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What if Apple designed ATMs »

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Published on Aug 5, 2010

BBVA, a multinational Spanish banking group, is doing a radically new experiment with a 40 year old technology, the ATM. Today's ATMs are very good automated machines but the human element is sorely missing leading to a dismal everyday experience for users. Instead of ATM, users only know AtM, good automated machines but not very good tellers.

Drawing inspiration from the pioneer's of User Experience, Apple Inc, BBVA has taken it upon themselves to change today's AtMs to ATMs, bringing back the right amout of human element into one of the most used devices in our lives.

This video shows off the ATM concept that BBVA, working with IDEO, have developed after 2 years of engineering.

Full post here » http://www.wythtech.com/what-if-apple...

  • Category

  • Song

  • Artist

    • El Ten Eleven
  • Album

    • El Ten Eleven
  • Licensed to YouTube by

    • TuneCore, [Merlin] SC Distribution (on behalf of Bar/None Records); Audiam (Publishing), ModernWorksPub, LatinAutor, LatinAutor - PeerMusic, Kobalt Music Publishing, AMRA, and 13 Music Rights Societies

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