 I would say good things come in twos so today we have two strength of a woman segment and that yes my second one is amazing before I introduce her white fair for channel on Twitter white fair for underscore channel on Instagram and white fair for on Facebook is the way to reach us don't forget the hashtag why in the morning don't forget the hashtag quince Wednesday and don't forget the hashtag strength of a woman so she's a former in our sales and marketing manager and she goes by the name while I like your second you thank you you should stick to that one thank you your camera is number four if I missed anything I like to give people the opportunity to introduce themselves like professor Maguah yes 300 pages my name is Patricia I'm currently the executive sales and marketing manager a DC magazine so plus plus fab magazine which is an online based magazines I am a graduate of the university and become in marketing become and marketing yes may compass or I did both yeah so you in the wilderness I was in the wilderness that I came to the city to finish the wilderness is a good place to learn and instead here it is but you really have to you have to know what you're there for because you can easily be swapped around you used to be an AR yes a terrorist music yes terrorist music I think for some time was the biggest record label in the country all right so maybe first not by for the people what is an AR an AR manager is an artist manager so basically an artist manager gives the artist opportunity for creative for their creative for their musical creativeness so as an artist manager I do everything else apart from seeing from seeing exactly so I go from looking from the producer from stage one looking for the producer to the director to when we release the song the release plan after the release plan the marketing strategy distribution channels whether it's online whether it's the radio stations so everything so there's the production stage yes there's the packaging stage marketing and then there's the distributing yes three stages yes when you're doing business that you need to understand as an artist production very important packaging and marketing that product and then distributing it yes all right so you look for the producer yes very important aspect in this thing market marketing and packaging that is your core business right and then distributing yes distribution has always been a problem in this country this country yes yes how are you guys addressing the issue of distribution and how are you guys doing things different and what did you learn in the process of helping with distribution okay so my time in torus I the distribution sorry distribution aspect we we did a lot of online distribution which is has become a very very big streaming streaming is a yes streaming is definitely the future and so very big platform for artists especially if your music is not is not mainstream it's not gonna play on your mainstream radio stations on your heat radio stations there are still people who want to listen to your music so streaming air through streaming also distribution is also going to radio stations speaking to the producer of this show giving them it's an important marketing aspect yes yes yeah giving them like your unique selling point what was to call in marketing your usp unique selling point of this song this song is good for your station you see your audience at this kind of people you know they are between the eight so it takes a lot of research to my to manage an artist yes it does it doesn't need to understand your artist you need to understand their audience and you need to understand where exactly are you going to take their music and the impact that is going to bring all right so you have an issue with these guys we just start doing music of making music then my brother eating the sugar cane with right there I'm like you're going to be my manager and you you're going to be my PR person and then there's an issue in that because what people need to understand is music is a business just as much as you have a shop like the lady who was here before or you have whatever if you work in an office music is a business like any other it needs to prove it needs pro-ness and and your product is the music so you need to understand your product in out so if I'm selling for example I'm selling milk I need to understand this milk is UHT it comes in a tetrapark it's like this like this same thing as music music you don't just buy a t-shirt you have to be sure about it and you have to be passionate about it so you can sell what you believe in all right music is evolving so much I'm sorry for staying on the music topic music is evolving so much and we see and like in the old days where you see an artist being signed it comes to the label is given a producer nowadays you see movements growing from scratch you have a producer who believes in an artist they start making music together and they have a friend of theirs who's good with the graphics and it's movement so nowadays when you're signing an artist you're really like signing a whole group of people or a whole label what do you think about this evolution okay that the two the two types of artists I you've said the one who is signed by some signed artists there is an independent artist who you've explained as that person who will go by themselves to the producer and good look for the graphic designer so as a signed artist you're given the freedom as to just concentrate on your music let us do the rest of the work you know sometimes an artist needs that space to just create create and being a creative sometimes you just your mind needs to be free you can't be thinking about oh I need to follow up with this guy with the director with you know so being a signed artist comes with those kind of benefits but another thing that independent artists might have an advantage over signed artists is that being signed in a label sometimes your creative freedom is lost because you might have to leave someone else's dream I might not be a mainstream like I don't want to sing songs that you know popular right now pop culture right now the pop culture medium and indie artists and that's but you know the thing is the record label is a business it needs money and it has invested money so you need to return so sometimes you'll force to do music that you don't really like you're forced to pose for pictures that you don't really into all right so being signed as is a double-edged sword so it depends on what you're going to get from it yes wonderful so being an artist manager but I bet is one of the toughest jobs after human resource management because dealing with human beings is a tough thing yeah you've had to deal with so many egos I'm guessing even artists exactly all right so how do you manage this for anybody who's managing artists out there how did you finesse it basically it's just about loving what you do and knowing that there's a goal both of you have a goal if we have coming from a Robin we're going to bomb us I we're going to use this route we're not going to go like this as in we are using one route and that is our end goal so and also this artist you need to understand that some of them are you need to understand they have a different mindset you know they're in the clouds you know they are stars or whatever yes they get lights on the ground they get comments on the ground people are testing for them yeah so and then sometimes we'll be even at us as an artist manager you'll be like I know second I'm a Ringo no you just have to understand sometimes one day in their own headspace and focus on the art focus on the art and let's get to where we're going let's get to where we're going doesn't matter how well it's just because nobody's perfect at the end of the day all right so moving from artist management to sales and marketing form for for an online magazine for a web magazine which deals with in culinary yeah yes all right so this is a big transition if you ask me really it's not what is your JD first at the sales and marketing so we do for their two magazines so this Dishy magazine Dishy magazine is a food life Dishy with a Y that's a good play that's a good play that's a good play on any yeah so Dishy is a food lifestyle magazine we specialise as at now we are specialing we're specialising on Kenyan food restaurants cuisines traditional dishes anything to do with Kenyan food events where the people are eating like anything that has to do with food that's what we specialise on are you part of the making of the magazine or you just put the products this is a product marketing marketing part of the making you're part of the making what do you do do you write as well or do you know what I don't write what I do is I sell the product which is Dishy magazine I sell the product to different clients for example restaurants I'll go to the restaurants and I'll tell them so Dishy magazine this is what we do this are the advantages of you know you being on our magazine advertising getting a page we have we reach this number of people and you know just basically just selling the product to to anyone that we see will benefit from Dishy magazine all right the problem that not necessarily me that most Kenyans have with these magazines Kenyan food magazines the only pictures of food that we see there are things that not a normal Kenyan can relate to yes the pictures are so clean high-end restaurants cocktails go for as high as 3000 shillings the things that not a typical Kenyan can relate to so is it a niche thing or people just like magazines to look fancy well you know image you know I mean like appearance what you see first but probably people look at it as it looks nice you know this fish salmon whatever but even I could take my rice and maharagre with the same high revs for the photograph edit it well and just give like because we are normal Kenyans we eat rice and beans chapati and then you know rice and beans is one of my favorite chapati and then there's another one nyamana gali is another one skuman avocado yes I can go on and on yeah so basically we're just these are no things I'm saying them because there are no things I see in the magazine no check on our magazine it's different nice that you say that tell them how they can find the magazine so just go to www.dishy.com so www.dishy.com when you open the website we have a segment for the magazine itself and for the blog so in the blog we have opportunity to interact with other maybe other food bloggers for example like miss mandi or talk to top chefs top chef restaurants talk to even the chefs in maharagre you know just try to interact with other other people in the in the current culinary industry all right so uh food is a big big business it is very in the wild and in Kenya right now yes extremely I like that so much so at Dishy magazine what can we find in the magazine we can find restaurants that we can go to yes so you find the restaurants definitely you'll also find what we call a lookbook we're trying we tried not to go with the recipes because so many magazines offer recipes so we did a lookbook so a lookbook is whereby if I take let's say a bite of a pizza from the Italian I'm like mmm I can taste the barbecue sauce I can taste so if you can you just you you kind of outline give an imaginary picture of what you're tasting on your taste buds so that someone will be like hey I really like the taste of harm so they'll be like I want that pizza with harm so we're not trying to to spoil the business of the people in the restaurant by giving out their recipes but we're trying to bring people to the restaurant to get that experience of their taste buds just exploding in flavor all right so this is how you sell to restaurant orders yeah because I'm already in all right just remind them your social media handles so they can check you while we check it on screen as well uh well on my social media handles on instagram it's at miss underscore warogoro and facebook it's patricia warogoro patricia warogoro I like you sick of me thank you you should use it more often maybe we can project our instagram on screen while we wait for your instagram her so uh how old is your is your is the workforce addition magazine average age well we are actually with as of now we are four it's just a startup actually we're moving to the office next week average age maybe average age is 27 me being the youngest it would be 27 if you average if you average yeah all right I won't ask for your age but the average age is 27 yes all right so uh working with young people what is what are some of the advantages you get from working with young people on a startup like this one I feel like the energy the energy is number one that energy is number one and people are so determined people are so hardworking like the young people out here who are really willing to do their thing without having to work for someone else who will micro manage them and maybe they have ideas and they can't share their ideas so they're just really trying to put out all the resources and put it out there you know for for the young people in general all right what I'm seeing as a common trend nowadays uh because I check I do a lot of research in this in this field of media and entertainment all right so uh like a magazine say would uh would get or or a clothesline would get a talented freelancer put them give them some residency they can do their own thing but there's something they bring to the magazine yes all right why are so many businesses moving towards this trend um they don't want to pay pensions that's you know that's what i was going to they don't want to like pay permanent employers which is it's an each thing it's very debatable but also because but the youth also don't want to be tied down as well exactly exactly they want to be able to spread their wings but you know sometimes and we were having this discussion actually in our meeting yesterday sometimes if you just hire like someone as a freelancer they're not consent their aim is not the magazine they have the magazine they have something else they maybe they're selling houses maybe you know and we want to like concentrate we want to put all our energy in marketing so when we put maximum input we get maximum output here all right so you guys are not really going to take this approach no no no all right no but there's some aspects but that you can do this one or you disagree maybe I really disagree I just I believe people need to be in yes I need to have your whole heart in this so I'd rather give you a retainer give you allowances if it's credit if it's transport allowance so that your aim is dishing somebody told me uh collaboration is the future of this industry the arts the media and the entertainment yes that is very true because for example fine I I was an artist manager now working at dishey but from our website I've been able to approach artists and tell them you can post you can post your music on our website and you you'll get a reach of this much with this number of directs to your youtube link so you see with that we have collaborated also like working with there's money change hands ah yes definitely because we sell space we sell space on the magazine so definitely money has to change hands for your benefit and for my benefit yeah so um yeah basically that's her that's one of the collaborations all right Ms Waruguru in a little black dress there uh we can scroll maybe we can check out your show so our manager at terrace music on your bio music dance so do you sing as well I can you can I can I you know even have the chance I would it's a possibility yes all right so uh her I see you promote an artist this was your time back in in terrace yeah from from january so maybe you can mention uh but a few artists you've worked with at terrace I've worked with a guy I've worked with amazing artists Della amazing artist I've worked with genie deal I've worked with lady jd I've worked with Alicia I've worked with calligraph I've worked with can see them all I've worked with the council I've worked with so many people you've worked with so many people yeah all right do you think the future is bright in the music industry I do as long as why did you leave then why did I leave bigger bigger and better opportunity big and better opportunities and I don't want to constrain myself to one thing I want to see what I can do let me test myself let me see what I can do so music I have established I can do music that one is fine I can do it so let's see can I do this dish heating and yes and I've seen you trying to plug in music as well on this dish yes I am is this you right there yes that is you with a natural hair yes I like that picture thank you all right so uh her back to the matter now so uh you uh you're part of the board at Dishi yes right so am I right to say you're a co-founder no no no I'm not a co-founder I'm in the management team you're in the management team yes yes but it's something you've always been passionate about yes all right so uh if we visit Dishi you you've promised we'll see some foods that we can relate to yes you will see foods you can relate to restaurants that you know you can afford with your budget whether it's 50 shillings to 20 000 shillings yes that's a fact yes all right please remind them again how they can get a hold of the magazine as we wrap up they can go online www.dishi.com under that you choose either you want the magazine or the blog so both both options you will be able to be satisfied through both options you will will be able to be satisfied through both options all right so for those people who think your job is easy sales and marketing uh it's easy just give them a taste of what yeah what you need to do in a day what you need to do in a day first of all is understand your product understand your product that's one thing that I'll always push to marketers understand your product have passion know it inside out because as a marketer if I'm approaching a client and me myself I'm not confident in my product that's that vibe is definitely gonna go to the client and they want to be confident in the in the in the product as well also the first impression that you give the first impression that you give your clients how you approach your clients even small basic things that we learn about a smile a handshake just small things that will make the client to be what you know they want to engage with you more and want to understand you know what you what you've brought to the table so yeah but first of all passion be passionate about the product doesn't matter what it is it may be a table it might be milk it might be a phone be passionate as a sales and marketing person be passionate about the product and understand your product yes vice-versa from waru guru right there you can find her at miss underscore waru guru on instagram and more info you can find over there or dishy magazine yes dishy magazine.com www.dishy.com www.dishy.com that is how you find your favorite spots or the spots you should try or the kind foods you should try so we've come to the end of their strength of a woman i'll give you one last chance to say a quick word to my shout out well um who do i give a shout out to of course my mom so i know she's watching she's so excited and my neighbors at home in dago they know they're all watching thank you so much for your support yeah so follow me on instagram if you have any questions feel free to DM me let's build each other let's grow let's build each other alright thank you very much for coming through we have a g2 so yes we've come to the end of strength of a woman we did it twice today uh so you know it's that nice uh kalami valet's coming up next with girl stock you don't want to miss this it's a hot topic don't touch that doll don't go nowhere we're still partner partnering with panari uh to give you a good easter so we'll be announcing winners uh towards the end of the show or tomorrow but just keep sending your answers what would you have in your easter basket and why this is a basket that you give to somebody you love and uh just tell us what you'd have in your easter basket and why we have been getting crazy answers like like mahanagu but the most the most creative word is going to carry the day and get a ticket a pair of tickets to watch a movie at per night we have already given out the skating tickets we've given out the the movie tickets uh we have the pizza ticket and we have the dinner ticket as well so we have something for you this easter and partnership with panari what would you have uh in your easter basket in my easter basket i would have like food food like ugali chicken and so that i could tell you like food food and then i'm not a sweet tooth so i won't be like a to you but you are not from wednesday i don't know if it's from wednesday we'll be back with tomorrow why the one who don't go to it