors and doing what you need to do to fill their needs take advantage and learn from it because somebody already went before you They already did some of the stuff You kind of see what they're doing and you can see what results they're getting now the next thing The next thing step three the niche the product that sells product by ability Okay, the leading move the product that fights for itself my product fights for itself Okay, it sells really well. We we do some canned meats that are the best meat you'll ever eat in your life It's time to move forward for the star of the show Okay at this point your key product services you have to determine your niche in this do not worry Okay, you have already done the parts of the niche process in the previous steps I just talked about which is making sure that the product you are about to sell is the right product with the potential for Serious profitability, okay, you got to be profitable too. Let's let's face it in another way The step requires you to take a further step in resolving the problem given in the need And the idea that you came up with okay, what exactly will you do to solve your people's problems or concern? What are you gonna do? How will that be done in a retail setting? Okay? How are you gonna do that? So I want you to think about some of these questions. What is or are your product services, okay? Your products and services. What are they? What are you offering people? How will your products or services work themselves out to really solve problems? Okay? Because you got to get that straight in your brain first. What is the connection between your products and services and its potential users? What is that connection? Is the product or service itself strong enough to fight for itself in the market? Mine is, you know, I put our canned meats out there and they're more expensive than canned meat You buy the grocery store by far, but they're so much better and they last so much longer and they taste so much better And they don't have chemicals in them and it has its own market. If somebody's looking to just have anything, you know Just eat anything just so I don't starve to death. My product's not for them My product is for the people who want good food to eat. They want food that they want to eat Not that they have to eat and we've always marketed it that way It's food that you want to eat not food that you have to eat because I've had people say well I'm hungry and I've all eat anything. I'm like, yeah, but wouldn't you rather eat good food as opposed to crappy food? Isn't that the truth? The truth is it is always about a matter of demand and supply Where there is a need there is a way which is of course your product or service that you're going to be selling Now, I know some of you have already sold some stuff online And I would love to see some of the things you sold put that in the chat box there put it in the comment section You know, let me know what it is that you sold or what it is that you're thinking about selling I want to know those things. I want to see what you're doing Now I want to get into one more step today And that's market research market research is huge guys And market research is huge because the more market research you do the better positioned you are To actually make some money if you don't do market reset or market research You're going to be better positioned to make mistakes. Okay. That's what's going to happen Understand Whatever product service you've come up with at this point. I think I think somebody's probably already did it But that's a great thing. It's not a bad thing. It's not a negative thing It's a great thing because They've already gone through some of the obstacles that you've got to go through And if they've already gone through and they've already figured out some stuff If they've already figured out some stuff, you can borrow that knowledge from them I want you to take a step back to win further steps ahead Okay validating your product evaluating trend products You've got to do that guys You got to look at who's out there and what they've done and you know, how they've succeeded and how they've failed and How they've built their audience all that is so so very important um You've got the idea and you've figured out the potential market and you have even come up with a detailed solution Great. Okay, but market research guys market research Now is the time to take a step back and link all the parts together. So we're talking about your idea We're talking about your market. We're talking about your product your services how it all relates thoroughly. Okay So in short, you have to conduct market research a market research consists of many parts. Okay It is important That your key product or service hits the market perfectly. Okay, if you can hit the market perfectly You're going to make a lot of money. You don't have to fight about price. You don't have to fight about selling people and your ideas In order to ensure that you have the You have to take time to validate and review your product and service Consider and evaluate some product trend ideas do some keyword research a lot of these tools are free I mean one of the easiest keyword research tools is google You start to type something in and it starts to suggest things that people are already searching for You want to estimate your potential customers reaction to your product or service? There are so many things you can do to have a deeper understanding of the current market That you are about to be part of. Okay, don't skip over the step I think this is one of the biggest steps people skip on is they think. Oh my gosh. I don't have to worry about it I found this product. I'm just going to sell it. No figure out what everybody else is doing first um A secret revealed is that you can easily try these two validation techniques I'm going to talk about build a simple landing page. Okay, you can do this in kartra I'll have a link to kartra in the description with this video is actually published You'll see the link there And tell people about your product of service and see if they're interested and willing to pay for it Have them opt in okay for a sample or a discount or something like that When you do that, um, you're going to see what the demand is for your product Let's say you want to do a coffee shop test All you need to do is head out to some local coffee shop Prepare some simple slideshows or concept photos And then put a sign outside the shop That in exchange for a drink you will need a few minutes of somebody's time You can gather as much information as you want from the people there What do they like? What do they not like about your product or service? Are they interested? Are they willing to pay for it in tons of other useful information guys? If you follow through with this market research, which you know to me is very interesting Some people think it's not interesting and they don't enjoy it. Okay I like it. Uh, but the one thing is for sure you've got to do it Okay, whether you like it or not you've got to do this. It's so very important. I did tons of market research I looked at all my competitors out there. I wanted to see what they were doing Uh, and now I have a lot of people look at me and copy my stuff. Matter of fact recently In a past year and a half We've had companies that are selling our product who are not retailers for our product who are just ripping people off They're in china or they're in the cayman islands or whatever And they'll they'll take one of our products and they'll offer it for like a quarter of the price that we do And they rip people off They just take their money and never send them anything because we I know this because I have so many people contact us and say Hey, we bought this stuff from you on facebook, which we don't advertise our stuff on facebook Not our survival food and we've never gotten the order. Well, they never got the order because they didn't buy it from us They got ripped off. Um, so you you got it That's another thing I would tell you guys if you're buying online and you see a product And it's way cheaper than it should be way way cheaper. There's probably a problem. There's probably a problem And that's what a lot of these people did With our product and our name because we have a big name now is they they were just, you know Hijacking the mango. Well, they sell it for 300 bucks. We'll sell it for 100 bucks And then they never they never supply anything at all It's a shame because I've seen a lot of people ripped off in the past year and a half two years Something like that on our product We didn't sell it to them. Um, and we have to break the news to them that they probably got ripped off They need to contact their credit card company. Uh happens all the time happens. I mean, I think it happened three times last week alone Uh, so that's just craziness, but it goes on um So, yeah, that's what I've got for you today I'm a little short today. I'm six minutes short If you've got any questions or comments, you feel free to put them in that Chat section there. Um, you want to stick with me? This is tuesday We got wednesday thursday and saturday. We've got a lot to cover on online businesses So, um, you want to stick with me on all these live sessions? Each one of these live sessions. I'm going to cover a different series of steps That you're going to help you along the way Today, of course, I'm going to go back to my son's hospital room We're going to try to get him nurse back to health. Hopefully they can have him eat real food today And if all that goes through him, uh, then hopefully he can get out of here. Maybe tomorrow that would be great He's been in here since friday, which is a pretty long time to be in a hospital Um, you know, it's it's not fun here And the gleevelyn clinic is such a huge place guys that people come from around the world You know, it's saudi crown princess flying here for their heart operations Because they have some of the best medical care in the world I think it's the number three hospital in the world number one for heart surgery. So Yeah, it's a big place. Uh, so I guess he's he's in good hands all all the uh staff has been really good with him They've helped him out a lot and he's coming along. So, uh, I want to go spend the day with him I don't want to stay here all day, uh, though. I love you guys very much I gotta go spend some time with him and get him healed up Don't forget if you haven't subscribed, please hit that subscribe button down there If it's red, you need to click it turn it gray. Don't forget to ring the bell. Look, here's the bell Here's the bell right here. I don't have a bell. I need a bell But you want to ring the bell turn on all notifications so you're notified each and every time I go live Um, I had I like as I've had an early day today. I've been up since four o'clock in the morning I'm gonna probably be pretty tired by the end of the day. I can assure myself of that Uh, but it's well worth it. I get to see my son. I get to be here I get to watch him heal up and hopefully if he gets out in time Maybe we go out to dinner or something that would be really cool But either way if I if I have spent all the hours in the hospital room, then that's what I'll do I'll spend all the hours in the hospital room. Uh, that's still spending some good time with him So guys, I appreciate you being here today. Thank you so much for showing up Don't forget. I have some links below once this video is published Um, and uh, you know, it's on my channel then you can you know get to some of those links I have some free courses in there. There's 97 dollar course. You can get absolutely free So you want to click on that too? No credit card required. It's absolutely free guys. Thank you so much for listening today I'm glad you're here. I'm glad you're happy and healthy Be happy if you're not happy be happy just choose to do that choose to be a positive person Go back and watch my video from yesterday if you're not positive watch that video from yesterday Thank you so much guys for being here. I appreciate it. I'm going to head down to the hospital room now You guys have an awesome day