 How to sell anything to anybody the best sales tips and tricks hey, do you need to sell? We all need to sell everybody needs to sell you're selling your ideas to your kids you're selling You know your your employees and what they should do you're just always selling, okay? If you're a waiter you got to sell that dinner we all need to sell But how do you do it in this video? I'm going to show you those little secret tips and tricks that make you an incredible salesperson Super fast and we're starting right now Hey, thanks for visiting my channel if you're new here don't forget to subscribe hit the subscribe button down there and Turn on all bell notifications. Okay, turn on notifications so that you will know every single time I do a new video so that you will know any time I go live so we could talk It'd be pretty cool You'd be part of the Fisher family the VIP group that gets notified before anybody else Don't forget to put comments below. Let me know what you think about selling. Have you sold before? Have you seen a good salesperson? What do you think a good salesperson is put those comments below? I would love to hear them. I've also included with this video a course the course is a $97 course, but wait wait wait wait wait wait There's a link below. You can get it absolutely free go ahead and click on it and learn at the end of this video All right, let's jump right into the selling thing. Okay selling is telling and Selling is a story the more you can intertwine a story into your sales Technique whether it's a sales page whether it's a face-to-face meeting whether it's an online phone call Doesn't matter what it is the more you can intertwine a story the better off you're going to be people love stories number one rule is make it about them if you ever have one of those friends where you get into a Conversation with them and no matter what you start a story on they turn it around to them and start talking about them every single time It's the most irritating thing in the world now What I've figured out over the years is if you act interested in somebody genuinely interested, you know Their family their friends what they do for a living and you actually Ask them questions about their lives and what's going on you're going to form this bond This bond is going to be really close because you're actually acting interested in them number two Do your research before talking to your prospect now in this time of social media if you've got an individual Prospect I'm not talking about a full niche of people But if you've got an individual person you can look them up on social media You can look them up on LinkedIn you can look them up on Twitter on Facebook you can find out Do they like boating do they like fishing or the end of the arts, you know Where have they been on vacation and do a little research on them so that when you do talk to them You can say hey, I noticed that you're interested in this or would you be interested in fishing? I like fishing you know is that something that you think is cool already knowing that you saw that on their Facebook page It's really important to get some background on them so you can build more and more rapport and rapport is something that sells and number three Since we're talking about it build rapport first This is the first thing you need to do if you don't build rapport It's going to be really hard for you to get the sale don't Immediately start talking about your product and services start talking about them you could talk about the weather You could talk about what part of town they live in what kind of food They like what kind of restaurants they go to any of these things that are not Politically motivated. Okay, that's a really bad subject to build rapport and guys because you know You never know what direction politics can go but any of these things that have to do with their life You know are they married or they singled or they have kids if they do have kids start asking questions So what schools they go to are they involved in sports show interest in this person if you do this? It's going to help you tremendously. It's really hard For somebody to say no to somebody who they consider a friend It's really easy for them to say no to somebody who's just a salesperson and a stranger So befriend these people and get to know them a little bit prior to going for your clothes Number four defined and qualify your buyer your buyer of your product no matter what the product is Probably will have certain traits. They'll have certain things they like to do They'll have certain you know kinds of cars they drive kind of homes They live in family structures hobbies those type of things get to know those things so you can further build rapport with them in Doing so it's going to be so much easier for you to sell your product number five Contribute first sell second and here's what I mean by that You are there to really serve them. You are there to solve their problems. You are there to get rid of pain So whatever it is that they're trying to achieve Maybe you're maybe you're selling a weight loss program if you're trying to sell a weight loss program I would sit there and talk to them about great foods They can eat that will actually you know lower calories make them feel better give them more energy But they could still eat foods they like okay, so what you want to do is you want to contribute You want to help them out with things before you sell their product now Maybe diet isn't even part of your exercise program or losing weight Maybe maybe your exercise program is entirely different from what they're eating and all that But if you give them some value up front then of course they're going to be very interested in your exercise program I know on this channel right here I do training and I give you information on how to make money online things you can do and I give you this stuff because I know a Portion of you are going to want more training. You're going to pick up one of my courses You're going to buy something from me will the majority of you know But everybody gets some free stuff up front and I think by giving that free stuff up front We do build that rapport and it makes you more likely to want to buy some of my stuff number six Here's a huge one guys huge ask questions and then actually listen, okay too often Sales people will ask questions and they don't really listen. They don't listen to the feedback They don't know what's important to people If you ask questions and actually listen to them and they see that you're actually listening and here's a trick about listening So many people will ask a question the prospect will answer and then they cut them off before the prospects finish talking So what I tell people to do is have a three-second pause. It's a long pause three seconds a long time But ask somebody a question let them respond and then count silently to yourself one two three Three now what's going to happen in that three-second pause is you'll find some of the people weren't finished talking and they just had a little pause and Had you started talking you would have cut them off You'll also find another portion of the people that will say oh my gosh. That's a little uncomfortable He's not saying anything. I need to talk more and when they start to talk more after that pause They're going to be super honest about everything because they're just a little bit nervous And then the third group of people will at the end of that pause go wow This person's actually listening to me They're actually asking questions and they care about what I've got to say and you're gonna end up building more report now If you go through that exercise Congratulations, you are now a better listener and probably a better listener than most people you'll ever meet in your life Next up I want you to be mindful of Psychological cues now psychological cues are things that make your mind go in a particular direction The first ones are anchoring cues anchoring cues are the first things that guide us when we first start talking to somebody So your initial impression on them your initial things that you say are gonna guide the rest of this and it's been said You know there's no chance for a second impression So the first few seconds of what you say can make a huge difference in the direction of the sales The next step is rhyme as reason effect now That sounds kind of silly, but what it means is rhyming statements Actually have a better selling technique than non rhyming statements This has been proven in ads for many many years and they've been used in television commercials and jingles and written things But rhymes tend to make people want to buy a whole lot quicker The next thing that we want to look into is loss aversion What is loss aversion loss aversion is people are very concerned about loss They're very concerned about loss. Okay, so if you're selling life insurance, you know They're gonna be thinking about you know, what's gonna happen to my family and if you bring up all those things What's gonna happen to your family? What losses are they gonna incur if something were to happen to you? That's gonna really anchor in their brain and make them more likely to buy your product The next step is the peak at-end rule and what I mean by that is when you do your sales presentation whether it's a sales letter online whether it's a you know Sales video online or whether you're talking one-on-one with somebody it should have a real upbeat at the end Something really exciting something really fun and something cool and new and different and something that's gonna make a change in that person's life Number eight approach them on their level now What I mean by this is that when you're selling to somebody you don't want to sell above them It's it's ideal if you can sell exactly on their level, you know, they're their level of knowledge their level of expertise Their level of everything you know income home everything But if you go above that if you talk down to them in any way You're gonna really lose a lot of sales if you go a little bit below that you're still okay You're okay Okay, talk to the lowest level of the person that you think you have in front of you now That doesn't mean to talk in a remedial fashion That just means don't try to sound superior when you're selling somebody it's the best way to lose a sale You also on number nine you want to hit emotional aspects. There's a lot of emotional aspects, you know, there's greed There's gain. There's fear. There's altruism But you want to make sure you're hitting in some of those aspects in every sales presentation Whether it's a video sales letter whether it's a sales letter on a page whether it's an email You want to try to hit some of those number ten? Remember you're selling to a person. Okay? Don't try to be a big corporation. Don't try to be a big company people don't buy from companies They buy from individuals. I can't count how many times they say, you know A customer will have bought from a company for 20 years and once their sales rep left They quit buying from that company and they went someplace else So they're really buying from that individual if you remember this and you talk to them on a human level Like you would one of your friends You're gonna do a whole lot better than if you set yourself up on a pedestal and pretend like you're better than them Or you're this big corporation and they need to listen to you I would much rather listen to a friend than some superior person that's telling me what I should do Okay, that turns me off entirely if you incorporate that friendship into your emails into your sales copy into your one-on-one Talking you're gonna do a whole lot better. Okay, so those are the steps. I wanted to cover with you I think they're gonna do you a lot of good. I've used them for many many years They've helped me out a whole lot and they'll help you out, too If you haven't been good at sales before it doesn't mean you won't be good at sales now Or in the future anything any skill can be learned. You're not born with any of these skills It's not part of your personality These are actually planned acts that you do that will improve your sales if you use them I'm telling you use these in your emails use these in your sales page use these on your one-on-one You know conversations with people and you will get good results now if you want some more training I have a course below. It's a $97 course. You can get it absolutely free for a limited time All you have to do is click and learn it's below in the description if you haven't done so already Make sure you subscribe you get hit the big subscribe button right here next to it. There's a bell. You want to hear it? Here it is. There's a bell right here. Yeah, that bell is right next to the subscribe button It won't even appear until you hit the subscribe button Don't go looking for the bell until you subscribe won't be there Uh-uh, but once it's there you got to hit it You got to turn all notifications so that you become part of the Fisher family the VIP group that gets notified every single time I do one of these videos. I really appreciate you listening If you really want to increase your sales online and improve your business check out this video right here You're gonna love it. Thanks for listening and I'll see you in the next video