 What is up everybody welcome back to the channel you guys in today's video I'm gonna simply be on a strategy call with one of my what are my clients that I brought aboard probably almost three years ago. Starting them off at if you've been following me for a while on my channel I talk about how I start off social media clients right. Step one, customize in their links they're getting their getting their social media platforms optimized. That's what I call step one and then step two is running a like add, because God knows every single one of you that have a Facebook business page have 200 likes. So normally that's the first ad that I'll run for a client is the like ad, and then help him, you know, optimize their social social media links. So this is a client of mine that I helped with that a few years ago now. In California then moved to Texas recently and now is is is retaking her her real estate exam to get licensed in the state of Texas because the licenses are per state. So now she's reaching back out and saying David, I got this listing I got I got more more more more listings on the way. How do we start running these Facebook ads to capture leads. So what I'm going to do is I'm going to kind of just educate her and just kind of show her a few things about custom audiences custom conversions how important the pixel is how important landing pages are. I'm going to kind of go over all that which which she does know because we talked about that I normally talk about that on our first call, right I'm planning the seed on the very first call I'm letting my client know hey this is what we're going to do first. So what's next, here's all the stuff that's required that that that has to come next right pixel landing page custom audiences conversion ads, right so that's kind of. She kind of knows knows that but it's been a little it's been a while it's been it's been it's been at least a couple years since I spoke to her. I want to get her on the line right here and just kind of see what she's working with. See what what her goals are and and really see if I can if I can help her proceed with really educating her on Facebook advertising for her real estate business. Okay, so give me one second I will bring out bring on Heather out of Texas crush net about to get her license and I'm so proud of her. So give me one second you guys I'll be right back. Hi Heather. Hey hey hey. Hello, how are you. What's up Heather I am good how are you. Good good thank you. Good good good out there in Texas huh. How's it going. It's been really good so far just been doing the mom thing and summer. Right, do your summer house to suck though right doesn't Texas isn't that weather pretty bad. Like when it comes to summer or or even winter right it gets hot and then winter it gets freaking cold. Well it's it's humid and I guess the thing about Texas weather is you never know what you're going to get so it's a surprise all the time. Oh my gosh. One day raining the other day but it's okay we need the rain so. But your cost of living had to have to have dropped right. Yeah, we purchased a house about the same amount that we had in mantica. It's about 1000 square foot more it's less less backyard space but you know it's a great community it's an HOA community but we really enjoy it and all the neighbors are nice so that's something I really haven't been used to. What part of Texas where you at. I'm in Wiley Texas which is right about closer to Dallas. You left at such a amazing time like you left before all the BS, you know started in Cali my wife and I we want out so bad. Like I have a 13 year old here from my previous wife, and I'm with him 5050 so I have to stay for him like at least another five years until he hits 18 and then and then out. But if it wasn't for that my wife and I we have two little babies now but we would have left like we would have left we would have we would have went to Texas we would have went to maybe Florida, but. My school last year, both in person so what's that both of my kids were in person school. No way, no way. Yeah, it was crazy but you know it's Texas is so much more of a freer state I don't know if it's because it's more red than blue. Yeah, yeah, it's definitely the laws there oh my gosh. Yeah, that's good for you guys man good for you guys because we. I mean, it's like kids started back to school this week, and they're wearing mask. They're optional this year for the kids here. Yeah. Oh man if it's optional I'm sure everyone's taking it off but probably over here. Yeah I mean yeah it's just crazy. So what are you up to what's up with business what do you what do you got going on. Um, I still I renew my license for California so I'm active in California through 2025 until I renew again, so I do currently have them, I just helped a buyer close on a house in Modesto and I have a listing and antique that's open. And my, my ultimate goal from before I even left was to get my Texas license as well. That way I can have both Texas and California, but it's been taking me a lot longer just with life and kids and everything. I'm, I'm in my fourth course right now out of six for Texas. So as soon as I get that I'm had you, you know, on my mind to hire you and to help me get, you know, broadcast it out here, even though I do know, you know people here but you know I just need that, you know, broader. Yeah. And it's really just creating that omnipresence that's what that's what this is really all about like a lot of, a lot of people try to run whether it's an agent or any other type of, you know, small business owner. A lot of type of a lot of a lot of times people will run one, two, maybe three ads. But when you really really when you really understand this stuff. It's creating a machine. Like it's running ads constantly and retargeting those who are actually engaging running retargeting ads in the future to people who watch previous videos, or maybe people who have clicked on certain web pages, and you're retargeting. So when you're retargeting and constantly re showing yourself, it creates this omnipresence. It makes you stand out like it's crazy like it's really, really stupid effective crazy like it makes you look like the queen of real estate because you're everywhere everywhere so whenever someone pulls up their Instagram they see you in the newsfeed. Whenever they pull up your their Facebook they see you in the newsfeed, like you create this this branding effect that's unlike anything else, like you can't do it offline any any other way. I've definitely declined, you know, on my online presence but right now my main focus is it takes one second to get it back. Like, don't even worry it takes literally one one second, like and that's why 100% of me, just my my my just my my my professional opinion. It's all about ads, it's not about anything else like it's not about anything else if we're if we're farming a local area. Social media posting none of that stuff it's not about any of that stuff. It's all about running a Facebook ad to my local area. So you can you can run an ad and be seen by the entire community by tonight. It's all about how crazy effective, you know, it adverse organic. And that's why I was, you know, curious about my ad because my listing went live last Friday. Share your screen let's look at it real quick go to your business page is on is it on the business page. See if you can click that green button below in the zoom window here. Does that work. Yeah, perfect so you can close out this one this window doesn't need to be open. Yeah, this this post attendee zoom you could just X out of the tab, and then just go to Facebook. Because that's you know I've noticed that it's been getting a lot of clips and I actually yesterday did a like a little slideshow and promoted it as well. It's, I'm not getting any calls and so I mean this is one of my higher Christ ones that 790,000. So, where do I go. Okay, so you can you can you can just click on page at the top left. And then it'll bring us to the home page. So right here. So, actually, and view it in visitor view right here you're viewing it in admin view. So when you click your little your little profile picture to the right of the blue promote button, click on that and then hit the next one down Heather yeah go to the next one Heather. Yeah that one. And then this allows you to just view it like a visitor would, and that, you know, deletes all this other stuff at the top. So you're seeing it how I would see it. Okay, right so now. So is it is it that one right there. Yeah, how do I go to my work, my ads or whatever. You can open up a new tab. Yeah, hopefully you're running out of out of your ads manager, and then go back to Facebook. Yeah, and then you could just click on, you can just click on to the left you'll see either ads manager or you'll see business manager click on see more right below watch to the left. Actually no go back. It's, it's that see more. So if you click on the home at the top, the little house icon at the top in the middle of the page, the very top, just go back to your home. Yeah that one. So to the left, you'll see see more. So to the left, click on see more. And we should see either ads manager. Yeah, there's as manager. So click on ads manager. Are you running it from here or did you just boost a post. I did it from my Facebook page. Okay, yeah, so it's kind of that's kind of like boosting a post I'm going to show you how it needs to be ran like, and all we should see it right here so five. Yeah, so five link clicks. Okay, so here's what I want you to really, and I'm going to teach you what to do in the in on this call like I'm going to just simply point out what what should be done and what needs to be done. So now right here where there's there's these three tabs right three levels to an ad you have campaign, you have ad sets which is that middle tab, and then you have ads to the very right. So here we're in campaigns. This is where you choose the objective, and then also choose the special ad category which is housing in your case. So right below the title, your post check out this new listing click on edit. Let me see what objective you're in so right below the title, yeah, check out this new listing, the title of the of the ad of the of the campaign. Yeah, X out of this one and just go right where the yeah right there you see edit right below so click on edit. Okay, so this this just kind of shows where or what you're you're running so housing perfect and then traffic. Okay, cool. So you're running a traffic campaign traffic. So let's X out of this. Now that I know you're running traffic. And then you're and then you have that CBO on which which it should be. It should be it should be off the the no not that one not that one. Let me just uncheck the box to the left. Let me just kind of explain these different objectives click the green button create. So as you click on create in these objectives come up, you went with traffic traffic is is is for traffic, like exactly what it says here is exactly what it's for. So traffic is going to get you clicks. So that five click it will increase, like because that's the whole objective of the ad is traffic to get people to click. But that's all your, that's all you're asking for. You're asking for traffic, you're asking for people to see the ad, click on it. That's what I'm asking for. The second ad there's been 835 clicks. Yep. And is that traffic as well. I'm not sure. Let's let's let's look at that one real quick. So just check the box to the left or click on edit. Yeah, you can click on edit from there. This is traffic. Okay, cool. So, Excel in the in the right at the top Excel. So, with this one, you're spending it's it's all about the budget first of all it's all about the 100 versus the 25. That's the biggest difference. But what I'm saying click on the green button again. So what I'm saying is that traffic is for those that have that for sure have some type of landing page. And that and that landing page is really, really, really designed to convert. Because the moment a person clicks you're running traffic. The moment someone clicks, and they land on that page, that page better be so enticing where that person just wants to enter their name and email. And this thing I would for sure think it is right everyone's looking to buy and everyone's having a hard time with bidding right. So in this case I would think for sure that page and we'll look at the page, but I would I would think for sure people would would would want to engage and maybe even proceed and enter their name and email or whatever. But at the same time that's not that type of ad that's my point traffic is not the lead ad, you're looking for leads. It's not traffic. Okay. So anyone looking for leads, it would be, it would be lead generation. If you don't have a landing page, that's out of this part. Yeah, go right here. Stay right here. Stay right here. Right here. If a person doesn't have no go back and pull hit the green button. Stay right there on the objectives real quick. If a person doesn't have a landing page. You can go with lead generation and just use use Facebook's form right. But if you do have a landing page, you need to be going with conversions that would give you your leads. Okay, so in this case, all you're doing is you're choosing the wrong objective which which which it's not traffic. It's not traffic so go back to your, your, your post on your business page. Click on this one or no click on the actual go to your Facebook page, the other tab at the top, and then click on the. Yeah, that one. Click on the actual ad so click on call now where does that take you make a call from FaceTime. Okay, so you're just you're just making them. Okay, so your fourth year, you're directing them straight to call from from FaceTime. Okay, so if that's the strategy, then what you what you could have done, or what you should have done what you should have done is in the actual ad watch go back go go to the ad manager let's let's let's go into the ad. So in the ad, it gives you or add, or I should say in the ad set level again there's three tabs campaigns, ad sets ads. Check the box, I'm sorry here. Sorry, I'm on the live. Okay. Check the box and then click on the middle tab ad sets in the ad set level and then let's edit this one so under the title click on edit. In the ad set level, you can choose to only run the ad to people on mobile and people that have an iPhone. So if that was your strategy was it. If that was your strategy to get them to click and call now. Is that only for FaceTimers. What if I don't have an iPhone. I don't know for, I don't know why it set up for just FaceTime. I have got you got you okay okay because that would have been misleading if I clicked and then I have an Android and I can't FaceTime you. Right, right. So, so if it is a FaceTime feature, then then you, you could just go and target watch scroll down. If you scroll down you go to you go to edit placements. It's scrolled down. Yeah, see so right here you did edit placement, but then also select all placements that. Okay, so it's not that one. You went all devices so right there at the top above platforms up a little higher. Right there all devices. So if you hover over that you edit, you can choose to only run that add to mobile. Yeah, hit the drop down. So you can go just mobile. Right if it was if it's some type of FaceTime feature which I don't know if it is but it said FaceTime. I don't know. I was just trying to get them to call me and for more information or to set up an appointment for. Yeah, yeah for sure. For sure. So, if anything yes scroll down let's look at the, let's look at the targeting so we went. Edit placement you went. Yeah, you edited the different placements and then scroll down. Let's look at the actual. So you got cost control. Okay, so you're optimizing for link clicks. Okay, so go up. And what about the targeting so you're targeting. It should be above this part above all the check marks. Yeah, so you went manual placement and then languages up you went 18 to 65 which you cannot change. Yeah, right here. Go down a little bit. So the locations and then the detailed targeting. So you went with all of those different keywords. And then. Okay, so if anything, it's just it's it's the and then so now let's look at the third tab. So right there, right there above the word above 18, the age 18 to the left, you have these three, those three dots click on that third what that third row down. So it's right next to the yeah right there click on that one. This is the third tab. So this brings us to the actual add. And, and let me see this link. This call now feature. So, click. Yeah, get rid of the, the quick. Yeah, get rid of that part the quickly duplicate duplicate copy delete get rid of click out of that part. I'm trying to click to get it out but it won't. It's kind of stuck. Yeah. So can we scroll down and see that learn more button or the site or the call now button. So you went call now and there's there's the phone number. Okay, gotcha. Okay, perfect. So then that's a video. Or you said a slide slide slide deck. Yeah, that one was just a slide show that one was just my little, my little one my biggest one was the $100 one then. Yeah. So are those two different ads or that's one ad to different ads to different listings. So let me go back over here to do I go to account. Let me go back. Hold on. I did two separate ads. One was a video ad for call more and the other one was just listed here. Here's what I would do, Heather, here's what I would do. Since there's no landing page, because that's the ideal objective conversions to capture lead that's that's the most ideal objective that you want to go with when a person has a landing page. Since you don't have a landing page. What I would do is I wouldn't do call now I wouldn't do call now I would do engagement. And I would get the engagement going on that post. So people will start commenting people will start liking people will start sharing. And yeah you'll have to micromanage that because as a person comments you want to be able to reply. And I would, I would, I would think that would be more effective than than this call now feature. Because people, people, people that that are super super ready, of course, they're looking right you got the you got that piece of the market as well. Those those fires that are freaking hungry that been putting in freaking offers and everything's getting rejected and those are hungry people that will actually click and call now. That's obviously looking for. But then there's a handful of people also that that may just have some questions. That's an engagement. I've only had one person call and he went to go through the property I had open houses over the weekend. And I'm just thinking because it was the first weekend like nobody showed up. And so, I'm just trying to get people to notice my, my listing for, you know, I would run engagement, I would run engagement. I get people commenting I'd get people sharing that post. How do I, how do I do that? Let's turn off these, let's X out and let's let's shut these off. I don't want you to spend no more money on these ones. So yeah, do one at a time. So click that blue, and then she and then click on the middle tab, add sets for one campaign and shade that one to blue. So click on the middle tab. No, no, no, no, no, no, click on the middle tab, add sets for one campaign. It's all about these tabs and then shade that one to gray and then click on the third tab and shade that one to gray. That's how you properly turn off an ad. You do one, one tab at a time. Okay. Okay, and then you and then you, you, you X out that one selected one selected one selected start from the right hand, the right side and go to the left. Yeah, do the middle one uncheck that one one selected. And then the first tab campaigns uncheck this one. Perfect. And then now do the same with that just listed. Well, we'll be able to run that same post, but we're going to just do engagement, not traffic. So let's get, let's get the let's get that that area, commenting, let's get them engaged, let's get them sharing it. Let's let's get that that post to go viral with a ton of likes and comments. And what you'll want to do is you'll want to just, you know, reply back. And in that, that reply will lead to a super interested person and that conversation would lead to the DM, where you're asking for their phone number. Okay. Right. So, so that's what I would do for sure with with this with when there's no when there's no landing page engagement and when it's a listing when it's a listing engagement for sure. So let's click on the green one I'll walk you through this click on the green one. And go to your Facebook page real quick. We're going to use that one at the top right. So I wonder use I guess the one I had the most money on to get the most. Yeah, yeah, that'd be a good one. Let's which one was that was it this one was the one that was right. It should be right here just listed. Go ahead and click on the video you'll see the metrics or the engagement if you click on the video. Open it up click on it again. Yeah, there we go. So this had yeah 167 views. 413. So was it so this was 23 hours ago was this the $100. No, that was the $25 one. Okay, so do you want let's so this let's run the other one then. Okay, perfect. So the other one was or is the one below send message. Okay, so that that that takes someone straight to click on the actual is it just an image. Yeah. Okay, you know what let me see because I thought I had another one that was the actual in the last listing for them. And up to the prospector it wasn't just maybe it was a send message but with this one I think where it takes me to my prospector it takes you straight to the prospector page to show additional photos and features. Yeah, see so you don't want to take them here. And then there's there's there's two main reasons two main reasons why you don't want to take them there. Number one, there's no Facebook pick actually there's a few reasons. Number one, there's no Facebook pixel tracking that visit. Number two, there's no custom audience setup. So a custom audience are those who actually visited. So you click on my ad, you go to my page, you visited. Not only is my Facebook pixel tracking that, but I'm tracking it by the audience. So anyone who landed on that page is now in a quote unquote custom audience, and I can take that audience and show them another ad. Okay, so if that page which that page is not pick fold and it's for sure not set up as a custom audience. Don't run it don't run it to that page. So keep the engagement on Facebook keep it on that post. If you're not taking them anywhere else. Let's let's just run engagement. Let's take the green one. And then just go just go engagement. So engagement and then you're going to scroll down and you're going to lead generation lead generation would would would would allow that pop up form to come up. Like you would use you would now use Facebook's lead form to capture that lead. I would I would I would go engagement I would run it for a few days yeah I would I would for sure run it for a few days, because the cost would be would be, you'd be able to take, depend on what your budget is. Majority of that would go to actual engagement versus versus spending way more just to get a handful of leads and those like probably won't even have the right information because lead generation would lead generation when you click on it there's information pre populated information. And a lot of times that information is wrong, right that lead will end up clicking and entering wrong information and Heather gets a bogus lead. Okay, that's why a lot of people don't run lead generation. It just not the information is not as accurate the lead and the person ends up putting the wrong information. Okay. So, I would run engagement on this on this listing, because to tell you the truth I'm surprised that it's been sitting this long how long has it been on the market. Okay, so that's not to, or actually is that, but it's kind of getting to my point where I'm like, hmm. We're an engagement run engagement because I'm, I'm willing to bet that what's today Tuesday I'm willing to bet by the end of the week that damn property is going to be under contract. Well that's what I'm hoping that that's the whole goal. I'm willing to bet so I wouldn't go lead generation or even conversions to go through all that and set up a custom conversion. There's, there's many more steps that are needed for all these other objectives just go engagement, just go engagement, keep and look for that next buyer on that on that post. Yes. So now that brings us in where we got to choose housing as a special ad category. And then what you did also is you went on those other ones. You went campaign budget budget optimization you turn it on, you're going to you're going to leave it off. So go ahead and hit that dropdown go housing, and then, and then scroll down and this CBO is what we call it campaign budget optimization keep going. Leave that one off on the other ones you had it on. Oh, okay you had it on. So leave that one off. Now score the very top super super important to title your, your tabs. This is tab one. This is our campaign. So what I normally do is I'll title it that add whatever add that is slideshow whatever listing I'll put the listing maybe the property address and then in parentheses, I'll put the actual objective, which is engagement. So maybe the address and then engagement. Yeah, yeah, yeah, put the address. And then in parentheses put engagement, and then and then maybe put if it's an image or or a video that would help you as well right here you just want it to be short and very descriptive so when you look at your dashboard you know exactly what add that is. You know and you did a great you did a great job on titling the other ones. So this is this is this is the same. I wouldn't want a single image I just I would want you know a few photos I don't know how much how many to do but I would probably prefer a few photos or yeah for sure. Probably do the slide show if that's better. I have that set up I can do that too. Yeah we could do that too so whatever it may be that word goes right there. So if it slideshow if it's video if it's multiple images whatever that word goes there. I'm just going to help you in the future. Perfect. Okay cool so now next, that's step one that's the campaign level. That's it, we went housing we went we went CBO off we titled our thing we went engagement that step one click on next the blue one. And then now we go to the ad set level where we're choosing the budget and and what I do too on the budget is all go lifetime, not daily, I just go lifetime and it's the same dollar amount. So whatever you plan on spending daily just just multiply it by whatever and it's the same amount. So if we're going to spend $100 total. And then maybe just set the calendar date for maybe 10 days, or even seven days, you know, I would go 10 days go 10 days so, and I would always start it if, if we're if we're setting up an ad in the morning. Normally, I'll give Facebook 24 hours to to approve that ad. But in this case what I would do is I would say is today the 27th. Yeah. Okay, I would go today the truth I would I would start it tomorrow morning. I would go July 28, 6am. So July 28, 6am, and then just take it out 10 days and do the same 6am and end time. So July 28. That would take you to that would take you to the six to August six. So, yeah, and then do and then do 6am. Perfect. So I always start the ad the next day at 6am, no matter what time of the day it is right now so perfect so lifetime. There's your 10 so again it would have been $10 a day. Same thing right same budget just lifetime lifetime it just gives Facebook the flexibility to spend it however the hell they want. Some days there's a ton of traffic on Facebook some days there's not. But and on those days that there's not as much traffic on Facebook. If you're going daily you're still forcing them to spend it because they have to spend it according to your freaking setup daily right so I just let them spend it. You know lifetime just there's a calendar spend it however the hell you want Facebook. So now scroll down. And what we're going to do is we're going to go locations go ahead and change that location United States. And then age, gender that stays the same we cannot change that. And then what I would you can leave the check mark it's not it's not the check marks nothing just X that out and then type in. I would just type in. Yeah, except the United States to the right. And then what I would do is I would type in go people. I would type in from all over the place. So I would, I wouldn't normally we would go people living in this location but no, in this case today's market. It's people living to reach bay area to. Yeah, exactly. So people living in or recently in this location. That would kind of be the best, the best one. People living in or recently that top one that first one that you have. Okay. Yeah, so that one's that one's fine. And then what I would do is locations is. Yeah, you could target you could target you could target the bay if you wanted to you could target them and target this local area. What I'm wanting to do. Yeah, do that then type in. And here's what I would do though, because it because the minimum is a 15 mile radius minimum, right, I would type in the address. So an address of the actual listing, the address of the actual listing, and then an address in the bay. Okay, I just kind of lost my train of thought real quick on the address of 2189. Okay. 2189. So now we're going out 15 miles from that address. I always want to see the drop down as well. That's what's super important as you're typing it in. Always look for that drop down. Is it. It's not coming up. Do I just click on something. No. Um, maybe, maybe, maybe go on and put the zip code. So CA dash or space and then let's see try putting in the zip code and see if it. Bam, there it is. See how you got it. You got to go got to kind of go a little further. And then sometimes as you type in the whole damn thing. If it still doesn't populate, then hit backspace. Hit backspace one, two, three times and then and then you'll see the drop down. Always go with the drop down. And then if I were to reach everybody like I'm going to hit like Fremont, San Jose. Type it in. Type it in. You can either type in the city or you can type in an actual address. So if you got to go on and hit and type in the zip code. I don't know what the zip code is for Fremont. There we go. Actually the top one Fremont California United States. Okay, there we go. You can go off of that one. Perfect. And I mean I can just, you know, I obviously I'm not sure about these people, you know, I want to try these people. Okay, then take that 15 up the radius, the 15 miles, take that. Yeah, take that to 25. Take it to 30. You can go to 50. See if it takes you. See if it takes you east. Well, that's a good one. And then I don't want to do this one at least, you know, 50 miles. So if that's the case, you could just delete one of them, you could probably just delete San Jose because that Fremont's going to cover everything. And I can I adjust. I can move these the bubbles like if I wanted to do like a little bit of let me put Sacramento. You can drop a pin. You could drop a pin. So click on drop pin. Or you could type it in whatever but that drop a pin drop pin the bottom right of the map. Yeah, click on that. And then click wherever you want. I'm doing everything, you know, just to see what it is. Mm hmm radius. And you have and there's overlap right there right there's overlap but but at the same time I mean it is what it is but sometimes you want to you want to be able to to make and all of them are at 50. So there's going to be there's there's going to be overlap with which is which is not a bad bad thing. But if you could have just went with one and it covered everything, then that would have been more ideal. So just FYI for the future in the future right so if you if you end up doing this again in the future, then try to maybe just get one and take that out 50 miles and see if that covers everything. Okay, which which in this case, I think we're going to need. I think we're going to maybe the the the Modesto one what is that are they. I think if you took that one to 50 with that go left to San Jose. I mean almost but not quite, if that makes sense. So I guess so we still we still kind of need them. That's fine. That's fine. Well, can I just I'm going to delete this one and then draw the pin I guess maybe maybe that'll try that. Okay, so what was that one that was. Okay, take this one off and then drop him and get like right here. Damn, that's better. That's much better. Should I make this. Yeah, you can, you can. Yeah, and I'll take it up to Frisco. We'll take it into into. East, but it'll all it should also take it north. If you, if you, yeah, if you extend the miles. 15 miles. Right there. Yeah. That's it. That's a huge area. Heather, I would, I would stay with that. I would, I would stay with that. Should I put San Francisco or not really type it in. Yeah, type it in. Yeah, you could and just go 15 miles that that might that might work. Perfect. Perfect. Perfect. Really cool. Oh, yeah, that's that's see how that's much better. See the San Jose one doesn't overlap too much of the big circle, which I don't know which one that is, but the big where the property location is that one was mantic at California one. Gotcha. Yeah, see that's perfect. That's perfect. Okay, cool. So in the future in the future, you may want to want to want to stay with this type of targeting, right because you're licensed in both states right and you do you do you're doing business again you're going to be crushing it in both in both states. So if anything, let's save this audience. So scroll down. You'll see gender. You have, you have automatic placements you have actually go back up real quick. Where did it go. Well, and we're not going to we're not going to go detail targeting you had all those keywords on the last one. We're not going to do any keywords on this one. We're not going to do any keywords we want everyone in their mother to see this property because in housing you can no longer change age. So it's like shit like, let just let everyone especially for the amount of money like what else can we put 100 bucks like come on like really when it you know offline online marketing whatever 100 bucks it's like damn let let everyone see my damn post. Right. Yeah. So that's how I look at it when it comes to like local business smaller business and no because I was like okay maybe it'll hit people who are looking for home so if I just leave it with nothing it should it'll give me it's going to hit everyone yes going to hit everyone. You only narrow it down with keywords when you're when you're marketing a product nationwide. So if you're marketing nationwide and there's freaking 300 plus million people in this country alone. I have to narrow it narrow down the words because I don't want everyone everyone. I have to narrow it down. But if I'm just like marketing to a local area specific area in this case. It's it's it's multiple little areas. I don't put any keywords. Okay just leave it leave it open but normally click on show more options right there below languages. And maybe even narrow down the languages as well maybe go to English all if anything it's up to you but normally I do I'll click on languages and I'll go English all. I was looking for the saved audience little button. I think it's I think it's above but type in English and then go with the drop down English all and just scroll scroll up real quick normally there's a save audience. I think it was. Oh, I think it might be up go up a little bit up up up up up up. It's always freakin changing shit. But normally there's normally we're allowed to save this audience that we just created, but that's fine. Well we'll be able to come back to it and know what we'll always have this add to to go back and reference. So that's fine. Scroll down. So we got budget where we're good there we got the targeting we're good there. Scroll down scroll down. And then we're going to leave it on. I would leave it on automatic placement leave it on automatic placement let Facebook place that ad everywhere. Let them place it everywhere. Let them just go crazy with it leave it on automatic placement so scroll down and then just click on next that's it. Perfect. So that's that's step two that's your ad set. So now over here, we're going to come and we're going to use existing post, and you can you can choose if that's not the one you can choose any other post. This is the post it's on is that right. Oh use existing posts. Use existing post. Yeah, click on all now button on it did I need to change that. No, that call now button will be there. But it's not a call now add anymore. It's now just engagement. Now, because there's a call now button. That's also part of engagement engagement is to get people to engage. Now, is it going to go to that call on that. Yeah, yeah. You have time right. I wanted to go like just a regular call and prefer not FaceTime but let me um, let me test it. Let me test it on my end. Okay, let me um, I'll go to your post and just click on it. And see what what what it does. Okay, so call now I click on call. Yeah, see that's awesome. It just it gives me up. No, there is no FaceTime it just and I have an iPhone as well so it just I click on call now and then boom your phone number pops up. Right. And I just click on it and I can call you. Okay, really cool. Okay, cool. So the buttons there. Yeah, for sure the button's going to stay there. And that's also a form of engagement is getting people to click getting people to comment getting people to share getting people to freakin hit the button call now that's engagement. So yeah, I wouldn't be surprised if you actually get calls from this as well because that is engagement. So, I need to change this name or something. Yeah, it's always good to title your, your tabs. So this one I normally just put the same one as as I did on number one. So the first one you just put the listing. That's fine. Will people see this name or should I not know that's all internal. Okay. Yeah, they don't see that. Okay, and what did I have a parentheses again. You put engagement but you don't have to do it on this one. This is the third tab. So this is not the objective tab. Just the first tab is the objective tab, and that's why engagement to keep the word is important on that first tab, but not here that's fine. So now scroll down. So that's the Instagram account we're using existing post. And you can always change the post as well. So if this was not the existing post that we wanted to use, click on change post and go find that other post. And then if you scroll down, there's the call now button. So that that's already there. And you cannot change it because we're using an existing post. Right. So, that's it you click on publish. And that ad you'll get an email later on today from Facebook saying that your ad is scheduled or running. Your, your Facebook ad is scheduled or running. That's the title of the email that you'll get from Facebook later on. And when you get that ad you know it approved. So, run with that one. Okay, what's that. I don't know why all these just popped up this on I don't know about these are yeah those are just all previous ones that you never shaded gray, I would I would shade them all great get in the habit of shading ads that are off. Turn them to gray, even though they're off and they're not spending money, even though they're blue, just, you know, just just when it comes to color coordination as you start to look at a ton of these ads. I don't want to just be able to look at it right away and know it's on or off and when you're looking at it when I'm looking at it and it's in its blue, I think it's on. You know, even though it's off. So just kind of get in the habit of shading those turn those off. I don't know about this one if this is this is the one that I was using that says campaign off so I'll turn it on. So the first yeah the top one leave that one on. Okay, this is any click on your middle tab. See if any of those are are blue. These ones. And then leave that first one so the first one already approved. That's the ad set level. That's the budget, the targeting. It already says scheduled. Actually, what was read. We just saw something was read. Okay, so check. Let's check the box of the scheduled one that's the one that we just set up your ads weren't published because they had or okay so. Fine, we'll, we'll turn those off. They're just because they were on previously so check this box to the left the one that's that's in review. Actually, you know what you're on the you're on the third tab click on the first tab campaigns uncheck it and go to campaigns check it from here. So check the box. Yeah, and then click on the middle tab. So it's scheduled here. It's scheduled there. You don't have to check the box and then click on the third to the third tab. Okay, so it's in review here. Okay, perfect. So that's, that's that. So review and publish click on that real quick, the blue button at the top review and publish to let's just clear this out real quick. So this is. Yeah, these were, these are. See if you can see if you could try to publish. Yeah, you have to add sets. I mean this isn't going to affect anything. These are just from previous ads not turned off the right way. So here's the areas before you click the publish so click on try to publish items with errors. See if it allows you to and if not no big deal, but check that box and then click on the green one publish. Yeah, so it's just asking you to update it but no big deal that's not affecting anything. So that's that Heather that's an engagement ad. Ultimately in the future, if it's not a listing or an open house and you're running ads to keep your pipeline full because that's what I coach agents on today is just how to keep your pipeline full with listings and that's when you're running ads every every week, giving away a seller guide, like just giving away information getting people to click and download your free PDF. That's what it's all about. And I'm eventually going to get there. You know with you, as soon as I get my lecture, because I'm, I might go, you know, hit the ground and running as soon as I'm good to go it's just I got to get there so get back to your videos you were crushing it with videos. You're very good you were you're really good with video get back to practicing your videos and just doing simple friendly videos on your cell phone walking around the neighborhood talking around your current property, keeping it simple authentic the real Heather, nothing fancy no green screen not even in indoors, get out and because when you see those type of videos on social media where the background is is the out that's why a lot of people do videos as they're walking on their cell phone. A lot of people would do videos in the car as they're driving, because the background attracts. It gets people to be like okay well shit where's she walking or what is she doing or you know it's the it's that movement that causes people to sit there and watch. Okay, you know so. I'm going to be getting me out 100%. Let's do it. I'm going to where I'm at now is I don't I don't do it for people anymore I simply teach you to do it yourself. So that that's where I'm at with my whole coaching now is I there's a handful of coaching calls where I just teach you how to run these ads from a to z, the right way and normally engagements not even really an ad we normally run. It's it's normally conversions because we're looking to capture consistent leads throughout the month. So I would teach how to run conversion ads. But yeah, get everything situated and then stay in touch. And let me know how this ad goes all all all look at this ad over the next few days as well I want to see I'm curious on how the engagement is on this ad as well so I'll look at I'll be looking at your page here over the next few days. Okay, cool and then do I um, you know, can I like pay you for these services or something. Don't even worry about it this is one this one engagement what I want what I want to do is I want to coach you yeah when you're ready. I want to coach you on how to run all this damn stuff yourself. I 100% and down for that. Yeah, get your license and then and then we'll go from there. Okay, that sounds great. So we're good. We're good. We're good. Let that bad boy run and just stay up with the comments that are going to be coming in because because on that budget, you're going to have you're going to have people comment people will be sharing budget for it normally. Yeah, that's fine. That's for sure. That's yeah 10 bucks a day is really what it is that that's that's good enough to get people engaged, get people in the in these areas that we're targeting, getting them to comment. Hey, nice property. Hey, tell me more. And then also what's really good to just in the future fyi is when you're running engagement is to get people actually know what you don't even have to do it in the text you can just be the first one to comment. So as actually you can do it right now go to the post go to the post real quick on your Facebook on your Facebook page. And then comment below, comment below, and just get people to tag, like, you could you could you could be a reply, or you could be a comment, like comment below the actual post. Yeah, where's that go to it, and just comment, and just put Hey everyone, this property is not going to last tag a friend who you think would love it. Okay, and make that be this one because it had the link clicks. And then there's this one I don't know why there's two but there's the call now but CSS 10 people reach zero engagements. And then there's another one that says 46 engagements 414 people reached five link crew. But that was boosted yesterday so I don't know which one I would comment on. Shit comment on both of them, comment on both of them. And we'll see over the next 24 hours which which one it is. Yeah, yeah, comment and share, comment, comment, comment, comment, and tag a friend who you think would love this property. And then people start tagging their friends. That's an engagement add. You know so normally we would put that in the in the actual text above but but that's fine. It can be right there and people still see it. So tag a friend who you think would love this, this property. Perfect. And then I'll take a look at it over the next few days and see if I can, if I can add any more advice on it and we'll go from there. Okay, that sounds good. I do everything mobile anyways so it's it's a little difficult whenever I'm on my computer but yeah put it on there I'll look to see you know which one is running. It should have. It should tell me once it's approved right. Yes. It'll start tomorrow, whichever one was. Yes, for sure. It will because are they identical. I think so and I'm going to look at my phone because I'm. I should only have one so I'm not really here's what you can do real quick go back to the ads manager. Go back to the as manager here's what we're going to do. Go back to the as manager let me show you how to how to how to view your ads. In real time. Yeah go to the ads manager know the other tab at the top 88% click on that one. Which one, the tab at the top, your publishing 88% the tab that's open. Okay, sorry. No, no worries. And then let's refresh this page real quick ex out of this one selected the campaign tab one selected exit yeah uncheck that and then just refresh the page. Yeah, for some reason I got two of them but I think it was because one of them was, but I don't know which one I need to delete and which one is going to be really quick published tomorrow so we'll see. We'll see right now so check the box on the first one. And then let's click on the third tab ads ads for one campaign. Yeah, click on that one. This is how you view your ad in real time so right below the title, you're going to click on edit. So 2189 sanctuary way click on edit. This will tell us right here. So now, right there in the middle of the page you see nine placements to the right of that. So to the right right above all these images is that drop down that square that dropped to the right right there click on that, and then click on the bottom Facebook desktop newsfeed. Okay, this, this is just going to give us a live, a live view of the ad in real time. So we scroll through our newsfeed we're just seeing what our friends are up to, and then all of a sudden we come across a sponsored ad. So it's, it's this one. It says demo is that right. It won't say that once the ad goes live. Okay, okay. Does that help and see hit the comment. What comment is there click on. Is that the one that you just put. Yeah. Yeah, so does that help at all know which one it is. I put both click on the video click on the actual video. This one's got one like so that I can look at it from there, I guess, click on the actual video as well open up the video. See if you can expand it, like normally when you click on it, it opens it up. Okay, so that's giving you a different view of it. Just that's fine you can just minimize this. So if anything this this could have been the other one with with no. Yeah, this. Yeah so if anything that could have been the one that did not have all the engagement. I wanted to leave the top one that's not that's not because I have one like on that one and this one I have no like on so I'm going to you know what I wouldn't even I wouldn't even trip out I wouldn't even trip on it Heather. Like I wouldn't because let them both get engagement that first one, if it has all those engagement that's fine but this one right here since we're running engage the other one was traffic with this engagement we're going to blow by those other numbers in no time anyways. Okay, I don't even think it matters. Leave them both. We got to get this down. All right, hopefully it was it was the one that's not live because the other one, the one that's on there now if you look on my on my page. It's got the one perfect perfect perfect perfect perfect so that's the right one. Awesome. Cool, Heather. Get this going good and I really appreciate your help and I'm so so welcome working with you later. Yes kick ass get that license and stay in touch. Absolutely. Talk to you soon. Bye bye.