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IBM Reveals Its "Blue Business Platform" Strategy

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Published on Jun 11, 2008

At IBM's Business Partner Leadership Conference in L.A. (5/1/08), CEO Sam Palmisano revealed IBM's plans for a "cloud" platform and online application marketplace for Small & Medium Businesses - called the "Blue Business Platform" (look out, salesforce.com). Interestingly, Google's Eric Schmidt was with him on stage, and they talked about the increasing connections between the consumer and business markets (and, between the lines, IBM and Google increasing cooperation and competition). See http://blogs.idc.com/ie?p=179 for commentary and analysis.

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