 It's Black Hat 2014 and MSL Group is here in full force as usual with more than a dozen clients on the show floor meeting with tons of media and analysts and having a great event. Nine MSL Group clients exhibited showcasing their technologies and interacting with countless show attendees. Our job is to help our clients maximize their investments at industry events. We start planning months in advance to align PR and marketing campaigns. MSL Group's bench of 40 IT security PR pros, manage and monitor social media engagement, arrange interviews with media and influencers, and produce creative content. At Black Hat 2014, MSL Group scheduled 75 interviews for our clients with media and analysts from trade and business press publications. MSL Group's real-time newsroom managed our clients' social media channels and monitored breaking news from the show. We captured video of one-on-one interviews with well-known IT security journalist Byron Acajito, formerly of USA Today. And two special events brought several of our clients together for roundtables with reporters from PC Magazine and Forbes. Since Black Hat, we've worked with our clients to measure the effectiveness of our efforts. Often, this impact is seen via increased website traffic and lead generation. Well, that's about it, another trade show in the books. Visit MSLGroup.com to learn more about our security practice.