 While logic may get people to think, emotion gets them to act, and stories are the best way to make an emotional connection with an audience. We're hardwired for stories. We dream in stories. We know that in our everyday lives we're sucked in when a fellow employee says, the most amazing thing happened on my way to work. It's likely we'll stay around for the story. Stories are powerful. They shape companies, organizations, and cultures. The world's religions have all been shaped by stories, stories of the prophets in the Quran and the Old Testament, stories of the Good Samaritan and the Prodigal Son and the New Testament. Stories have also shaped countries and will continue to do so.