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Published on Oct 6, 2010
Tangle-free hair and high quality tequila aren't the only things Paul Mitchell and Patron Spirits care about. Hollywood-based Maneater Productions' director Steven Lippman demonstrates how the two companies find selflessness inspiring in a new campaign for the web and broadcast, "What Inspires You?", produced direct-to-client. The campaign's :30 broadcast spot features individuals defining themselves both by their work and their chosen charity, while each company's affecting viral delves deeper into the specific organizations.