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David Edelman - Pt. 3 The #1 challenge marketers face

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Published on May 21, 2012

David Edelman, McKinsey partner, discusses how CMOs and marketers need to work much more closely with CIOs, sales leaders, CEOs, CFOs, and other leaders across the C-suite to develop an agile organization for the digital age. Companies need to develop active pilots to test new programs and see where the kinks are. Read more at our Chief Marketing and Sales Officer Forum site [http://cmsoforum.mckinsey.com/]

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