 And perfect. So I'll record this part for you. And what we're going to do here is we're going to post it on. And this is what you'll do for, for, for conversion ads. So in this case, we're running a conversion ad. The other one's an event ad, right? This is a conversion ad. So we post it on the business page first, and then we go back and run the ad. OK. OK. So that and that text looks amazing, too. You got the little emojis going. You have it spaced out. So I basically said in here what I said on the in the video. Perfect, perfect, perfect, perfect. So so going from top to bottom, the text real quick. So we're calling out the audience, right? There are so many people in Odessa, right? And Midland wanting to fill in power before starting to buy their new home. But it end up with more questions and answers. We have the answers perfect. So now we're calling out Odessa. We're calling out Midland. And then number two, we're telling a brief story. If this is you, right, I'm putting to some type of story. I'd like to personally invite you to a free new homebuyer educational event answering questions like. So now we're just giving a little, a little, a little expectation, little, a little content of a little story, painting perfect three bullet points. And then number number three, we're going for the call to action. My name is Kara. And then if you'd like to attend our free new homebuyer educational event, click the Learn More button. That's it. Calling out the audience, telling a brief little story, and then the call to action. And then I put all of my legal information that I have to put in here for everything. OK, OK, everything. Should I make this my home page? I mean, my business page link. No, not the business page link. OK, the link. You don't need a link right there at all. In fact, I wouldn't even put phone number unless you absolutely have to, which I don't think you do, because everything is about clicking the link. Right. So so I so rather than phone number, rather than even hashtag, if you want to put the hashtag, that's fine. But that's OK. I would just put Kara, right team leader of the right group, Fathom Realty. Click Learn More for all the details or click Learn More to download your new homebuyer guide today. And even though we already said at the top, if you need to say something at the bottom, then then maybe put Click Learn More, Kara, right team leader of the right group, Fathom Realty. Click Learn More or and that's OK. All right. Actually, just leave like that. Leave like that. That's fine. Leave like that. That's perfect. Perfect. OK, cool. So let's upload the video. Done. OK, so now here's what we want to do. We want to we want to hover over the video and scroll up a bit. You'll see video options. Click on that. So this over here, the video title, that's what I don't know why they use the word title, because it's not at the top titles are normally at the top, right title. Yeah, this video title is what you see at the bottom left of everything. So as you're OK, yeah, you're just in the newsfeed. You're scrolling through. There's text on the bottom left of a video. Yeah, I've seen that. Yeah, so that's that. So that's a short description. Nothing too long because you don't you don't get too much space. And we're going to view it in real time as we set up the ad. But here you could just put the call to action. You could put download or no, you could put it's actually the new home bar educational event. So I would put something like a band. What's that? It's the event. Yes, the actual event. So I would put I would put. I'd probably put click learn more for all the details. Click learn more for all the details. Or for details, click learn more for details. OK, cool. And then here you can always change the thumbnail if you wanted to, which which you don't need to at all, but you can always change the thumbnail. But I but this is perfect. I would just hit save. Yes, save and then we're good and then post. OK, cool. So yeah, not now. And do you know why I'm recommending posting it on the page first and then we go run the ad? I have no idea because then I wouldn't have had my question to you today. I would have understood it. Right. Yes. The whole the whole reason for there's really two, two, two ways you can really do this to run an ad through the ad manager, the correct way. There's really two ways. One way you post it on the business page first and then you go run the ad, which is what we're going to do, which is what I teach. The second way is where you don't put it here. And we just go straight back to the manager and run the ad. Those are the two different ways. You either post it here or you don't. OK, the reason why I do is because once that ad is is completed, the post remains on the page forever. OK. And it's like the way I look at it is like, if I'm going to spend money on the damn thing, it needs to be public forever. I agree. So so and so if I did not put it there and I spent a bunch of money on the ad and then it's off, it's nowhere to be seen. It's like, well, damn, I spent money on it. I need it to be public forever. Yeah. So that's why you put it here first. Put it here. That way just lives on forever. That makes sense. OK, so so now now we're good there. So refresh the page and just make sure sometimes it takes a few minutes. But yeah, let's see if it posted. As long as it's taken to come on, it's probably going to have posted. Yeah, it's awesome. Awesome. OK, cool. So step one is posting on the business page, which that looks phenomenal. That looks really, really good. And then step two is we go and and and create the custom audience real quick. So let's go back to the ad manager. And we're going to we're going to make sure that we create the audience for the video, we created the audience for the landing pages and the thank you page, but we also want to create the custom audience for the video. Right. So now hit the blue button, create audience. And then we're going to go custom audience and then we're going to go video. And how long was that video? Give me one second. I'll tell you exactly. One fifty two seconds. Awesome. OK, cool. So perfect. So video, what we'll do is we'll create an audience around around 15 seconds. OK. OK, so next. And then here you're going to just simply engagement. Click that and we're going to come down to 15 seconds. And here. Yep. And then choose videos in the top right, choose videos. Oh. And then find that video. Perfect. Oh, look at that. OK. Well, and then confirm. And then the retention again, three sixty five way way too high. So I'd probably bring it down to I'd probably bring it down to probably probably I'd probably I'd bring it down to sixty. Sixty is the max. Like that's the max max. OK. Because again, if someone saw this video one time fifty five days ago, they may not remember you the next time around. And so that so the whole key of custom audiences is for those to remember us. Yes. Why, when you see something when you're surfing online and you you're looking at a red handbag and then you leave in the next hour, you see an ad, they're showing you that ad right away. They have you in a custom audience of freaking two days because they know that you just perform this one action. So therefore they're going to retarget you right away. OK. Right. But if I have if I if you click on that red handbag and then you don't see another ad until 57 days later. Yes, you may still remember that red handbag. But the thought of buying it or the thought of even interested is probably way gone by that point. That's true. Right. So so that's why in this case like sixty is is even is even a long time. But for real estate, I think it's more realistic. Right. That's yeah. Yeah. For your but you're right. You're right. So that's why I'm recommending sixty. OK, cool. Leave it at that audience name. Give it exactly whatever you whatever whatever's going to allow you to remember what video that is perfect. And then and then and then in parentheses, you can take away the word add. Take in parentheses, put 15 seconds. So new home buyer educational event video, 15 seconds. Perfect. And then create audience. OK, cool. So step one, posting on the business page. Step two, coming over here and creating the custom audience, especially if it was a video and then and then click done. And then step three is go and run the ad. So three lines at the top and then we'll go to the ads manager. OK, so over here, we'll click on the green button and then we'll go straight into conversions. Yeah. And so yesterday, we set up our other two custom audiences and we also set up our custom conversion. So always make sure that if you're running a conversion ad, always set up the custom conversion. OK, so so now these are three steps. Right. These are the three tabs. These are three steps. Step one is the campaign and it's just simply given it a title at the top. You always want to give them the habit of giving it a good title at the top. No, a little lower in the box right there. Yeah, so delete that, delete all that and just and just rename it. And this is this is step one. So it's not given it's not naming the entire ad, the entire campaign. It's naming this specific step. So in this specific step step, I would name it the ad. So so new new home buyer, give it that new, give it that name because that's that's what it is. And then and then I would probably put new home buyer educational event video and then in parentheses, conversions. That's this specific step where we're choosing conversions on step one, the campaign level and then categories. You're always going to go with since you're a buyer's agent, you're going to always go with housing and credit. You're going to always go with both of those. OK, so so some settings may change. That's fine. Click on modify assets. OK, cool. You're good. OK, now click out and scroll down. And that's it. So so that's step one. Step one campaign tab one is choosing the objective and then and then and then choosing your special ad categories. That's it. OK, and then next. And then although it said United States right there, once we come to this step, step two, we're going to take away United States and we're going to only target Odessa or Midland or wherever. OK, so so now now we come here. We we we want to start at the top. We want to give it a good name. And so now in this specific step, what we're going to be doing here is we're going to be choosing our budget and we're going to be choosing our our our our targeting our location. So at the top, put Odessa or wherever you're targeting. And then and then maybe maybe. How many miles are we going out? So yeah, we're not very big here. So the last time we ran the ad and it showed it on the map, it pretty much just the basic thing it covered almost all of Odessa and three quarters of Midland. Perfect, perfect. OK, so then. So as we come down to the map, let's do the math real quick. Go down the map. You need me to do anything else up here. Yeah, we're going to rename it. We're going to we're going to continue. But let's go down real quick. Right here, conversion event. Let's let's go to the. Yeah, let's just go from top to bottom conversion event. Sometimes you'll come here and it'll be blank, right? Sometimes you'll come here and your and your conversion will already be there. But when it's blank like this, go and click on the box and we're looking for our custom conversion. So click it like, yep. Oh, OK. And scroll down to until you find your custom conversion, which was the what you just passed it. That's why you got to always remember the names of what your name and everything. So home buyer leads. There's so many things. My gosh. Well, all those other ones are the default ones. OK, you watch. Look at all of them. Those are all the default ones that Facebook has. Yeah. But but you customize your own. So so you cook, right? We wrote that, right? Home buyer. So that's your custom conversion. That's the name of your custom conversion. And that's the name of your custom audience. Yes, home buyer event leads. That's also the name of the custom audience. So so again, the custom conversion is just led in Facebook. No, when we run this ad, this is the most important page we're trying to give people to that's the custom conversion. OK, so if you if you came in here and you ran a conversion ad and you did not set up your custom conversion, Facebook has no idea what page you're trying to get people to. Once we get to the third step, yes, we're going to put the the landing page link in the Learn More button. Yes, but that's not really the ultimate page to try to get people to write, right? So if you didn't do this and you just put in your Learn More button and there's the landing page, hey, Facebook, I'm trying to get people to the landing page. OK, well, then shit, they're going to give you 50,000 people that get to the landing page. You're not going to capture one lead. Yeah, because you did not specify what page is most important. The thank you page is the most important. That's some conversion. OK, so so scroll down. And then and then so we have our budget. So go ahead and go and what I want to test here, because I know I think on the last one we did lifetime. I think we're going to go daily. Let's test daily. Let's go daily. It doesn't have to be 20. You can drop it down five bucks a day, ten bucks a day, whatever. Go. Yeah, go daily. Fix that whatever you want to do daily. I don't know. Perfect. And here's another thing to Kara. Here's what I want you to really, really, really just allocate just mentally or write it down or just budget. Think of that one budget, right? Think of that one monthly budget and just stick to it and spend it regardless and and and and stay consistent, stay consistent for at least 90 days. So if it's if it's 300 a month, 10 bucks a day, 30 days, there's 300 a month. So if it's 300 a month, if it's 10 bucks a day, if it's 40, it's if it's 15 bucks a day, 450 a month, right? If it's 20 bucks a day, 600 a month, whatever it is, 10 is for sure the minimum in real estate. Like 10 is the minimum. So start there and then as you start to get traction, then absolutely. But the key is to stay consistent and to tell you the truth, in your business, scaling up is really just going from 10 bucks to 20 bucks. Like a person that was spending 20 bucks a day, 600 a month targeting their local area, they would dominate. OK. And in other businesses, many other businesses, like in my business, for example, which is digital products, when I run ads for my actual coaching services. In my business, we're actually spending way, way more. And that's I wish every real estate agent would do that because you guys make a shitload per deal. And so I stated how most agents are afraid to spend 100 bucks when it's like, dude, you're making seven grand on the damn deal. I know how can we not spend 100 bucks on marketing? Like what the hell? Exactly. Well, that are so weird and it blows my mind. But but that's that that's besides the point. What I'm really trying to say is that is that depending on your product, depending on the net income that we're making on that one product, that's how you kind of want to break this down. So so again, if I was an agent and I was making, let's just see five grand per deal. Me personally, this is not what I'm telling you to do. I'm just letting you know how I think. Me personally, I'd be spending five grand a month. Yeah, like I would literally be spending five grand a month on Facebook ads. If I can just pull one deal, I break even. Yeah. And and I'm just saying, you don't have to go that high. I'm saying in real estate, if you took it to 20 bucks a day, if you took it to 25 bucks a day, eventually, that's really all you need. And you would literally dominate. You literally exactly as soon as I have a client again, because I worked on my last one for four months and it fell through at the very last minute. And I was banking on a lot of stuff with that one. And it really sucks. And that would have been I would have brought home seven grand for that one. Yeah. Yeah. Yeah. So so as we as we gain traction, then yeah, we'll scale up. But yeah, let's go today for now. And then the start date, go ahead and change that. We're going to do that starting today. Yes. You always want to start. You always want to start the ad the next day at 6 a.m. So it's always the next day at 6 a.m. Just to give Facebook plenty of time to review the ad. Just so if they reject it for a reason, we have plenty of time to make changes and the dollar amount spends evenly. Six a.m. And then go to go to do an end date and then what I would do. And yeah, here's what here's what I'm going to I'm going to kind of coach you on is to two ads. We're going to we're going to be testing two ads a month. So so so let's call it 300 a month. Let's call it 300 a month. This one's going to run for for 15 days and there's 150. Right. Ten dollars a day. 15 days. There's 150. And not this one necessarily. Is that oh, yeah, yeah, you're right. You're right. You're right. You're right. This one's only running till the 7th. You're right. Go ahead and put the 7th. You're right. But I get what you're saying. That one would do half the month. The other one would do the other half. Yes. So two ads, two videos is all I'm saying, right? So while every Tom, Dick and Harry is worried about posting on social media all damn day and being a social media butterfly and posting on TikTok and shaking their behinds over there, all care, all I'm coaching you to do is two a month, two videos a month, talking to that home buyer that we post on the business page. We run each one for 15 days. OK, that's it. OK. So we run one for 15 days. We we we we we talk in 14 days to review the ad to see if we should extend it or if we should shut it off and set and run the second ad. OK. That's kind of the strategy. OK. OK. So but yeah, in this case, we're going to just run it. And in fact, yeah, you're right. It is it is a shorter one. So why don't you why don't you try to start it? Why don't we try to start it today? Let's try to start it. It's it's 11 o'clock your time. I would think maybe Facebook would would approve it by. Yeah, go ahead and go back to the to the 30th. I would I would think Facebook would approve it by. I want to give them a few out. I want to give them several hours. So why don't you put that today? It is all because of the time. The time. So go ahead and change the time to put it put it to put it to 6 p.m. put it to 6 p.m. Yeah, 6 p.m. And then in the May 7th, 6 p.m. So we want we want to even. Well, OK, the only reason is because the event starts at noon. You're right. You're right. You're right. OK, cool. So that's that's perfect. OK, good. Good. OK. Scroll down. We're good there, then we're good there. And you think this is still good since it's only going to be for a week that will still target enough people? Yeah, I mean, it will it will. Let's see, that's that's 70. That's basically, yeah, 70 bucks. Because for something like this, I could afford to do twice that amount in that amount of time in hopes that I'm going to get the kind of response, I think I will. Why don't you why don't you do why don't you do 15 15 times 7? Yeah, 15 times 7 1 0 5. Yeah, do 15. There's 100 bucks for this at. OK, so OK, good. We're good. So scroll down. Yeah, 15 is a good is a good is a good a good start. So now we'll scroll down and then we want to go. Do we want to go people living in or recently in or do we want to go people living in people living in? Right, there is a difference. So these four, if you read all of them, there is a difference. So people living in this location, people recently in people traveling in. Yeah, right. So there is a difference. So that's our targeting people living in this location. OK, so we're going to take out the United States. And in this case, to tell you the truth, what is really what would be really, really good as far as targeting is typing in the actual address of the location. Yeah. And in just building the radius around around the physical address since it is a location, right? No, that's fine. People living in with the the search. Yeah, search locations. How is this all there is? Why don't you type in the physical address and why don't we just target everyone in that everyone in that area? Everyone maybe 15 miles around around that address. Yeah, perfect, perfect. So so what I would do at the top, go back up to the top. That's what the title is Homestead at Parks, Bell Ranch, Odessa. That's the title at the top. OK, so scroll all the way to the top. There we go. Scroll all the way to the top. David, did you hear me? No. Nobody sees this actual. No, not at all, not at all. Let's go all the way to the top and rename the title. So rename the title and then and then go and put in parentheses 15 miles. And then and then and then why don't you just put dash dash 15 a day? So that's just super specific. Again, titling it, titling it based on this exact step, right? Homestead Parks, 15 miles, 15 a day. That's it. So OK, now we'll scroll down and we're going to go. We're going to go. Yeah, keep going, keep going, keep going. We're going to go manual placement, let's go manual placement. And then we're going to uncheck Instagram, uncheck Messenger, uncheck audience network. We're going to only leave. So if you scroll down, we're only going to leave news feed right here. We're only going to leave news feed. We're only going to leave marketplace. We're going to uncheck everything else. So uncheck, uncheck, just keep going down, uncheck all of them. OK, cool. I didn't realize I did both. So again, with automatic placement, Facebook, they quote unquote recommend it. And that's just them placing the ad on all of these platforms within the platform. Sure. Right. And and and it's not like they it's not like they would put like a ton of money. Like, for example, if they posted it on in the instream, right? If they posted it on the search or whatever, if that post, if that ad within that platform was not performing, it's not like they would charge you a shitload of money for it. They're not going to they're only going to put the money towards where the engagement is anyway. So even if we left everything checked at the end of the day, they're only putting the money towards the highest engagement part of it all. OK, so you can you can still leave it on on on automatic placement. But even if it's just a few bucks, so as Facebook puts it everywhere and let's say two bucks will submit there, five bucks was spent there, 10 bucks was spent there, and then they found the news feed and they realized that the news feed is where all the engagement is at. So that's where you're that's where they're putting most of the money. At that point, I lost maybe 20 bucks that they played around with, putting the damn ad all these other places when I could have had that 20 bucks went straight to the news feed in the first place. Yeah. Right. So that's why I just go edit placement because even though there's tons of people on these other parts of it all, the most engagement is the news feed. So let's just all of our money there. Right. So we uncheck all that and that's it. So next and that's step two. That's it. And then we come to step three, the final step where we want to at the top. Yeah, you can just name it. You can name the same new home buyer education event video. It could be the same as the as the first one. No need for conversions. You could just put put video. That's fine. Video in parentheses, video will be in print in parentheses. Perfect. Perfect. There's the Facebook page and then we'll scroll down and see. So here's what I was trying to say earlier right here, right here. This is what I was trying to say earlier is that number one one way you can post it on the page first and then come back over here or you can just come over here straight ahead straight straight right away and just and just create ad right and that's that that that setting right there that that one right there create ad I could just create the ad and and pull that video for my download folder and put it here. But again, we're not going to do it that way. So hit the drop down. We're going to get out of create ad and we're going to come down to use existing post and then select post and then you'll see that post. Well, I just click on it. Yep, just click on it and then continue. And then now all we need is all we need to do is scroll down. We're going to scroll down and then we're going to put in a little higher right here, the add button. So the call to action, that's where your landing page link goes. So let's go to Cartier, grab your landing page and that link is what's going to go there. You're going to copy the entire link and you're going to you're going to put it over there. So here, no, no, no, yeah, done in exit. Always hit the done in exit. OK, cool. This one. Yeah, I'm getting the link. It's code or link. That's all you need to get code or link. Perfect. And then we're going to copy the entire link and paste it in over there. OK, cool. So we're going to add button, add button and then we're going to paste it in. OK, cool. So there's the learn more button. And again, if you hit that drop down on learn more, there's all these other different call to action buttons. But the most clicked on is the learn more. Go ahead and click on the learn more button at the top. Learn more. No, no, no, no, no, learn more. Gotcha. I just want you to show I want to I just want to show you. Oh, yeah, all these different ones, right? All these different call to actions. But Facebook, they obviously do they know this stuff more than anything. They do test on they run test on this split test all damn day. And it's all they do. And learn more is the button that's that's clicked on the most. So learn more is the best. So update post. And then down here, we always want to make sure the tracking. So if we go down, we look at the tracking. So this right here, you always want to make sure that the website events, that box is checked, and you always want to make sure that that dot is green. OK, so it's coming from that pixel, from that domain, the dot info. Yeah, and sometimes it's blank there. Sometimes it's blank. Sometimes the box, the website events is not checked. So all you do is just check the box, click the drop down, find your domain, pixel and choose it. That's it. OK, so now published and that's it. So as this publishes one of three and sometimes it gets stuck, which it got stuck, right? So publishing one of three. Sometimes I don't know why actually that happens a lot now. And when that happens, all you do is open up another tab, come back to the ad manager and now you'll see the blue button at the top right. It says three in parentheses. Those are the three levels, those are the three steps. So you click on the blue button and then all you're going to do is publish it from here. And it should push through fast. Look at that perfect. OK, now close out the other tab so you don't want to mess with that other tab anymore, just close that out, click leave. That's it perfect. So now here's what I want to do. I just want to show you a quick view of it in real time. So check the box on the left of the ad. So here you see scheduled when you see scheduled, that means that Facebook already approved it. They already approved it and all they did is they approved at this level. Again, it's three levels, right? So they approved the campaign level approved conversions. They approved they approved credit and housing. That's scheduled, that's approved. So if you click on the middle tab, this will say scheduled as well. And what they're what they approved here is the targeting. They approve the budget right away instantly that that's scheduled. That's ready to go. What what what is the hold up for the next few hours is this part is them reviewing the video and they review the video for I don't know if it's a if it's a robot that does the damn reviewing or if it's an actual human being, but what they're doing on the video is just is just reviewing it to make sure there's no curse words and make sure that you're not saying anything crazy and and even make sure that there's nothing nothing crazy in the background. I've had I've had ads get rejected on this one step. And if one step is off, the whole ad will get rejected. I've had ads, real estate agent ads that get rejected on this step because the agent and it would be like an open house or a listing ad, right? And you would think what the hell what could possibly go wrong on a video like that. But I've had agents that would do a walkthrough, right? They're at a property that's their listing. They're simply doing a walkthrough filming it right like every agent does. And in the background, there was a wet bar. So in the background of the video, there's bottles, right? And it's simply a bar in the kitchen. So because there's alcohol in the background, the ad was rejected. Oh, my gosh. So this is the part that ends up taking a little longer. And it could have been an image and it would still be processing it. So it goes both ways, video or image. It really doesn't matter. It's this third step that that we're waiting a few hours on. And that's fine. So you'll get an email from Facebook saying your ad is scheduled or running. And that's when you know it's fully approved. So now check or actually now hover over the title and click on edit. Let me show you a quick look of the ad or give you a quick look. So hit share at the top right. Share, hit that drop down and come down to Facebook desktop newsfeed. And then you'll just scroll down and it'll be right here below. There goes your ad. So rather than again, Kara, this is what I just this is what keeps me up at night. Rather than posting this stuff to everyone in freaking social media world when ninety nine percent of them don't care, I'd rather put a few bucks and target my neighbors if I was a local business owner. Yes. Now, if I'm building nationwide, well, then shit, let everybody in their mama see it, but I'm local. That needs to be seen by my local community, not David in California. He doesn't care about my listing coming up. No, if he's an investor or maybe it fits for an investor, then maybe. Yeah, but if I'm just typically marketing what we do, which is just our single family homes looking for a real legitimate homeowner. Yeah. And that person is normally and at the same time I get it to where you don't you never know where your next client's coming from. I get that part two. Everyone's moving. I get that part two. But the marketing, it has to be targeting our local area. Yeah, absolutely. Got to maximize. Got to maximize. And if it's not this, what are what's everyone doing? Door knocking, flyers, they're out there shaking hands and kissing babies. They're doing local events like you guys are doing. That's what the typical agent they're putting their face on a billboard for twenty five grand. Yeah, that's typically what your local farming is all about when it's like, man, get in the newsfeed, spend a few, put that put a fraction. I have clients that spend three grand on direct mail. Oh, I know. Like, what the hell you could have for 300 bucks, you could have had everybody see your face. Yes, right in the newsfeed. Yes. So we're just getting started, Karen. I'm just super fired up for you. You've come a long way with just the pages, the video. You have no idea what's about to happen. So I'm super fired up for you. So do we need to make sure do you have time or do you need to run? I do need to run, but I have I have some time for you. Click on learn more real quick. Let's just test the button. OK, awesome. Perfect. You're good. OK, so any questions on this ad, any questions on on the post? Yeah, go ahead and click the button. Yeah, everything works here. We're good. But any any any questions on this? No, and then when they fill this out, they'll click on that it's going to send them to the thank you page and my flyer. Now my email, you got to test it, test it. So as you opt in, they come to the thank you page. That lead would have received an email right away. And you should have got an email right away as well. You should have got an email. You should have got an email that a lead came in. OK, and if not, I'll double check that part for you. But they're just got mail. What is that? What does that email say? There it is there. A lead has filled in an opt-in form. Now. That's that that's that. OK, now they're supposed to get something. Yeah, so we're going to check that right now, too. So OK, but as far as our end right here, this looks good. We're good. Yeah, OK, awesome.