 We're creating a platform for content travel in a direction, so you can take content that's Croatian and you can have Malaysian subtitles on it and you can take a Korean movie and you can have Arabic subtitles on it or Egyptian horror films that are doing great in Dutch. Through the community we've created this platform where content can travel in many different directions and it's really taking languages that are fuel and small language groups and start traveling very wide geographically. And that's really market making for content owners as well. So it's a technology that works for content owners at the same time and it works really well for fans. We're breaking down the barriers with the fans. When you remove the language, feel that it's a wedge and when you remove that wedge between pop culture and great piece of content, be it art or be it a TV drama or music video, all of a sudden others are starting to understand it. I grew up in Egypt watching Bollywood movies with my dad on Saturdays and I had no idea what those Bollywood movies were saying. I can even sing to actually a couple of the Amitabha John movies. Now I can understand it if there are subtitles on it. I start getting the nuance and get the beauty of what the author was writing about and I think that's really, really important. We feel opening up the world and having this travel is really, really powerful. At the same time as Vicky Gros we're adding more and more languages and sometimes we get requests like this remote Russian language dialect called Ludmurt. A community reached out to us. There's only about half a million of them around the world speaking this dialect and they said if we can add that it'd be a great platform for them to start translating that language and keeping the language alive. There are many examples like that. So that's another way of Vicky innovating and making the world smaller. Community actually goes out of their way. They're so passionate about the content. They would go and recruit an emergency room nurse that gets a nuance of a very specific medical drama or double recruit a lawyer to get the exact terms right for a legal drama. And they go out of their way. They're so passionate about the content and they want to make sure that people understand it and feel it, feel the culture that comes with it, feel the language, beauty that comes with it and that none of the nuance is lost. And again, that's power of the community. We want to build a global TV site and for people to watch not only what's available globally, when they want it, how they want it, but I want them to watch it in their language. I want them to remove this language barrier that stands and I really want content to travel very, very freely as well. Regardless of it being bundled in a cable channel or being on one platform, not another, we have this community that can make it work and there's so much great content around the world that I just really want to open it up.