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Chip Perry CEO of AutoTrader.com "2 Different Types of Social Media"

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Published on Jan 8, 2010

2 Different Types of Social Media

Chip Perry, CEO of AutoTrader.com, discusses different types of social media, and the opportunities and pitfalls they present for dealers.

Different Social Media, Different Strategies

Dealer rating sites are one type of social media, while Facebook and Twitter are another. You need to master both types.

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