 Wealth is created by combination of many things, but one of them is catching new trends early. Humans are risk averse. That's in our DNA. Humans, a thousand years ago, if they took too much risk, they fell off a cliff, or they didn't have glasses, they didn't have antibiotics, you didn't have all the things we have now. So taking risks was very dangerous. So new trends, like Elon Musk caught EV cars, when they were kind of doubted that they'd be a real thing, or Jeff Bezos built a website in 1994. So all these wealthy people, for the most part, are catching trends early. I was the only person who was like a personal brand. There was one guy, six-pack shortcut. There was nobody doing it besides like six-pack shortcuts. So it just like printed money. I was like, and like I said, when I started in Google AdWords, being one of the first person, I could make $1,500 off $150 spent, 10X.