TOYOTA PRIUS X-rayed for the first time!




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Published on Apr 20, 2017

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We have developed unique applications that we presented at the Toyota Poland booth at the Poznań Motor Show – the biggest motor show in Poland. One of the attractions in our interactive zone was an X-Ray installation that illuminated the Prius Plug-in Hybrid and showed how it works.

The installation features a dedicated platform transmitting its location to the operating unit, which in turn renders the part displayed on a mobile LED screen. For the best-selling C-HR crossover, we have created a touch application that demonstrates its unique style and innovative solutions for everyday driving.

Users were able to change the color of the bodywork, look inside the car in 360 view and compare all available versions of Toyota C-HR. Also our-motion controlled application was very popular among visitors. Kinect installed above the LED screen detected the presence of pedestrians and displayed cartoon clouds over their heads with slogans advertising the hybrid drive. Modern cars and interactive technologies are an immense combination and unusual entertainment for all automotive enthusiasts – both younger and older.


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