 Hey guys, welcome free back free salon education calm And we are live. Yes. We are live on Facebook. Oh, we're live. I feel like we are On some TV show where they're pointing at every camera. All right, so we're live on Facebook live with American salon magazine I got Jenny Streeby. I got that right. Yep. You got it, right? And she's the confessions of a hairstylist you guys know who she is on Instagram YouTube books You're like the king of all media at this point. Kind of not, but thank you. All right, so talk to me about So we're gonna we're gonna take some questions if you're watching live on Facebook And we will answer a couple of those questions at the end Okay, so I know Pete is watching and paying attention to those questions So we will have those for you at the end. All right, so I want to get started. Let's talk about How long you've been a hairstylist so I can get a judge for that. He just you really just want to know How old I am huh? No That's the first question you do not ask. This is true. This is true. All right, so how long you've been a hairstylist? Oh my gosh, 16 years 16 years. Okay, so and you have been educating for how long? Eight years eight years Okay, and you're based out of where? Scottsdale, Arizona and have you been there your entire career my whole entire career. I'm actually not from there I'm from Walla Walla Washington Okay, small-town girl, but yeah, I've lived in Arizona my whole hairdressing career. Okay, and you have a family Yep, I have a family and you so we're gonna get into that that travel bit that you did Yeah, so talk to me about the beginning of where you decided to what was the first social platform? Because we're gonna talk about social media quite a bit because it's something that you and I are both on quite a bit so you When you got started in social media, what was your first platform that you started working with? It actually was a blog. I launched a blog. Okay, and it was four years ago, and I was just really bored It was when I had my first child, okay And I was not a stay-at-home mom But working about 20 hours inside the salon and I was bored and I wanted to like do fun things with my hair So I decided to do a 30-day hair challenge and did like little tutorials and launched my blog that way Okay, so your 30-day challenge was doing different hairstyles every day every day Okay, and then I would do like a little how to essentially in what products I used and whatnot And then after people were actually really intrigued with what I was doing the numbers kind of got addicting I'm like, oh 10 people saw it today Oh 50 today like and it just became kind of a new passion And I think because I had been an educator for so long and then after I had my daughter I kind of really missed that kind of connecting with audiences and educating so okay It was a newfound love. All right cool So and then so the blog is very visual so you weren't doing video at that point It was just that picture. Were you taking pictures and showing the steps? Yes, okay And I was using my MacBook Pro with the I think what's the photo app the photo booth? I think yeah, it was just like you were shooting on photo booth Yeah, I was waiting till it counted down five four three two one and that's all I did This is what people don't understand like you don't need and you don't need equipment like this like I shot my first YouTube video on an iPad You're using photo booth like you don't need to start with fancy stuff Yeah, okay, so so you're on photo booth. You're taking the pictures you do the 30-day thing Do you think the 30-day thing was the a big jumpstart for you? Like do you think that's because you were doing it every day that helped you along? Absolutely, and I think it just helped me in general like this is really fun Like this is cool people are liking it like people were coming back for more So I definitely think that was the jump-off like people would come back and then with that, you know, it's so funny Matt Is I started like realizing blogging was a thing like I had no idea right like that was like the peak of like the Blogging world fashion bloggers. Yeah, it's four years ago. It would have been yeah Like that was the thing to do yeah, but I contacted like random hair like I can think of latest hairstyles calm and I just was like hey I'm a hair blogger and I do step-by-step tutorials Do you want me to be a contributor for you and I had only been hair blogging for two weeks? Right and did they say yes. Yeah, they said yes. Yeah, because everyone's looking for content Yeah, so let's talk about so you're producing the content you have the blog Then what did you do from there from there? I just felt like different opportunities came about so after working with latest hairstyles calm like a lot of my Tutorials went viral on Pinterest and then it shot it gave me a lot of Followings and views on my blog so after that I was like wait I can do more and then after looking into the whole world of what was happening with social media I was like, oh, I should do a YouTube other people are doing it, too And right and I launched a YouTube Okay, and so when you launched your YouTube Did you did you see a big reaction to what you were doing because you're You're focused on hair styling for the most part, right? Yes So and hair styling is something that there are a quite a bit of people out there doing styling but not But the ones that are doing it are pretty successful with it because it's something unique I think to our most people don't pick up hair styling and say this is my dream thing Yeah, I mean, I've never just styling hair in the salon is like a big challenge for me, right? So like I don't braid hair. I don't know how to do any of that. So tell me like as you're moving through YouTube you started doing this step-by-step styling videos. Is that what it was? Yep, and didn't you have color in there as well? I did a couple but it was mostly styling focus. Yeah, okay Yeah, and did you do you feel so now you started building your audience on the blog? That was consumer and hairdresser. Yeah Well at first like I felt like it was very consumer with with it going viral on Pinterest You know, there's a lot of consumers on Pinterest But then I started getting emails and questions from hairstyles like oh I'm this hairstylist from such-and-such place and I have a question and and then I quickly realized wow I'm educating the consumer and the hairstyles. I had no idea. It was like very consumer focused at first Okay, cool So when did you move into Instagram because I think that that was probably a big Turning point for you. Yeah. Oh my gosh. Absolutely for all of my networks Instagram I've been doing for about three years like and and I love saying that because people are shocked like things did not happen overnight I definitely was One of I don't want to say one of the first hairstyles, but I got in on it a little bit earlier than People nowadays nowadays like it's so long. Um, it is long though. Yeah years is a long time Yeah, it's a long time, but I have a big following But it's taken so long to to get that big following nothing happens overnight Right, but with that, you know, I felt like it was a great place to Create a platform to show my pictures get people over to my blog or my you right or whatnot So that's really how things kind of taking off a little bit more in a different direction And what would you say so if you could name like three secrets to social media What would it be for for your Instagram or your blogging or whatever it is because I'm sure they're very similar Yeah, but what do you think makes you stand out? Hmm, that's a good question. I mean I feel like I got in at a right time And I know that's probably young stylist don't want to hear that because it was during the braid movement And I know I helped along that process because I am very braid focused so You know, I feel like three things I could give like a beginner a newbie is that what you're asking? Like how would be really to find your niche or your passion? You know, I feel like you can't just put a bunch of good pictures on Instagram like and just hope that they like Go viral or people repost you got to do it with intention Yeah, you know like I'm I want to be an edgy. Well, I am an educator But my focus was always to get my education out there to get my with my YouTube's and stuff was always to like show My style of teaching so with that with Instagram I kind of like okay I did the braided bun check it out on YouTube and on the blog so I kind of like cross promoted all around but If someone wanted to like started an Instagram account, they got to figure out their intention for it Like do they want clients? Yeah, do they want to be a? Color educator or bridal hair specialist and kind of after that figure it out from there In the sense of you know if you want to be bridal focus then the next step would do be is do a bunch of bridal work Yeah, right good quality pictures is always a must and be consistent So the second would be really figure out your niche and come out with really great content You know just don't put a picture on Instagram to have content. You definitely have to do good solid quality work, right? And I guess the third tip would be Good quality work Consistency, you know have a good solid identity. I feel It's harder than ever right now to make a voice for yourself on social media You've got to stand out and I feel with that is Something that's been really key to my success because I don't think a lot of people knew this but my YouTube It took so dang long for it to even like start growing and the reason for it is because I wasn't doing styles that were trending today I was doing styles that made me happy, right? And so the funny thing about that It's turned around where people are looking for me for inspiration So I never was I was always true to like my identity and and kind of Standing out in that regards like I wasn't doing what Joe Schmoe was doing next to me, you know, so That was a lot of that was good. That was good. And I think the point of it is like It's not looking at students now and saying alright Well, you're jumping on too late to Instagram. You've jumped on too late to the Photo is gonna make you like stand out on Instagram like a fuck. There's so many beautiful photos Like what I found is I got onto I was a YouTube person got on Instagram way too late And I was trying to post photos and I was reposting some people and like trying to grow on Instagram And it was slowly happening, but nothing was really happening And then I started creating 15 second education haircut videos And I was putting those out every day and then Instagram switched to one minute So now I've taken over that so I hit the platform when it hit video So now my Instagram grew 25,000 followers in the last two months because of It's the new way of using Instagram. Yes, right So I think a lot of people out there need to realize that like snapchat right now Like no one's really jumped on that yet to in a hair sense, right? So there's like let's do that Matt, right? So there's different platforms out there You got on Instagram at the perfect time. That doesn't mean that everybody else can do that Absolutely, and I just want to add really quick Is that I feel like and maybe you agree that with Instagram you have to be a little street smart And I don't mean like smart on the streets, but you got to be aware of what's happening Like you said the 15 second videos were working out then one minute videos and you've really honed into that Like you have to pay attention and right? Unfortunately, it's a lot of work like we have to pay attention to what's happening on snapchat Like we have to pay attention and and a lot of trial and error, you know, yeah It's like the social world is so different because a lot of stylists like I've been in the education part for 10 years now and like What it used to be you go to a hair show to hopefully inspire 50 people Now it's just a whole it's a bigger thing like now you're inspiring thousands of people which is why and it is wild So it's pretty cool And I think if anybody wants to get involved in that you definitely just have to look for what is trending what's happening Yep, we're on Facebook live right now. I mean that's something that people aren't really Attacking at this point. Yeah, exactly. So live video is something that people can do. So all right We got through that you said you have a book. Yeah, I have three books actually in these books My lot the stories of my life. No, I was like really my life is not that cool. Unfortunately I wish I had some real confessions So I have hair tutorial books, okay, so going back to like when I started I was very consumer like oriented or focused A publisher in the UK picked me up. Okay, and my first book is called a hundred perfect hair days In the UK and Australia. It's called a hundred awesome hair days, but it's just 100 awesome tutorials. Oh, that's cool. Yeah, and so the second one is braids buns and ponies for little girls Okay, it's a little girl tutorial book for perfect for moms that are on the go and need quick Tips or whatnot and ideas to style their children's hair and the third one is five minute hairstyles. Okay, so again, they're all very consumer Base, but they're doing quite well the first two are doing quite well So we'll see how the third one does and nice. Yeah, all right speaking of little girls So so you had your family? Yeah, and you have a daughter. Yeah, and just a daughter I have a husband and a son Indy and my daughter Magnolia. Okay, three My son is three years old and my daughter's five. Okay, so and now you went on a trip Doing classes. Yes across the United States, right? And in a VW van Yeah, which is what everyone wants to do And and you filmed this or what happened? Well, okay, so I've done two tours I call my my confessions tour. So I did one From Vegas, San Francisco all the way down to San Diego in four weeks Okay, hitting up salons and my one that I just got back from literally two weeks ago Was Arizona, Colorado, Nebraska, Iowa Illinois to Indiana and the bus actually is in Indiana right now So I basically went around to different salons that wanted to host me that wanted my educational program Okay, and I taught my classes and had a blast brought my how did you find these salons put on my Instagram? Just saying you're gonna do I'm actually looking for host salons in Cincinnati. Just throwing that out there. Okay, nice my next tour But yeah, just put on my Instagram And then people would email my assistant and then if it was a good fit if they could hold up to like I don't know 25 people or so. Okay at least 25 and then you would sell a class there Okay, I have all my educational classes like Booked through my website. Okay, and then yeah, I mean it was a time of my life So the first one we got it documented And then the second one I filmed everything with my GoPro nice And it's sponsored by a couple hair companies and they give free goodie bags to all my attendees and very cool I mean really it's a great road trip with my family. Yeah kicking ass doing hair and having a lot of fun That's awesome very cool. So and now you've started another venture that will kind of end on but your daughter Can do updo's well that was totally on accident. I swear like yeah, I mean, I don't know what's gonna happen with that It was kind of like a joke. So I Was trying to come up with a new like educational program for my classes. So I got my doll heads out like I Do well as we do right now But I was messing around and my daughter like grabbed it and started like pinning it up The hair up on this mannequin and I was like wait, can you do that again? and so I set her in like the living room or dining room and Recorded her doing an up style and she actually did it. So I started me and my wife were on the couch watching I was like wow, it's just like she's oh, yeah, she's good. She's been watching But you know what's funny about that is yesterday I actually tried to like teach her something and she's like nope like she doesn't want to So as long as she's having fun. Yeah, whatever. Yeah, but she might want to go into doing hair She I mean her video went viral and I started her a little Instagram account It's pretty fun and that's what it's all about having fun Living out what you want to do. Yeah creating your own path. Yeah So congrats, do you want to talk about your upcoming stuff that you're thinking you want to put it out in that? Much of the world or I don't know or do you want to let people wonder what it is? Well, I mean, I can't say that I have a few things I'm brewing, you know, yeah, I feel like I Just want to say like I don't want people to like compare themselves with me You know being doing everything that I'm doing it It can be quite difficult and my business model has changed from working inside the salon So I'm opening up a studio. That's gonna have Instagram wall YouTube kind of thing where I'm gonna actually mentor some Young stylist or anyone that wants to be mentored on on how to get kind of into that platform And I got some other things that must leave so we'll just leave it a very cool And you you had a class class. How did that go today with American sawn? You were oh was awesome Cool. Yeah, so I was So I'm really selfishly asking. Oh, yeah, okay, so you sat on the panel Easy Gordon so easy. Yeah, I mean, yeah, it was easy just talking about social media and really helping The generation that doesn't understand it or anyone that needs a little guidance or coaching Okay, I feel like it's our it is our generation and it's where our Industry is evolving and if we can help others with that, you know, I think that's key Yeah, how's how's our Facebook live going? All right, so this is Jessica and green Wants to know what would be your best advice to a young stylist We kind of touched on that a little bit at the beginning So maybe like social media Well, you know if you had to start over again Well, what I can say is that being in the industry for 16 years I you know, I was a young stylist once that was like, oh, why can't I take the elevator and not the stairs and what? I mean by that, you know, it's easy for us to take the elevator now with social media to success I'm so grateful for the experiences that I had as a young stylist And I'm just gonna say I worked for Tony and guy and I went through their training program for years and years And on their art team and whatnot and that's really helped mold me and conditioned me to the stylist I am today and I feel like there's so many hairstyles young hairstyles that just want to get a following or Want to get a clientele? through social media, but but they need to take the educational steps or the foundation to teach a class or foundation to Go far in the industry and and I would say pay your dues at the beginning and really it's gonna help really mold You to a strong hair stylist. It's a lot harder to To do the education part than it is to get the following the following as long as you work hard You can get the following. Yeah. Yeah, but you're gonna have a much more successful Career and following if you're gonna have more to give if you take the time to learn Absolutely, I worked for Paul Mitchell for ten years and and if I didn't do that if I wasn't in 75 classes a year Somebody's basement in the middle of Scranton, Pennsylvania, like I wouldn't have I wouldn't know the questions that people wanted to have answered Yeah, you know, yeah, I wouldn't be able to create it and I'm sure it's the same you did the same thing Yeah, well, I feel like it's helping the longevity of our career You know, like if I didn't know what the hell I was talking about on stage You think people would want to come to my educational classes probably not like like a pop singer. Yeah, yeah, exactly I've never wanted to be that one hit wonder I've always wanted to have my career last and but I feel like you really need that good solid foundation Whether it be Paul Mitchell Vidal, whatever. I mean, there's so many wonderful programs out there, but You know have a little bit of structures is really important. Very cool. All right guys. Thank you for watching Thank you for watching on Facebook live and Follow us. We'll see you guys on the next video. Thank you Jenny for sitting down. Thank you to American Salon and Yeah, we'll see you on the next video. Thanks