 I like the mold being broken up, music takes off pretty quickly, you know? That's the tell-tale sign of no artist don't know what they're talking about. When they're like, oh, it's been two months, this shit ain't taking off yet. Like, oh, you knew here. You must have just gotten the race, my god, you know what I'm saying? But, so yeah, so, I don't know like that. I just like hearing artists keep pushing that narrative. Like, hey man, it took me a minute at this shit. It took a while. Yeah, I was pushing the same song for 15 months, you know what I'm saying? It started popping on month 16. Here we are now on month 38. You probably just heard this shit last week. You know what I'm saying? That narrative needs to be out there more. Because how many times have we seen clients or just artists in general sitting on gold, like just to us the next hit and they don't want to push it for like a month, two months. That's it. Something six maybe even when it looks like it has at least another year on it. You know what I'm saying? Man, that shit good, it keep going. Because we tell clients out of time, bro, like if you were to do everything in the marketing space for a single, like you'd be pushing your song for at least like three, six months. You know what I'm saying? Minimum three, six months. Well, not everything. It's like if you, well, that's if you did, I think if you did like everything like once, you know what I'm saying? Just like just ran through everything like a checklist, probably like six months at least. Right, but we know that most of it's gonna be shit. You should keep going. You know what I'm saying? Keep pushing and reprocessing and reconfiguring and things like that. So I was like, bro, like you, to me a song that's working or at least shows times that it could do well, I really feel like the minimum is like nine to 15 months. I agree. I agree. If it has that true promise for real, for real, it doesn't mean you can't drop anything else in that time. But you gotta keep pushing, keep believing. What's that? Don't stop believing that. Hey, bro, keep pushing that thing. And check this out. You just talked about that timeline. Artists start feeling a certain way if they're not blowing up a lot of times after like six months, a year. All right? If you ask any of these record labels or people who've broken many artists before, these are the people, by the way, who got all the tools in the tool shed, supposedly. These people who could just plant somebody and apparently blow them up out of nowhere and smoke in mirrors, all that shit. These people will actually tell you two to three years. Like minimum, that's what their expectations are. So if these people who have all these resources done it all, done it before, have those expectations, it's no way you as a single individual should be looking at six months. Oh man, like I gotta end my career. Like why ain't they feeling me? You know, of course you wanna find progress throughout the way and start to build. But I'm all for managing the expectations and pushing this newer timeline. Cause boy, it would make, it would change the game just for artists to change that mentality alone. Let me take a quick second to say, if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free. But the thing is, we're not gonna let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out, back to the video. Yeah, 100% bro. Like they looked at building that artistry, like building the startup. You know, it's the same thing in business, but what's the stat most small businesses don't make it past year five? Which to me says that if you're a small business at year six and up, you know what I'm saying? You beating the statistics, right? So it's like, I think if artists start to look at it more of like from a numbers aspect, a percentage of how many people actually get to keep going through the marathon pretty much, right? Because that to me is the biggest part of the music game. It's not about how many people in it are great. It's about how many in it are great and survive long enough for people to start realizing that they're good. And for some people that changes, right? There's some artists who get their flowers in two years and some it takes them 10 years. You know what I'm saying? Like that just kind of naturally becomes a part of the game. The marketplace is slower to certain people, but the reality of it is more than likely it's not gonna be a quick thing. The only artist I've ever truly heard of that blew up like in a really short time span was like Trinidad James. Like whenever he came out saying he'd been rapping for like five months or some shit before. That's the shortest I've ever heard. You know what I'm saying? They definitely exist. I mean, you know, even though maybe he was pretty fast because he came into that full system. You know, like year and a half. You know, all that stuff, yeah. Even, I remember once, we had a conversation with one of our clients. I always remember like it was an ad only campaign and his shit was starting to go crazy. And then he was like, man, like, you know, based on the way things are going now, like how long would you say until I get to like, you know, the X number consistently? I remember the exact number. And I remember I was like, oh man, this shit keep going the way it's going. Probably like a year, year and a half. And he was like, damn, year, year and a half. I'm like, bro, that's short, bro. Cause this client was a client that we had, this was like his very first song ever. Yeah, Ground Zero. You know what I'm saying? Ground Zero, man, and it's working out. And I'm like, bro, if we got you from zero to, I think he wanted to get to the point where he's doing like 100K to 300K monthly listeners or gang members. So if we get you to that, within a year and a half time span with nothing but ads, because you remember that client wasn't doing nothing else crazy. So it's been all ads, bro, all advertising. Monthly listeners. Monthly, bro. Like we get you to that in a year, year and a half. That's crazy, bro. That's insane. Like there will be no one out there that wouldn't want to know how you did that as fast as you did it, right? Because like I said, there are anomalies, but everybody that knows anything about building and growing the artist will be like, damn, like a year, you know what I'm saying? A year from zero to 300,000, you know what I'm saying? Like that's crazy. How the fuck you do that? So I think that a lot of times even just artists being stuck behind the perception that music is supposed to be a fast thing, like that is detrimental in itself because like you said, you start making these irrational decisions and you start making these tweaks and changes to things that maybe would have worked if you kept that it for six months. Because it wasn't working about it in the month one, you just kill it, you know what I'm saying? But then it's like, sometimes like, we talk about a lot of marketing stuff that takes even times, sometimes before it even starts working, you know what I'm saying? Like it might take you doing this thing for three months before they even start producing some results. But then once it hits month three and up, that's just gonna be crazy. You know what I'm saying? It's like, it's gonna generate some wild results for you. So that's just what I get out of that. Like the whole like needing to blow up or pop fast as an artist, it's probably the most detrimental mindset artists can have because it's gonna affect everything else you do and make you make bad decisions. You know what I'm saying? Yeah, I mean, look, any kind of creative space like that content online, you all watching in real time, we're probably what, well, we're episode 12, we're 12 episodes in this podcast has been moving, right? At some point, we're four or five months down the road, it's gonna turn the corner and really move. Now it might look like the views have been nice or whatever for somebody looking outside, but the difference of what is gonna be from here to then and how fast things are moving is gonna be crazy. The difference is, we know that, right? Cause we're used to that and we've done it with so many things and so many people, we're not like, yo, how can we not get in 100,000 views on this? How come only 1,000 people are viewing this episode in 2000 and it's like, we already have the expectations in line, which is that, I've heard Gary Vee talk about this actually, cause he says it by himself, something about like being, like he's super patient, but at the same time, with the short term, he's not patient. Or like, I don't know, it's like aggressive patient, something like that, right? It's hyper-patient, something, something. It's hyper-something like hyper-patience. Whatever that is, right? It's like you're patient in the short term, but you do still have to be hyperactive in the middle or midterm. Like you have to be aggressive, you still have to take those actions. But the problem is, when people turn up and say, oh, I'm gonna go 10X in this moment. They feel like that means I'm speeding up the timeline in that way, which doing more should speed up your timeline from a macro standpoint. In general, yes, it should. Doing 10 more, you should blow up faster than doing one level unit of energy. However, still, that 10X is actually still meaning you'll go from what, 12 months to maybe six months. This doesn't mean 10X and I'm gonna blow up in one month. It can happen, right? So, I just, I definitely want to put that out there cause I know one of the hardest parts is to feel like you're going real, real, real hard. And then not seeing that result because you start watching a lot of clothes. You're like, I know I'm doing my shit. Like, it's like lifting weights and all that stuff running around in the gym. And then you keep looking at the, how much you weigh every day. And it's like, nah, it just don't work like that, man. It really doesn't. But with that being said,