 If you're a property and casualty insurance agency owner or producer, I've got a really good tip for you guys to help you guys drive inbound calls. Yes, I said inbound phone calls, okay? There is a way to drive inbound phone calls per call where you only have to pay per phone call. And it's not a telemarket elite. It's not a live transfer. And let me explain how it works, okay? So Google has this cool campaign that they've built out called Call Campaigns. Now, this specifically works the best for independent PNC agents that carry progressive, safe co-travelers, whatever. You know, but you can also, if you're a captive, you can do with Allstate and some other players as well. Now I'm going to explain how it works, okay? Let me be clear. All I am paying Google for is inbound phone calls. Here's how it works. All right? So we use Google. All right? Google gives us the ability to only pay per call. I can generate phone calls for about $5.50 to $7.50. And these are inbound phone calls looking for some keywords that we want. So what do I mean by keywords? Well, I mean car insurance, auto insurance, renter's insurance, winter's insurance quote, car insurance quote, car insurance quote in my area, boat insurance quote in my area. You get the idea. But here's where the secret sauce comes in or the more advanced tactic. You can also target actual carrier keywords as well. For instance, progressive insurance quote, progressive quote, progressive insurance agent in my area, progressive insurance agent near me, et cetera. So what will happen is is we can basically take the keyword that someone is Google searching and looking for progressive, progressive car quote, whatever that is, buy that keyword on Google, drive that keyword into our independent agent for that independent agent to get the quote to that individual. Yesterday, I talked to a client of mine that's doing this. We have PNC agents all across the country that are doing this because you're printing money if you're doing it. And what they do is they had somebody call them and they say, you know, basically they Google searched progressive agent in my area, they pulled up, the phone number went to inbound, they just switched their agency record, they ended up with like a $200 a year policy, but more importantly, I mean, $200 of commission policy, but more importantly, they only paid $5.50 for that call. And now they're growing their book of business, which is worth money. And also you can cross sell, you know, the whole goal in the game of the insurance business is to build your book and build your people. So even if you pay 50 bucks for a client that, you know, is only worth 50 bucks over the year, which would take a pretty tiny client to do that. But even if that's the case, who freaking cares? We're building our book. We're building more people to sell life to. We're building our agency. Okay? So that's how this works, right? So what we do is we use Google, call only campaigns, right? Call only. So we're only paying per call. The secret to this deal is what's called negative keywords. Now, negative keywords, okay? What negative keywords are is if you're buying keywords like progressive or safeco or all state or whatever, okay? Or your competitor's name. You can buy your competitor's name. So when someone's trying to call your competitor, they call you instead. It's a little aggressive, but you can do that. You also want to make sure that you use negative keywords as well. What I mean by negative keywords is, is would we want the keyword that's safeco claims department? No. We don't want that call, obviously, because that's not a prospect for us. That's someone that's trying to get to the claims department. So what we do is we build out this negative keyword list to where we're weeding out all those keywords that are like the claims keywords and all that. So since I do hundreds of thousands of dollars of this, I already have that list of negative keywords built out. That's taller than me, which is pretty tall because I'm 6'9". And I put that into our campaigns. We already have this built out. So we're doing our best to weed out the claims calls that you're going to get by buying the keywords for the carriers. This is so funny to me that more PNC agents don't do this. Because the reason this works is because it's a giant auction and a lot of PNC agents are just afraid to spend money on Google. And so for like a thousand bucks a month at least, you can kind of get enough spend to get things moving. And your advantage about biting this off sooner than later is that your competitors probably aren't doing it because they don't have the Cajonas to actually put the budget into Google and go after it. So you just win and you get the calls. It's really that simple. It's actually really interesting to me that more PNC agents don't jump on board. So we've got many clients that are doing this. What I'll do is I'll try and do some sort of exclusivity in specific areas where I don't have two PNC agents trying to buy for the same keywords in the same area. So I would jump on this sooner than later and I would love to talk through this. All you need total budget is about 1500 a month to get started. I'll build everything out. Now, if you plan for 90 days, by the end of 90 days, we will have found our floor of our cost per call. That means that we will be able to tell you exactly how much we're going to be getting phone calls for. And in that time, I can record the calls. You can gauge the actual validity of the calls, whatever we need to do to make sure that these aren't just wasting your time or whatever. But by the end of 90 days, we'll be at the floor of our cost per call. So then we'll know if we want to scale up or down or whatever. So hope this video helped you out. If you're a PNC agent, you need to be doing this. You're crazy if you're not. Also, by the way, you can't do this if you don't have a website. So if you don't have a website, get a dang website because your phone number has to be on your website if you're going to buy the keywords. So you have to have a website and you have to have the phone number on the website that I'm going to use for the call campaign. So if you don't have a website and you're not doing this, you're crazy. If you have 1500 a month, call me. We'll talk soon. Have a great afternoon, guys.