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Fair Trade: The Power of the Consumer

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Uploaded on Jun 9, 2011

Fair Trade is a system that harnesses the power of the market to help alleviate poverty and generate significant global change; this is why the American consumer has so much power. By making small, simple changes to your everyday purchasing habits, such as choosing a cup of Fair Trade coffee or eating a Fair Trade banana, shoppers are able to vote with their dollar for a better world.

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