Being More Healthy (Spanish 15 sec PSA) Don Francisco





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Published on Jun 8, 2012

In this 15-second PSA written, directed and produced by Cecilia Domeyko, Latino celebrity Don Francisco (host of Sábado Gigante, the most popular show on Spanish TV) who is the spokesperson for the campaign "Get Updated On Your Health" talks about how to know if your health is ok. This national campaign with its 5 TV and 5 radio PSAs was produced for the National Library of Medicine (NIH) and its online website MedlinePlus across the country. The PSAs helped to greatly raise the viewership of the Medline Plus website. The PSAs with Don Francisco were filmed in-studio in Miami, Florida.

Cecilia Domeyko has produced dozens of films shot in countries around the world, many about international issues, and issues related to civil and human rights, discrimination, health and other social topics. She often travels to countries where transportation is difficult, the climate is harsh, lodging is scarce, and the areas difficult to reach. She excels at working long hours in hard conditions while bringing out the best in the people she interviews, everyone from indigenous people, to residents of impoverished areas, to politicians, CEOs and heads of state. Her work has earned her over 60 awards in the past 10 years, and in 2011 she received the Women of Vision Award, given to women who excel in the fields of journalism and film.

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