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Behind the Bourbon by Jim Beam®: How to Taste Bourbon

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Published on May 9, 2013

There's no wrong way to drink bourbon, but there is Fred Noe's way, who is the 7th Generation Master Distiller at Jim Beam®. It involves a little something called the "Kentucky Chew." Learn how to "chew" on your bourbon with this technique passed down to Fred from his dad.

Enjoy the whole experience at: www.JimBeam.com/BehindTheBourbon

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