 Mae'n ddysgu credu amdodd molynsau. My fyddwn ni'n meddwl am harddangos arna i ddysgu? Rwy'n meddwl oherwydd fyddwn i'n meddwl. Rwy'n meddwl i ddysgu. Rwy'n meddwl a chymech a fyddwn i'n meddwl? Wrth ddiddorol gapechach chi wedi feddwl. Rwy'n meddwl i ddysgu? Rwy'n meddwl i ddysgu! Rydyn ni'n meddwl i ddysgu, hynny. Rydyn ni'n meddwl. Rydyn ni'n meddwl i ddysgu. Rydyn ni'n meddwl i ddysgu. Mae'r hollwch i'r website neu'n hynny o'r ymddangos cyhoedd y cwmwysgol. Yn ystod y gweithio i'r nifer 1 ar Google? Yn ystod, mae'n gweithio i'r hollwch yn ei gwybod. Mae'r hollwch i'r hollwch yn ei gwybod a'r hollwch yn ei gwybod. Mae'r hollwch yn ei gwybod i'r hollwch i'r hollwch ar gweithio. Ond mae'n cael gwybod ar mennyddiadau, a'r hollwch yn ei gwybod. Yn ymddangos cyflydd cyfnodol ar gyfer y cyflwyno, Ie, gweld fy meddwl yr ydych chi fydd cyfnodd o'i hyffordd gyda hwnnw, ac yn effeithio gallu cyffordd cyffordd cyfnodd. A wedi maen nhw'n cael popeth honno'n cael gallu bwl fffrwng a hynny'n cael eu cyffordd cyffordd. A maen nhw yのi ydw i'r holl yw, ar rhan o'r lleon rydych chi'n gweld cyffordd cyffordd cyffordd cyffordd cyffordd cyffordd cyffordd cwm ddyry choosing. All y cwrwp hwn o'r cyfferwyr yr olygu, dwi'n cael ei wneud y ddechrau gwaith ac maen nhw'n dweud. Mae'n meddwl i'r bobl, ac mae'n dweud o'ch gweithio'n gweithio, yn cael ei wneud, mae'r ddechrau gweithio'n gweithio'n gweithio'n gweithio'n gweithio'n gweithio'n gweithio. a rai'n meddwl i'r byddai i'r tyfn. Yr unrhyw i'r ddad, allan yn fawr i'n meddwl. Cymru o'r achimddiadau amgylch yn y proses ar y cyfnod. Felly, roedd ychydig yn ymddiol yno? Felly, gan ychydig, rydyn ni'n meddwl gyda'r cyfnod, ond rwy'n meddwl yw ddweud. Mae'r adegau gyd yn ymddiol, ychydig sy'n meddwl i'r adegau, rydyn ni'n meddwl i'r cyfnod, A phob er mwyn cyfweld, a ddiddordeb sy'n cael ei gael i amlwg. Rwy'n cael y cwrwm yma'r cyllidau gyda'r cyllidau cyllidau yn yr L-M-L-M, ond rydyn i'r cwrwm yn cyllidau cyllidau yn yr L-M-L-M yn ym M-L-M, rydyn ni'n ar hyn yn 2016. So rydyn ni'n rhaid i'r cyllidau yn ymddangos, yn ei wneud. ac tydd fydd Down padaf yn rhoi eurol i oddyn ni ddod ein cyfgaredd ynеч sy'n pwysig y bydd hon hefyd yn rhaid i ni o'r eich pwysig, fel yr eich pwysig yn rhaid i chi'n rhaid i chi'n rhaid i chi'n rhaid i chi'n rhaid i siad iddo'i ddod. Mae'r ffordd yw'r hyffordd yw'r tyffordd, oherwydd maen nhw'r hyffordd a'r hyffordd, phobl gwahanol a'r hyffordd. Felly, ydych, eich ddechrau i'r mhwneud yn cyd-fogelwydau, ydych yn y cyd-fogelwydau, a'i ddwch yn y cyd-fogelwydau creu. Ie, eich ffordd. Rwy'n gweithio y cyddiad ond rwy'n golygu yw'r llai arfer o'r llai arfer o'r llai o'r llai. Yn hyn, mae'n gwneud hynny, mae'n gwybod yn 5 olygu ac mae'n gwneud hynny'n gweithio'n ymlaen o'r llai. Ond oherwydd mae'n golygu yn ei gweithio. Mae'r ffordd yn 500 o'r Pads Hyfodd. Yn gweithio'nwys ei wneud hynny'n cyfnodd o'r myc yn cyfnodd. If you're switching from one system to another or upgrading, sometimes a page does not exist. Make sure you have a redirect zone, but also make sure you have a nice page. You have the search for a form module that just applies an onsite search, and the words in the URL that were used are used as search parameters. So if a page still exists but has a totally different URL and you forgot to increment the redirect, then it will probably pop up there and the client will still find it. If you have broken external links, you may reference to other sites, but if you don't have updated a long time, sometimes that link doesn't work because their page has changed or the whole domain is removed. So, on a regular basis, check if the links are still working. There is a handy URL that you can use that just walks to your site and checks things. Or you can just say, well, go to this URL and check if every URL on that page is still working. Well, I already mentioned redirects. There's a redirect module for that. So if you change something, you can make it automatically change to the new URL. I remember there was a bug in it. I think it's fixed that if you change it back, then you get an infinite loop and something involved. If I'm not mistaken, that is fixed. So we have also duplicate content. If you have a page, it's a story about cupcakes. You have a story about cupcakes and then somewhere another editor is also writing a story about cupcakes and it's basically the same because he was copying from you. Well, because you're spreading your search results over two pages, you won't get as high on the ranking as you want. So you use the metadata module just to say, this page is the original, this is a copy. So it knows, well, if you're searching on it, I should use the main one and not the little copy one. Another one you should use is that it's in the metadata module. It's just the language difference. If you have a multi-label site and you have cupcakes in Dutch that will be cake. So you have the same page in multiple languages. You're still spreading. So tell them for English it's this one, for Dutch it's this one, but they're basically the same page. So if you're searching in Dutch, you will only find in Dutch, but it still rains higher than it would if you did not. Well, metadata. When I first started, somebody told me, well, metadata modules all you ever need. Well, that's not true. I already mentioned a few others. The metadata module is getting more and more powerful. Some other modules are coming into the metadata module. And what that does is just basically make text in the head tag telling, well, what's my title? What is my language? Who is the author? What's the description? What keywords do you have to fit? But a whole lot more. And well, they have different subtitles for everything. So everything at once. If you want to do something, turn it on and do it. And another part is the schema.org. And with that, you use the RDF, which is the resource description framework or the JSON LD, which is the JSON link data, which basically works almost the same. What that does is in your HTML, you can say, well, this is a book. And in the div that you say, well, this is a book and you go below it and then you can define, well, this is the cover. This is the ISBN number. This is the author. All this sort of stuff. And then there will be a script part added to the page, which has made a JSON object or an RDF. It's more like a little different area, but still a self-script. That Google sees it and it may snippets out of it. So if you make a book with an image for the cover and an author and maybe some ranking, then you can see if you do Google results. You can see such rich snippet with title that's probably linked to your page. You see the image and see a little bit more than just text in a small summary of your page. But also for rich snippets, you can use the open graph, which is the same ID, but just for social media. If I share this on Twitter, this is what Twitter will know about my page. Use this image, use this text, use this summary. So Twitter will make a nice snippet for you when you share it. Same for Facebook and everything else. Very important is the SSL certificate. You want to use everything should be going over HTTPS. How many people went to the security talk yesterday? It was already mentioned that HTTPS is important also for Google ranking. So if you have a login, it should have HTTPS, otherwise Google will say, oh no, no, no. Don't go to this page, so you will get a really low ranking, maybe none at all. They are working on it, every page should basically just use the SSL. So it may cost you a little bit to get a certificate, but it shows that you are safe. It gives customers some safe feeling that they know, well, if I'm going to enter my credit card, or if I'm going to login here as a user, my data will be used safely, it will be transferred safely. Authentication is getting more and more important because of some president in the US saying fake news. So verify your site with Google, or any other search engine. There used to be a site verification module separate, currently it's a make-a-take. So yeah, make-a-take for them, I guess. Most in this part. Basically it tells you, well, Google's verifies who we are. Doesn't say that you're telling the truth. But if you are lying, well, then Google knows who this people is lying, and then still, somehow you will drop on the rankings if some fact checker comes with a long speed. The faster your page loads, the higher you get on the ranking. Then you have the Google accelerated mobile pages. For the mobile pages, Google will come to the page there. Make a pretty page, don't make an ugly page. The faster it gets, the higher you get on the ranking. That also goes for other pages. But Google is pushing on mobile first because people are always on the page. Even I am using this thing more than I am using that thing, except at work. I am using that thing more than I am using this one, otherwise I am in trouble. So make a good design. Make it work on mobile. There are exceptions if you are the only one who here loves board games. There's a site called Board Game Geek. It's really ugly and no mobile support whatsoever. But still, if you're searching on a game, it's the first thing that comes up. Because it's probably the only real one. So what can your customer, your client, or if you're just making your own site, what can you do? There is something that calls long tail. The first, about 20-30% of the keywords you will probably get. You will say, okay, I see that. But there are 70% in it. It's a long tail that is just going like a slide like that. I wish I could use the image, but the person I asked said no. I cannot show the image. But that basically means that there are keywords that are being searched for. But there are not much hits for you on the search word. You can increase that by altering your text, leaving new articles and such. So let the client know that. If I'm talking about a car, that's fine. But if somebody is talking about a specific brand, well, if you're not mentioning that brand, you're still going to be found. Somebody who does will get hired. I'm not keen on voice search because somehow my phone doesn't understand what I'm saying. But it is getting used a lot more and people are not saying find a car. Find a red Toyota Corolla army car itself. Then it will search for all those words. Make sure that if you are writing or something, that you are realizing that there are some stuff that people are looking for. I mentioned a car. Well, it's maybe too specific, but you can add it somewhere. Even if you have a red, blue and white phone, three colors, you're sure you're going to be found that. Semantics. How do you write? I don't write good. I know that. I try to do some reviews for board games, video games, and people say, no, it's not your thing. So okay, I don't write. But the problem for me is if I'm summarizing, and then, and then, and then. Google is working on. I don't think they are ready yet, but they are working on looking at your semantics. How is your story going? Is it engaging? If you're just doing and then, and then, and then. Yeah, it's not really engaging. It's just summarizing something. You can use it and pull it out for that. So make sure that the people who are creating the pages know what they are writing about. They have a passion for it probably, otherwise they should not be hired for it. And write a good text. And make it long. If you're writing an article, make it a long article. Because a long article takes time to read. And if it takes time to read, then you're long on the page and who says, oh, this page is engaging. Up. We go up. So clickbaiting will be less and less and less. Because mostly people are using clickbaiting. Oh, look at this. Okay, we go there. That's not text. This is not. And then go back. Okay, you got to click. That's fine. But you didn't get the engagement. You didn't get the time on the page. And Google will look for it. If you have Google Analytics on, it will pass through to Google and it will be used for everything. So images, use them. Picture says more than a thousand words. Use nice pictures. More and more people are using the image search to find something. But don't forget about the alt. Fill it in. It's just basically Google search engine optimization. Not everybody can see. So if you have a text, it's nice for screen readers, but it's also good for blind people, for other people, the hover of it, and then it says, well instead, image zero zero one point JPEG. That doesn't tell anything. So it doesn't also tell something to Google. Google says, oh, that's a nice image. Also, use a nice name. Don't use image zero zero one dot JPEG. Give it a little bit of a description in the title. Very long. A couple of words. Videos. YouTube is getting bigger and bigger and bigger. Have some videos on your website. If you are doing reviews, make some nice video reviews instead of a whole text or have a text and a video review. Google will check if you are using multimedia, all those stuff and will rank you higher for it. Also, share. Make it possible for others to share. But also, if you are done, share your content. If you have a channel, post it on there. The more you get clicked and people get on your page, the higher your ranking gets. If somebody wants said to me, if everybody loves you, Google will love you. So those are the solutions that are there. What can we use for tools? There is a module called search engine optimization checklist. It just basically gives you a complete list for a page. Maybe you can do this. Maybe you can do this. First check is install checklist. Mixed. Not much sense to put it on there because otherwise you could not see it. But it starts there. It helps you get more secure. It helps you, well, not get you more secure, but make you think about it. Let's see if I can... Do I have it open anywhere? No, not yet. I did have the demo for this one to show you. No, not yet. And... Oh, no, that's not what I wanted. Oh, here I know. I didn't do some restrictions. So, yeah. The module promotes this book, the Dupal 8 SEO. I have not read it because I've ordered it to include it in this presentation but it hasn't arrived yet. So it gives a lot of text and then well, if this install enables a checkers module. Also, some other modules to think about. I haven't tried them all. OK, try this one. It basically helps you get through everything. Enable clean everywhere else. Enable the redirect. Enable path outer where they mention those. Enable metadata. Enable the alternate language module. For certain changes, enable sitemap. Set up Chrome to refresh your site. Also very important. So, if you want to use verify by Bing, then yeah. Create a Microsoft account, sorry. The heating Microsoft, you know. It's still something you can do. Analytics. Enable Google Analytics. Make sure you have a Google Analytics. Optimising the content and that's... Well, I... Let's not turn on online. Because the thing doesn't... is not compatible with Google 8.4. I think the last time I used it was in 8.2. And I tried it to do a demo here while it didn't work. So, yeah, that should be like I said, use the deaf version on the beta 2. That's what my rival was. I used the beta 2 version. So, it's just making sure that if you are forgetting something, it's there. Don't put this thing all the way to the production page. I'd use it during your development. Another one that is also on my presentation, but also here. So, it's install enable on the Yoast search engine optimization module. It's currently called something different. I'm going to switch up it first. The real-time search engine optimization for people. What that does is if you are creating a page, it will look for how dense is your keyword usage. Do you use it enough? Is your text good? Is your image good? By the way, if you are using images, please do not use them in the Winzy Bake editor. They are shown separately. What we do most of the time until the kind really pushes for it, is just use a paragraph module and just say, okay, paragraph, text paragraph, image paragraph video for all the different content types. And then we can show them differently because it is better for Google. So, that's a little bit an overview on how you can make your website better for Google to find or Bing or whatever you are using. Are there any questions? I was just wondering about canonical links. I've never quite understood them at all. The duplicate content is the canonical link. Basically saying, well, this page is original, this page. It could be on a completely different domain. So, if you're copying somebody such content, it's quite nice to say it's a canonical to that person. So, he gets the ranking, okay? But it's fair to do so. Or if you are writing a blog and you're writing your own blog and it's used on your company's page as well, you can refer to yourself or the other way around which you prefer. Yes? The content is using a meta tag rally from this page next previous next because I was working in agency when they said they wanted every page view page this content. Well, if the content is related to each other, then you are using it. If it's not, I don't I rarely use it. I had one site that had a continuous story placed over multiple pages because people are used to scrolling but my thumb gets lazy. So, at some point it's just okay it makes an end stop there and go next there. It makes sense to apply those meta tags because it's a full story. But if they are not related I probably wouldn't use it. It's confusing. You mentioned 4 and 4 eras. Yeah. Have you ever used the web server to catch 4 and 4 eras rather than Drupal? No, since I used Drupal almost every time I used Drupal. There were some projects but I didn't apply it on Call of Steed there. Sometimes it's faster because it's and Drupal does nothing. But it doesn't give any information except these pages in there. If you use, for example, the search for 4 and 4 it says pages in there but maybe you were looking for this which is nicer. Any more questions? On using AMP particularly I see it. People push it a lot but I wasn't sure how much work was involved in setting it up against what benefit it's going to give me. I personally haven't used it yet. I know it's being pushed and I understand that it will benefit and how much it will benefit I don't know. In the same site you have a mobile person. What's your definition of a mobile person? I prefer same page same content but shown differently. Maybe excluding something for example if you have a big slide at the top you're going to have a fold which people are killing your scrolling but I don't like it personally. So I remove it so I show menu bar logo from the website title and then big thing is missing but all is in the same theme just use media queries to adjust. You can also use a second domain if you want which is not my preferred way to do it but then you can separate your content between domains and say this page isn't available at all for mobile. On multi-domain websites is there a difference between trying to optimize two separate domains two domains hosted from the same group? We're sharing content. You get the canonical issues and we have found it really hard for one project to really apply this perfectly because they wanted English on every single domain and they refused to enter a canonical because they said I'm not referring to the other company even though they're all sister companies they say I'm not going to use it now. When you explain it's not good for you and most of the time we just say what is the main domain? What is the domain you are focusing on? For example this site has a complete .eu account for all European it's only English so we said well that should be the main everything goes through there and if they want to see it in another language they can go to the other ones but sometimes they just turn off English but they forget that well we are an Italian translated variable a page from the European version which can be working both sides if you are referring on the European version to the Italian then both rankings will go up but somehow this find isn't at the start Any more questions? Yes There was a question regarding canonical URLs if you can further explain what your canonical URLs is and how is it different from the normal because in metadata modules there is also some cycle for the canonical URL and what should it be for a normal website how is it different from the normal URL? Well the most the normal URL is the URL that you use everywhere in your menus, in your discussions, in your sharing in social media canonical is well, in Google you already have a canonical if you are using aliases because in fact it is canonical for all the other stuff you just don't want them to use that because it's ugly and it's not SEO friendly so that's one big difference also you can refer to other sites with canonical saying well this is basically the original so that's how you can use a canonical there and that's the biggest difference Any more questions? Thank you very much The second question R-E-N S-V-N-T Thank you Yeah, so I'll get started and be on YouTube and you come as called Yoda That's Yoda Yoda was speaking with me and he was speaking with me in Dutch Let's make a tune Can I just ask one other thing? I was just wondering you've got the same size but you have like two just two different domains for the same size so I've got a Google message where if you're pointing two domains to the same size then they won't be down Do we have canonicalish a little bit where this is the main we have the same content here this is the content that needs to be R-E-N So you could set up a canonical you could say this is R-E-N-T R-E-N-T Thank you very much, very helpful