 All right, so thank you for coming. I'm Alan Glickenhouse. I'm the API business strategist for IBM I have the best job at IBM So what I do is go around to businesses around the world all different industries all different sizes and just chat with them about what They're thinking about doing with APIs How it can help their business share information from one business to another see what's going on to share best practices Tell them what's not working things like that So I speak at API days I've been doing API days for many of them now in many different geographies. I'm also doing individual customer visits And we have some good stuff going on here as well this week, so I'll be speaking tomorrow on Maturity model that I was one of the authors for talking about how we see the API economy maturing from where it has Been through where it is now to where it's going in the future. I'm like only I'm not going to share all my slides I I want you to come to the session tomorrow and see that So I'm going to just share three slides with you that are the backup slides That I have in in the deck As John said so in addition to speaking at conferences and speaking with customers What I do to share the information that I have is right and so I write blogs I write articles for very pre-articles. I record videos I do all kinds of things Like that and so These are resources that I want you to be able to access And so all of these are open to you you can access them And I'll explain the purpose of some of these in a few minutes In addition to myself being here, we're going to have others from IBM that are here We're going to do a workshop with the hands-on lab definitely encourage you all to do that We're going to have a booth Where you can find out more information about what we do in this space I would love to spend more than the few minutes I'm going to spend with you now and the 25 minutes or so I'm going to spend with you tomorrow Talking to you about what else I can help you with what else can I share with you? And so tomorrow's session is going to be about a maturity model And that's two lines out of the things that I'm going to be showing you in the in here So these are the kind of topics that I typically talk about with customers and that I write about the writings come from my talking Right, so it's kind of all related So the top left one is kind of the big one that you need to have that one links to everything else and so I Just wrote one yesterday And that one is this bottom one here creating a digital ecosystem past present and future And so if you get this deck from the conference, I already sent it to them without that link in it So it but if you go to the first link it'll be there because everything is linked from there Okay, the first hundred that I wrote about are in the the second link They're actually about a hundred and twenty five hundred and thirty things right now So when I get to the next hundred I'll pay I'll update to to 200 and I kind of categorize them so The left column here One of the biggest issues I see Is that API's frequently are developers and technical people talking to other developers and technical people And for this to really take off in The way the web has taken off, you know, we don't think of the web as a technical thing anymore, right? It's a business thing and we need to get this API thing to be like that And in order for that to happen, we need to be able to explain to the business people why they should care and Saying API to a business person is like doom, right? You know so you say API and they say go down the hall and talk to the technical people, right? So so you have to kind of put it into their terminology get it into Things that they will care about and so some basic information to explain to a novice to explain to a business person Who says why should I care? You know, that's that's column one, right? And that's that's up there and I'm continuing to add to all these columns So as I see a need to write something new of course with all the focus on digital business digital transformation I'm starting to put things in the context of that and so a lot of what I'm talking about now is how do businesses become a Digital business and the ecosystem thought was one that popped into my head from some for some reason And so I started writing about that as I started traveling around the last week or so and published it Think last night So so so that's the most current one page two business in value So this is all about monetization and ROI and a lot of the other things that business people will care about right? So how do I make money with API's topic? I often present on I think I'm going to be presenting on monetization at one of the upcoming conferences It does not mean charging for API's so let me get that it right out there Because so many people are running around saying I want to charge for my API's I want to make money for my API's making money from my API's is absolutely a great thing And you should definitely focus on that charging for your API's is maybe not the way to be thinking about that And if you want to have a discussion on monetization, I've written a paper on that It's one of the links in here, and I've talked about four Overall models, but there are 28 sub models and in the paper you'll get examples of a company that's doing every one of those models Right, so monetization is a topic that I talked to a lot of businesses about This right column is probably where I spend the most of my time Strategy strategy governance best practices what doesn't work one of my favorites is the seven biggest mistakes companies make on their API initiatives Down to dealing with legal and things like that and so I started to get asked questions about strategy couple of years ago now and I had already written some of these topics like I've talked I think at some of the previous API days conferences about the four business drivers and the seven use case categories and the Methodology that I came up for identifying good API's in these different categories So those were written but then people started to ask me other questions and said well How do I create an API economy strategy? And so I I said well, let me think about that what what goes into a strategy and I started to just list without even looking at anything What would I put in a strategy and then I started to say okay? I covered these items already I need to write something to cover these and I filled out the column So basically this column is kind of my thinking on an API economy strategy from beginning to end and I've also got slides on that as well as You know all these blogs so so there's a lot on that tomorrow I'll be talking about these two lines So so we called it a journey map And this is basically how do you see where you are in your progress, right? So you're doing something and where are you and we've identified Business and technical aspects to this and I'll take you through the the model tomorrow in the presentation The third page gets into architecture technology and our product. I don't write a lot about our product We have a great product And we have technical people that can tell you all about our product but my my role is more just to kind of Introduce the product as a way that it meets the business requirements that we've identified, right? So I go from business requirements down into architecture. I don't get into the features and functions of the product But we will have people here that can so if you want to talk about our product and the things that we do And positioning against other vendors, you know, we can certainly have that kind of a debate, but that's not me The right column here is industry and so we're focusing a lot on finance here You'll see a lot of things on banking and finance and insurance and so on but all the industries I cover All the industries and basically what I've done in here is Come up using the methodology that I have defined for what's a good API I've applied it to every industry and so I just to give you some samples now industries are broad things Right and some people in an industry do some things and some people do others So I don't feel like if you read this blog, you will know everything you need to do know about, you know What you should do for API is in, you know insurance That's not the meaning what this is is the first set of API is you might think about doing in these seven particular use case categories Right, so so it's just a getting started kind of thought to make it real for people on what's out there I also do a lot of discussion with people about industry standards regulatory requirements like Uli was just saying You know, I think that's calming and some cases here like PSD2 and the open banking initiative. There is an interview There it is Q&A with the head of technology at open banking So I interviewed him and just basically recorded his answers And that's a pretty good one to read if you're in the banking industry So that's all I wanted to share with you right now. I didn't want to get into the whole content for tomorrow But I do want to speak to you more than this little bit right now and what I say tomorrow about the maturity model So if any of those topics sound interesting to you, please come up to me tonight tomorrow Wednesday and and have a chat Thanks