 The Cube presents On the Ground. So Martin with The Cube and we're on the ground at the Computer History Museum in Silicon Valley with the Association for Corporate Growth for ACG. Tonight is ACG's 12th Annual Grow Awards and we are so fortunate to be joined by the winner of the 2016 Outstanding Growth Award Fitbit. Joining us from Fitbit is Chief Business Officer Woody Scott Woody, welcome to The Cube. Thank you Lisa, great to be here. It's exciting for us to talk to Fitbit and as we look at these awards, these awards are our metrics based given to companies that have achieved substantial growth, sales, profitability, employment, and community involvement. What does being an Outstanding Growth Award winner mean to Fitbit? It means a lot. We're very proud of our growth record and as you may know we've grown from basically five million when I joined in 2010 up to $1.86 billion in sales and a lot of other metrics from one country, 63 countries from 1,000 storefronts to 50,000 from 10 employees when I joined to about 1,300 today. So it's been a great growth story but to be recognized by ACG's Silicon Valley, a home of so much growth, is really to be recognized by an incredible peer group of companies. So we're very gratified to win this award. Excellent and you mentioned some of the peers Amorella, GoPro, LinkedIn, Trulia. Talk to us about, from the beginning, Fitbit set out on this journey in 2007 to really transform with wearable technology people's lives and you're doing just that. You go anywhere and you see people with Fitbit. It's at the gym, it's on a show, it's at the grocery store. So we know the consumers side very well. Talk to us about some of the work that Fitbit is doing on the corporate side with Box, with McKesson to redefine fitness. Yeah, now that's a great question. It's a very important part of our business, the very fast growing part. So we work with companies of all sizes. Actually, we had about a thousand new customers last year and we work directly with companies but also through partners like wellness companies such as Virgin Pulse or Staywell or large insurers like United Health Group. But as you said, we've worked with a lot of enterprises so 70 of the Fortune 500 companies and that includes BP, includes Geico and recently Target. Target actually did a big program where they actually subsidized Fitbit trackers for all 330,000 of their employees because they really saw it as a great way to get their whole company to be healthier, more active and more fit. So it's been a great, great business for us but also great to help companies change the way their employees stay healthy. And we've got some great statistics. So Indiana University is one of our healthcare systems that we work with and their employees have been on a Fitbit program for a while, for a couple of years. And since they started this program, 60% of them have lost weight and 40% of the people who have diabetes have lower their A1C. So what that's really saying is these corporate wellness programs with Fitbit have become really successful. It's not just our trackers, it's also the software layer that we provide to encourage employees, to allow them to administer the program and things like that. So it's been a big success for us. We're really proud of it. Excellent and a lot to be proud of, not just transforming the activity of everyday jobs like us but also corporations. So as we look at it, and you were the chief revenue officer for what five years at Fitbit, as we look at growth, we talked about revenue, sales, profitability. One of the key factors in a company being as successful as fast as Fitbit has got to be cultural. Talk to us about the culture of wellbeing that you've established at Fitbit. Culture has been really important for Fitbit and as you grow so quickly, it is something you have to be very conscious of and we continue to work on that. We've defined our culture and our brand to be a couple of key things. We want to make sure we stay humble. We want to be an accessible brand. We want to be encouraging and we want to be empowering and we try and translate that into our culture. So our culture is really an authentic reflection of our brand and our brand's an authentic reflection of our culture. Fitness is very important. Not everybody at Fitbit is super fit. We have people of all shapes and sizes but I think a common thread is we all believe that the work that we're doing can really help people become healthier and more active and that's going to make a difference to them, to their companies and to society as a whole and I think that's one of the big reasons for our growth. Excellent and you mentioned some incredible statistics of working with the University of Indiana. As you talk about a culture of empowerment and a culture of diversity, what is this outstanding growth award going to mean to the Fitbit crew, the employees that are on the ground every day developing their hardware and the software? That's a great question. You know, we have our nose to the grindstone. We're focused on our business. So now that we're a public company, of course, we hear more what other people think of us, sometimes positive, sometimes negative but we're really focused on our business. So it's awards like this that make us step back and say, wow, we're really being recognized as a standout company among a group of other standout companies and again, to win this award in Silicon Valley really makes us feel that we've accomplished something important. Absolutely and to continue accomplishing important things, the trajectory that Fitbit has been on for growth has been clearly stellar. Is that sustainable and what are some of the things maybe you can tell us about that are in the future for the growth of Fitbit? Yeah, so we certainly are continuing to focus on fast growth and what I'm really excited about is that the things that have driven our growth are still very much in place. We continue to invest in innovation. So 50% of the people at Fitbit are in R&D and we've increased our R&D people, R&D staff significantly in the last year. Also, two thirds of those R&D people are on software. So people think of us as a hardware company but really the software is what brings the hardware to life and gives it a lot of its magic. So a lot of those things are what we're investing in. We're also investing in marketing, expanding distribution and most importantly, getting the word out to more and more people that our products can help you do what you like to do in terms of achieving a healthier, more active life. We help people be more active, exercise more. We help people sleep better, manage their weight, eat smarter and even be mentally and emotionally healthier. And so that's really what I attribute our growth to. We're addressing a big market. We're bringing new solutions to age-old problems and we're really making a difference. Absolutely, making a clear difference and clearly on a path to continue helping people be active and making an even bigger difference in the future. Woody, thank you so much for joining us on theCUBE. Congratulations again on Fitbit being the 2016 Outstanding Growth Award winner. Have a wonderful evening. Thank you, Lisa. It's really an honor to be here and thank you for the interview. Our pleasure. And with that said, thank you for watching theCUBE. I'm your host, Lisa Martin, and we'll see you next time.