 How to launch a dropshipping product? Facebook ads testing blueprint step by step. Are you confused about how to launch a product? And you wanna use some Facebook ads and you're doing dropshipping, you're gonna wanna watch this video to the very end because I'm gonna give you some tips and secrets that's gonna make it a whole lot easier and make it a whole lot more successful to dropship your products and how to launch those dropship products. And we're starting right now. Hey, I'm JR Fisher. If you're new to the channel, welcome. Don't forget to subscribe. There's a big subscribe button down there. And also don't forget to turn on notifications. Well, notifications, so very important that you do that because that way I can notify you every time I upload a video. I can let you know when I go live. I do a lot of lives and that way we can actually talk online. So don't forget to do that. Now, I've been selling online since 2009. I've sold millions of dollars of both digital and physical products. And I'm here to tell you, I've learned a lot. I've made some mistakes, but I've learned some things too. So in this channel, all I do is I share with you the things that worked. And I also share with you the things that didn't work to avoid those mistakes and to save you time so you don't go down that same route too. So I've even got my own branded products. We have our own line of survival food and it's been around for 10 years. It's on thousands of websites, including Walmart. First, I wanna go over what 95% of everybody else does and it's wrong and it doesn't work. But when they start drop shipping, this is what they try. The first thing they do is a general store and they send people to a general store. Now, initially that's fine to do, but the problem with doing that is when they get there, they can see that you're selling everything. They can see that you're not specialized. They can see that in that store. So, you know, it's just not a good way to do it. But the problem is, you know, it's hard to build a website for each individual product. So here's what I suggest you do to make it look like you have a specialized store. Is to get Cartra. If you use Cartra, you can set up a template and you can make one page look like your store. You can add a few products in there if you want, but they should all be related. And in Cartra, you can do this super fast. If you're having to build it out in Shopify or if you're having to build it out in WordPress, this takes a lot of time. If you use Cartra, you don't have to worry about that. Cartra is also an email provider. So you can actually use it for emails. It's also a funnel builder. It's also got upsells and downsells. And it's cheaper than a lot of these other methods. Now, the next thing they do is they test a whole bunch of products. And I'm not saying you don't want to test a lot of products, but I mean, it gets ridiculous because they don't put enough effort into each product. They don't do the research. They're testing, you know, five, 10 products every single week. And that costs a lot of money because you're having to run ads to them. So they also employ a very simple testing technique, which is not good. And what they'll do is they'll test 10 ad sets at $5 a day and each ad's different. Okay, so they really can't get a feel because all these different ad sets are for different products. They're not testing different ad sets for one product. And that's really what you need to do. And then they let it run two, three days. And based on those results, they either kill it or they attempt to scale. Neither one of those decisions are good because you don't have enough data yet. So I don't advise doing that if you want to be successful. Now what happens is they'll end up testing 20, 30 products and sometimes up to 100 products and maybe never finding a winner. They'll waste thousands on Facebook ads, ad spend that they probably don't have and they get discouraged about drop shipping and they say, hey, drop shipping doesn't work and then they quit. And that's usually the method they do. Now the problem is they didn't do research. If you do research, you're gonna be a whole lot more successful. Now my strategy is a little bit different. The first thing I would tell you is don't test a product unless you know it's selling. Okay, that would make sense. Keep in mind that a problem solving product like maybe an anti-snore device or something like that is gonna do a whole lot better and it's easier to sell to a cold audience because you're solving a problem for them. Also, you wanna find products that are proven to sell right now. I mean, right now. And to do that, you're gonna need to go into your dashboard at AliExpress. The next thing you're gonna need to do is go to AliExpress and turn on your drop shipper dashboard where you can actually analyze products and look at their daily sales, you know, like from yesterday, you know, what are they doing the day before, the day before, the day before. That way you can see the trend if it's going up or down and I'll leave a link in there so you can turn that part on in AliExpress because just because you have an account doesn't mean you have access to that, okay? That's a special area and it's pretty cool because they also have hot products in there and it's another way to do research. The next thing you can do is analyze your actual competitor sales and the way you do that is you use the Bitly trick. If they have a Bitly link, all you do is use their Bitly link and you put the plus symbol right next to it and once you do that, you can see how many clicks they're actually getting to that page on a daily basis. Now, one of the best things you can do is go to one of your competitor's pages in Facebook and check out their ads. There's actually an area within Facebook where you can see somebody's ads and what they're doing. Now, if they're running ads for a long period of time, it tells you the ad's working so you know, I would certainly go do that. So let me just show you, let's go into Facebook right now and I happen to know of a page, it's called IHeartDogs.com and we're gonna check out their particular ads. Okay, I'm an IHeartDogs. Okay, this is a Facebook page. Now, when you go to somebody's page, what you can do is scroll down right here and you're gonna see all this stuff on the side. And when you get down here where it says page transparency, click See More. And then you can scroll down and it says this page is currently running ads. Okay, if they aren't running ads, it will say it's not running ads, but this one is. So then I can go to their ad library. Any ad that is live right now, any ad that's running on that page right now, I can actually look at the ad, I can see the links, I can see exactly what they're selling. So this is pretty cool stuff. Okay, so as I get down here, I can filter by different things, the US active and inactive. Of course, we're gonna do active ads. Let's do that real quick. Okay, so this is their active ads I'm on right now. And as you can see, they got quite a few ads running. You know, there's a lot of ads here and I'm just scrolling and scrolling. I see a lot of ads here. So let's go ahead and look at one of their ads here. Now they're not using bitly links, which is fine. But let's go ahead. This is the ad that they're running right here. Will you help us surprise these pups on Valentine's Day? Thousands of sheltered dogs were abandoned, neglected and feeling unloved. Every single purchase of this miracle of love, artesian angel feeds 30 sheltered dogs. Shop now, give the miracle of love. So they're kind of using that charity type thing to sell their products, which, you know, I don't know how true it is. We never know in these things, but I'll go ahead and click one and take a look and we'll go through their sales page. Now, this is their sales page. They're selling a stuffed animal with hearts on it, miracle of love, artesian angel for $29.99. Well, let's see if we can find that on AliExpress because it looks like Valentine's dog. AliExpress, we're gonna put it here, Valentine's stuffed dog. And let's see what we come up with. So, not seeing that exact one. Here's a Valentine's one here for $3. Okay, and I don't think it really matters because I don't think that one was particularly great. There's another one for $3. So you could just go in here and pick a similar product, do something similar. But as you can see, what they're selling it for and what these things cost is vastly different. Like, you know, they've got 10 times markup on these things. So let's see what else they've got in here that may be interesting to us. Let's see here. These are ads. Post a picture of your pup that releases your love hormone. Not quite sure what they're trying to do there. Okay, these have videos of that same Valentine's pup they've got right here. They've got some sad pictures of sheltered dogs. That's a big thing. Then they've got another one of this particular dog here. It looks like with these wings on it. My first way was only sell products that you know are selling. That's super important. And the next way was you could use the bitly link with the plus symbol on it. If they had a bitly link in there, you could see how many clicks are going to the page so that gives you some information there. Now, the third way is another way and what we do is we test at least three ad variations. And I would say test eight or 10 ad variations for the same product, not different products because it could have been your ad that missed, not the product. And people go, well, I ran an ad for that product that product doesn't sell. No, you need to run different images for that particular product. Now, one thing you can do is you can test out the images first if you don't want to spend a lot of money. You can do your 10 different images with all the same text. You could send them to the Philippines, India, and Pakistan and run an engagement campaign and find out how many clicks and likes you get on the pictures. And then you'll know which pictures work and then you can go ahead and run your conversion campaigns to actually sell the product. That's something I highly suggest you do. And strategy number four is to figure out your audience. You gotta figure out who's buying it. So once you run your ads and you're getting some data and you're making some sales, you wanna start narrowing it down to the age groups that are buying. Now, we start off wide, 13 to 65 plus. That's as wide as you can get. But after a while, you're gonna see men are buying or you're gonna see that women are buying or you're gonna see that Texas buys more than California. And then you wanna just target your ads to those areas to increase your sales so you can scale. The next thing I would tell you is pick products that are E-Packet products. Because if you're selling, you're probably gonna be selling the E-Packet countries. Currently, there are 35 E-Packet countries. And what I'll do is I'll list all of those E-Packet countries down in the description so you can see what all of them are. But that is the safest way to ship, okay? If you're shipping any other way, then E-Packet, don't do it, don't do it, don't do it. And like I said, I'm gonna list all those countries down there for you. The next thing I'll tell you at number five is once you've figured out the demographic target, you wanna use more single interest to target and narrow down your audience even more. The more narrow you get, the more you're gonna be reaching the people that wanna buy that product and you won't be wasting your money on those people who aren't interested. The number six, this is the big one, this is the one that really works well, is start using look-alike audiences. Now, you have to have 100 purchases on your pixel to actually use look-alike audiences per country, okay? So you can't have 50 US and 50 Canada. You've gotta have 100 for each one to actually do look-alike audiences for those countries. But once you do that, do it. And once you start a look-alike audience and it's working and you're selling and let's say you had 100 buyers and it worked and a week later you have 190, start a new look-alike audience with that 190 because that audience is gonna be even better yet because you've got more good data and once you get to 500 and 1000, it gets better and better and better and you're gonna see your cost to market goes down and your sales go up. Now, there's some pros and cons to this method. I think the pros far outweigh the cons but I wanna go through both of them because they both do exist. You're gonna avoid time testing all these different products, okay? You're gonna be more focused on products and different variations of ads as opposed to a whole bunch of different products and no ad variation. Also, it's gonna allow you to focus more of your energy on dominating the particular product instead of trying to find products, right? That's what most people do is they spend so much time trying to find a product. It's also easier to build a brand in the long run if you're doing it this way because people see you as more professional. They see your niche store. They see that there's different ads for that particular product and they're gonna see it more and more and more. So that's gonna help you also. Now the cons are, in the beginning, you gotta spend money to get data. So you're gonna spend money on ads that don't work and the reason they don't work, we don't ever know but we also don't know which ones aren't gonna work so you're gonna have to blow money on that. But if you're doing a lot of different ad variations, some of them will work and that's what we're trying to find. Also, with this method, it's not for a beginner who's got $100 to spend. It's gonna cost some money to do this. It could cost you $500 to $1,000 to do this but you're buying data. That's what you're doing. You're not trying to be profitable. You're trying to find out where the profitable people are and once you do that, then you can move forward and scale it. So this is my method for doing it. I hope you find it useful and helpful. If you did, give me a thumbs up down there. Don't forget to subscribe. You gotta subscribe and you gotta turn on all bell notifications, okay? There's a bell right next to it. You need to click the bell and then select all notifications. Also, if you're into e-commerce, you need a course and the best course is my $97 beginner e-commerce course. It's down below but it's free, okay? I'm giving you $97. Just go down there and grab the course. It's click and learn. Don't need a credit card or anything like that. That's my gift to you. I hope you enjoyed this video. I enjoyed doing it for you. If you've got some ideas about videos that you wanna see, some subject matters, put that in the comments below. Also, put in the comments below what parts of this have you tried? Have you not tried? Do you like? Do you not like? I wanna hear your feedback. Thanks so much for listening and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.