Geoffrey Miller: Consumerism and evolutionary fitness - [SD] ABC RN Breakfast





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Uploaded on Jul 2, 2009

Have you spent your $900 stimulus money from the government yet? The stimulus packages have certainly given the retail spending figures a boost, up 1% in May after a 0.3% increase in April and a 2.2% increase in March.

But just what did you buy? Geoffrey Miller is an evolutionary psychologist and says it was probably something which was a waste of time, energy and money. He argues that too many of our consumer choices are prompted by the desire not to feel good so much as to look good, in an effort to display our superior intelligence, personality and evolutionary fitness to those around us.

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