 So Carrie, when people approach you and ask you could you give me a tip? I want to become a better service designer. What is what is your answer? My tip is to Forget about the maps and focus on the customer journey We got to get away from Thinking about maps as the end goal as this bright shiny artifact that we can hand over to our clients Or to our managers on a silver platter and really think about doing the hard work of understanding the journey and uniting our organizations around the customer journey