 This video was originally in our private no labels necessary space but it was so valuable we had to make it public because there's a certain type of artist that will be on the rise in the future based on this conversation with Adam McInnes who's an artist himself who's made a good amount of money and a great living off of his music and I want to know based on this conversation are you ahead of the trend or are you going to be behind on this trend? Either way go with something really really important to think about as an artist yourself and how you move going forward check out this entire conversation is going to start a little interesting but trust me about two minutes in he's going to pull it together and it's one of the most intriguing conversations we've had in our network space. Another thing I wanted to dive into that we spoke about previously was the your concept of the conscious artist. What you do is explain to the viewers what that means to you and how you do that. Sure so similar to look at most of the things that we put into our bodies every single orifice every hole that we have in our body we are ingesting information or some sort of resource. So what we see what we speak out our mouths every time there's a hole in our ears we're taking in something so for many years people would smoke on airplanes which we now know is crazy. There was babies there there you know old people there now it was the thing of like normal some old planes still have cigarette holders in there and there was a time where it was normal for everyone to heat up microwavable dinners and that was a normal thing where everyone was doing it. And then people started realizing like wait a second this might not be too good for our health either these things so you start to see them kind of die out and you start to see that the infrastructure things like whole foods and organic foods and then people going doing more meditation and this little change of people going so far left of doing things that are really bad for them and then realizing wait a second we should probably pull things back over here to this thing that's actually beneficial for ourselves. And so the important part is I think more people now are becoming aware of what I'm putting into my body. I think more so than ever because you'll see these blogs of someone's like did you know that this plastic was in such and such and that can happen in straws and so they were like we don't even want straws anymore. So we're starting to see the new wave of people who are realizing that what you put into your body will directly affect what comes out of you and what stays inside of you no matter how you try to word it. So if you think of it like the radio station is a channel it's finding waveforms and then you're going on while you're switching and then you're choosing the channel that you resonate with at that current time. So whatever that is if it's if you go into a channel and everyone's like talking about this or talking about that whatever it is it's the one that you agree with. So you have to agree with the messages and you more probably have to agree with the program it's called a radio program. So it's finding waves it's connecting with you because you're an antenna and then you are agreeing to the messages of that. So those messages that you're coming in and that you're ingesting are becoming a part of you on a subconscious level and they are programming you. I believe over the next 10 years people are going to become very conscious and aware of that because you're going to look out in the world and you realize why are so many people doing X. And then if you could say well it's connected to the kind of music they listen to and the kind of foods they eat and the kind of media they ingest and their environment. You'll say well it would make more sense if we changed one of those pieces and we'll get a different outcome different income gives us a different outcome. And so conscious music I believe is artists who start to think about what am I actually putting into the words of my songs what am I actually doing with the frequencies in my beat. Am I helping or hurting my public because if you took music which is a form of magic that that's what it is it's it's an energy form that can connect people from all around the world no matter what their ages can take people who could be in Alzheimer states and they can remember their childhood from a song. Music is like a transportation method as far as like a timeline jump but also it can heal you and there's many studies that are coming out about the power of frequency. I believe the next 10 years artists will have albums in different frequencies. You'll have albums in 440 but then you have an album in 432. It'll say if someone is if your fans want something that's that's helping with depression here's the frequency that's best for that for your album to be tuned to. So as we become more conscious with our food as we become more conscious of the things we put inside our eyes like I don't watch gory films anymore when I was a kid I still watch horror films I thought that was cool. Now even those images I'm just like oh I don't want it I want it my brain I don't need it on the radio when I get in my car and it's because I have a lot of conscious music because we work on building it. When I put on the radio station when my car first pops on whatever the hot 97 or hot whatever the frequencies are so jarring to my ear now that I actually have to shut it off with like a passion it's a fast like get that thing off. Because I can feel the crunchiness and how it's affecting me because now my ears have been recalibrated for something that's actually aligned with my body from doing so much conscious music. So everything down to helping artists and helping the industry create music that is more in line almost like if you're going to whole foods it feels good for you it's organic for you it makes you better person is your inputting something that actually has been thought about. And outputting something into the world that actually you're you're be proud of and be valiant with. I think we're losing we're losing nobleness we're losing valiancy we're losing these things that actually be really good for society. And a lot of it comes down to the music and what's in front of us in the media. And we're rewarding destruction but then we're shocked when it happens all around us. So I think at certain point the nobles men the valiant people will come forward and go wait a second why are we doing this and why are we letting other people control. How our society is run when these people really don't care what gets in front of the kids or gets in front of her eyeballs like they don't care. They just want to make money and make shock. Why don't we just stop listening or stop buying and when that real thing happens of like why are we watching all these videos about the devil. That's weird. There's like 10 pop artists who I'll have devil in their video this year. Why why have so many hip hop artists died over the last three years. Why is there so many people getting shot and so many jug over us and how come no other industry is talking about it. No one's worried about 250 country artists dying. No one's worried about 250 pop artists dying. But hip hop all of a sudden it's happening and no one's talking about in the news. When there's like this massive understanding of what's really happening and people go wait a second how come we just don't do something and change it on our own. When that moment happens that will be the conscious pop revolution. I say con pop means just popular and con con being conscious and aware of what they're doing. So I believe that's the future. I think the next 10 years of music will go towards that. And I can already tell you that there isn't there is a market for it for musicians who feel that way. It's not Christian. It's not religious. It's not that this is people who are just thinking a little bit more in depth about their music. If you go back to old school hip hop a lot that was conscious. It was talking about situations that we're trying to better their communities and stuff like it was a different thing. So next 10 years there'll be a change also because and we'll get into this later. There'll be the ability for artists to not have to compete so hard with mainstream artists and the artists won't have to do so much work because of AI. See right now it's really hard. So I've met artists for instance and I'll give you this little backstory and we can move on to the next question. I've had artists who have sent me songs and they are so just like shoot this and taken Molly and you know smack an ass and drop the things and it was just all of it. Right. And then we talked for two hours and I said just curiosity like why do you is this the life you live and like do you want to contain this life. And they're like no not really. I'm like then why are you writing about it. And they're like well because that's what the fans like. And I'm like OK well you're trying to appease a group of people that you don't even really know. Why are you doing that. I'm doing it for money. OK. Well what if I can tell you can make money with talking about what you really want to talk about though. And if you look at Andre 3000's new album I don't know if you've heard of it but he the one song is like I swear I really try to make a hip hop album and it's like conscious music. So what happens is when people realize they can make money doing the thing they actually love to do everything changes. And that is just that's a new element that will be coming in where you don't have to compete with the major labels and try to shock jock. Because there'll be AI that can find a demographic that actually connects to what you're saying and what you believe in and what you stand for which is different and that hasn't been around before everyone's been competing with eyeballs. So you're like I got to be more shocking than him or her because they have the eyeballs. When the eyeballs change the money changes because where your eyes go is where your attention goes. And I'm letting you know there's I have a bunch of friends now who are working in this field and the money is going that way. There's a lot of fans who are like oh I don't want to keep watching this. I'm tired of it. I'm my receptors are numbed out on it. But this other thing over here this is making me feel good and wherever people feel good that's where they spend money. So what do you think the callus is going to be to really shift this way? Is it going to be the major label artists going in this direction? Or is it going to be a ground-solving independent artist movement? Independent artists. I think independent artists always change the story. I mean whenever a new sound comes into the mainframe it wasn't started by a major label artist. Like when Trap came out it wasn't because big artists were doing it. It was like underground. People were putting it out in SoundCloud and it was kind of moving. When Dubstep came out it was underground. People started using it in pop songs but it started off like underground. Whenever there's a movement that's underground and then starts to build. If you think of the concept it's building up. It hits the ground surface and then it pops through once it gets sunlight. The sunlight is usually money. So it's underground then it pops through then all of a sudden it gets sunlight and then people know about it. So I think that's what's going to happen. It's going to be a movement of people which it's already starting like there's already concerts. It's happening but it's happening in a scale like for instance I have friends. Just last week they performed in theory a lot of people don't know them but they sell to a 1500 cedar. 1500 cedar sold out for a band that not a lot of people know about but they're a conscious band is a big deal. Because that means they are making enough of a impact in their area that people are coming to concerts. I have another friend who usually has about 3000 cedars per show. That is decent enough to say okay listen if this is starting what happens in 10 years? I can see artists across the board having 3000, 5000 because there's some artists right now who are on the radio and they can't pack 3000 people. I think it's starting it's just it'll happen more as people start to hear about it and start to hear about frequencies and start to hear about these things and get interested into them. And that's what we do in our company. You got me thinking about earlier when you mentioned about oh there'll be different you know the same song could be in like different frequencies depending on your mood. I'm thinking about that's probably the next evolution from the current obsession of like things being sped up and pitched up and slowed down on TikTok. Maybe the next thing will be here's some of your favorite pop songs but I've changed all the different frequencies found how you're feeling. I'll give you an example. We have a friend who owns a company that they have a watch that they're able to find the frequency of different states of being and they're able to capture that frequency and put it into this watch. So let's say REM sleep if you want to get really deep sleep or let's say if you want a lot of energy. So it's almost like you had a shot of caffeine but that experience when your body changes its resonant tone there's a frequency that changes and you can capture that in a number form. You can put that number into this watch. So when we want to have deep sleep you literally go to the watch you scroll down to deep sleep you press REM and within like three minutes you're knocked out but it's based on frequency. So as the world starts to become more aware of frequency because that's everything. Everything is frequency and once people start to understand that we can catalog this music is the biggest agent of frequency because it holds it. If you enjoyed this clip you can check out the full conversation for absolutely free at www.nolabelsnecessary.com where we have not only this conversation but many private conversations that we've had with our group. So go ahead and hop in again that's www.nolabelsnecessary.com you got to put in the www for some reason or just click the link below if you're on YouTube it's in the description somewhere.