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Published on Apr 4, 2011
Greg Jarboe, SEO-PR, interviews Rob Garner, iCrossing, on the subject of developing great content for the web at SES New York, 2011. To create Web content that will survive, Rob says marketers must do their homework, conducting good keyword research, and monitoring of social signals while comparing it against their own assets. Content must be engaging, according to Rob, and engagement translates into more readership and dissemination through networks and it translates into links. In a post-panda world, Rob says marketers must listen to their audience to determine what type of assets they like to use and the content they like to consume.