 That's what an economy is. It's the production and trade of goods and services. And consumption is one side of the trade. But the funny thing about how the world operates and how Keynesian economics has shaped the way policymakers really frame the debate about economics, it's almost like the only thing that matters is consumption. The only thing that matters is the consumer. Consumer sentiment, consumer willingness to spend, consumer prices that they face. It's all about the consumer.