 What industry are you in? Okay? Take that industry and what is the top 1% in your industry earn? And if you say well the top 1% of my industry earns 200 grand well, dude, you're in a level four earning opportunity You're not in a level 10. I was born to be a fighter had these dreams and desires I would be something better energy got a fire in my soul to keep burning a pain And what's up guys? Welcome to the story behind the brand. I am so Pumped for you guys listen to this podcast today last week. We had Sam Taggart one of the speakers for brand X We've had Keaton Hoskins. We've had Dan Clark. We've had some awesome conversations. I'm super pumped for this We've been planning on this for over a month now with Andy Elliott. He's blowing up in the sales world If you haven't seen him by now, you're probably not on social media like you should be He's a great dude. I went to his sales training last week Absolutely crushed it had amazing people there met some amazing people and his entire staff is just Incredible guys by the way incredible people all super open Great conversation. So welcome to the podcast man. Tell people feeling the gaps a little bit about you Yeah, so number one an individual can be beat but a team can't be beat something That's super important is if you're gonna build anything big in life, you're gonna have to have a team Okay, so when I started building my brand my brand was me Which obviously your brand is you and a lot of people think that your company is your brand But you're really the brand and people most likely will become interested in you way before they'll become interested in Your company or your brand or what you do, right? So I'm Andy Elliott. We have we train about 500,000 salespeople train about 10,000 companies We built a nine-figure business in three years. We literally love helping people at the end of the day We just want to be real. We don't want to be frauds. We want to continually in our company. Okay change our lives Okay before we can feel that we can change anyone else's lives So we have these things where we go like 2.0 3.0 We constantly raise our standards and there's a code that we live by and number one is don't be a fraud in our company We are coaches, right? We do sell we do lead. We have a fitness division We have we have some pretty cool stuff like we we are coaches in life life coaches that teach sales training that teach Leadership training in all industries and we teach fitness training But we've learned that a lot of people that are in the industry how we've been blown up so fast How we blown up our brand is by being real and you're going to learn man that a lot of people do like Whoever runs the company or whoever the influencer is or or whoever we see on social media Maybe right that that's the one when you go to their offices and you meet their people their people aren't like that person And the reason why that person is is in it for them. They're in it for their fame. They're in it for their look Dude, this isn't about me. This is about my company. This is about my team Elliot isn't my last name anymore It is our movement this truly is a movement about growing and this is a no bullshit like everybody needs to understand this Okay, the world will know if you're fucking full of shit or not The world will know if you're real the world will know after time if you really take care of your wife Your kids your family your team and all of those people like you said you do They'll know if the stuff that you're saying is stuff that you're saying from your heart Or if you watch Andy for Zella or David Goggins or Ed Milet and you keep repeating it on your channel like people know man and part of since this is about brand right like You're the content you're the brand you're you and what separates you and makes you different than any other company and any other place in the world is you So I think you need to become really aware how to continually make you better And I'm gonna tell you how to grow your brand really quick and I'm gonna tell you how it worked with ours Okay real quick before I go there. I want to I want the audience to know more about your story So you started off in cells car cells. Is that correct? Yeah, 18 years old 18 years What got you like what got you into cells because that wasn't really like when I was younger I didn't really want to sell stuff because it was uncomfortable But I realized really fast if I don't learn this craft then I'm gonna be working for someone that does know learn how to sell Like what inspired you to go do that? I was broke Listen anybody that's watching this right now if you're broke if You were raised and you were embarrassed if you aren't proud of your family if You don't like who you are, okay? learn how to sell if You can learn how to sell You can have a brand new life and the cool thing about sales is that it's teachable. Yeah, okay? Like I can take any individual I can take if you stutter I can take if you're afraid of people I can take if you're an introvert because I am and I did I stuttered and I didn't want to talk to people I did all of these things and because I hated my life and I hated the way I was raised and I hated the way things were I was just sick of it So I got in sales and I want to tell you something and I'm gonna tell everybody this hey guys What's going on? It's Andy a lot of you leave comments Tell me that you need help do me a favor I'm gonna say the best way to get a hold of me shoot me a text message right now 918-210-0254 918-210-0254 I'll help you with whatever you need. I got your back for life. Let's get back to the video 18 years old. I Never had more than five bucks in my hand at one time. I never you know, I've learned this people that suffer when they're In and people that suffer when they're young kill it as an adult People that have a trend line anyways with that Yeah, I mean like do like if you get your ass kicked when you're younger you want to make it when you're older Okay, but if you've been babied or you've been given everything when you're young like dude when you're older like you've already had it You've already been able to eat look my kids everywhere. We go to eat You know going out to eat is normal buying what they want is normal going to the mall and picking out, you know Some some shoes that cost $800 is very just it's just a part of normal like is processed stuff that we do together I don't spoil them. I treat them like freaking entrepreneurs. I tell them the truth and I make them strong kids I got three of them, but dude as I as a kid like do we never got to pick out a freaking piece of gum in the store Okay, like so like now I just want to say like now cells when I was 18 I made a $1,700 commission on my very first day on a sales job. I had a lay down I got very lucky But the minute that my manager showed me that I just made a $1,700 commission I swore on my life that sales was my way out and I'm gonna tell you I was right by the time I was 20 years old I was making 500 grand a year selling cars. Okay. Now listen I don't care what vehicle you're in and I don't mean vehicle like a car like me I don't care what industry you're in. Okay. Are you in a level 10 earning opportunity? What industry are you in? Okay, take that industry and what is the top 1% in your industry earn? And if you say well the top 1% of my industry earns 200 grand well, dude You're in a level for earning opportunity. You're not in a level 10 But if you say well, I'm in real estate and the top 1% makes 20 million like bro Like or whoever you are like get good. Come on man Like like like you can earn the 20 million You just have to know what the guy that makes 20 million knows and the cool thing about the era that we're in right now And even like this podcast is that you find people who have gone where you want to go You study the shit out of them and you emulate everything you're they're doing you know Yeah Yeah, but that's the truth man, and I want to tell you how to sell I'm gonna tell you how to sell real quick Let me tell you how to sell anybody Anyone number one you keep their goals at the center of the decision, which you heard me say this week Okay, you want me to give you the next one and I didn't teach it this weekend Okay, because I don't tell people it a lot when I go to close you I'm so you're so important to me that I literally when I'm talking to you or when I'm presenting my Product to you or whatever it is. I want you to do or whatever it is that I've agreed will solve your your problem the solution Dude, I put myself in your shoes. I Can feel the pain you feel I Can feel the frustration you feel I can feel what your mind must feel like based on all the information that I gathered from you and Literally, I just become you and I become you live in the cell Yeah, and that's how I can close you because I know everything you're feeling Everything you're doing is at a very very deep at the highest level my level of understanding empathy is almost sickening Yeah, and that's what how did you gain that strength like you so you went into cells How did you become such a killer like you are now like just practice practice practice or what's the thing that really separates you Over everyone else well well number one like I can look in someone's eyes and the eyes are the window to the soul They tell you what's going on. I can tell whenever people are nervous. I can tell that listen this world right now a common sense It's 2024 stuffs more expensive, okay? Money, you know like is down here things cost up here people are naturally going to be apprehensive to spend more money They know it's gonna happen. They know in order to get that they got to spend more money But that's the reason why you got to be good at sales. You got to paint pictures You got to tell stories you got to influence you got to persuade you got to make you know Relationships with people you got to know how to build rapport. You got to make trust like dude sales people are so dumb They don't even get people to trust them. But like all these things these are things that I would say separate the great From the amateurs the pros from the amateurs But anyways, I just was saying I sold when I was young I learned very quickly the better I got the more I felt comfortable about me the more You know people felt comfortable about me and like Kobe Bryant mastered basketball. I mastered speaking I mastered mastered sales and dude like there's no limits. There's no end even to this day Every day I listen to people. I learn new word tracks. I learn new language I watch the way that people work like I'm learning everything. I am a student of the game. I study at 25 7 Yeah, when did you go over to start actually coaching other people in the cells and what was that thought process that? Did you experience any type of imposter syndrome into that or were you like fuck? No, I got this well So very simply you learn how pay works. Okay. I'm a sales guy. I'm getting paid 30% commission as a sales guy when I was young and I'm making a lot of money and then my manager wants me or the general manager wants me to go into management and I'm like No, because I they get paid two and a half percent, but off the whole team. Yeah, but there's 20 people What the end of the day? I'm out working the other 20 people the other 20 people don't want to go to work They're like happen to babysit them all day. Sure. So finally when I took the position I was like if I don't teach these guys if I don't brainwash these people to want to care to want to give more to Want to do what I did when I sold I'm gonna be freaking broke So I can't move up if I can't teach them what I'm doing And the crazy thing is is that I took a lot of people that this is what I was selling I when I was in my eyes at 21 22. I start dusting. I'm dusting everyone on the floor But when I move up into leadership, I had to make them be able to do what I did when I dusted them So I started teaching them everything. I started slowing down and the cool thing is I started to watch their life change I started watching them make more money now I'm making more money, but I'm realizing that watching them make more money is actually more attractive than me making money Yeah, dude, like and what happens is you know what and everybody's gonna experiences But but also once you start teaching people dude, that's when you really get good Like that's what my mentor is one of my earliest mentor said as soon as I teach you this guys I want you to go out and start teaching and inside. I'm like why I don't know it But what he was saying is you learn it so much faster repetition coaching and teaching Mm-hmm, and I really believe that if you wiped my mind tomorrow, I would still go out and start coaching Mm-hmm, right why because I'm gonna learn it faster and I feel like being a good coach isn't necessarily knowing the information It's knowing how to facilitate transformation. What I mean You know, I've been coaching for a lot of years. What has been the biggest Curve with you getting in the coaching? Well, number one again. I Well, there's a lot of answers to that but but I think that people right now Sales is their way out. I want to tell you who I'm here for. Yeah, okay. I'm here for the broken Truly, I love the people right now that got a lot of money. I appreciate you. I love you I'd love to help you grow I'd love to help you break through new berries. We built a nine-figure business in three years Let's talk about making some big money. You wouldn't go it from eight figures to nine. I'm totally cool. We're talking to you How we do that Dude, but that's not that's not the story most of time. I want to find people that were broken like me I want to find people that are lost like that were lost like I was I want to find people who have been betrayed I want to find people who have given up belief on themselves. Those are my people Okay, like I love everyone else like dude if you have all your shit together Like I want to run with you like let's go but all the people that are broken like I was Those are the people that I want because those are the most dangerous people in the room. I swear on my life So that's that's why I got in coaching man because you know like there's got to be a point at one time in your life With whatever you do and what you say alright now. I want fulfillment now I want purpose and that's my goal swear on my life man, dude You'll find a guy will pay me for something and I'll find out that he's like broke broken You know struggling and I'm more attracted to that individual than anyone Especially if they're willing and able okay if they'll put in the work if they're if they're you know if they're able like hey I'll do whatever you say like I'm all in man And and I'm turning a lot of these guys cuz you feel like it was a version of you that you're helping facts every one of A man and dude I was screaming for a freaking leader Dude the whole world is thirsty for leaders right now Every company is thirsty for leaders your family is thirsty for a leader So like all I want to do and this is the truth. Okay, forget about money forget about everything. It's time to go Create and I said this word a lot a revolution of people to start fighting for their families again And that literally wake the hell up and by the way like your brand is the way that you work on yourself Your brand is the way that you are aware if I'm a fraud if I'm doing things, right? If I don't like who I am You can fix all this you can fix everything just like I can fix it But but it's so cool when you have somebody this is the coolest thing that has been successful That honestly hasn't outgrown the underdog And so as much money as we've made and as big as a business as we're building and the dreams that we have All those things include me hunting out the lost men and women in the world and Finding people that have a lot of potential who are broken and who have forgotten it given up on them on themselves And don't know it and once you can just light a little spark in their ass, dude They become the most dangerous son of a bitch in the room. Yeah, and that's what I'm after man So like like I love broken people man like turn your wounds into your weapons like I love finding broken people I swear on my life if I I am building an army in the Elliot group of people who are broken and these broken people are Now amazing mentors to other people They're doing things that that the best most highest producing people that I knew before that everybody thought I should have hired that I didn't Couldn't do yeah, and it's just crazy. Yeah, I love it man I love all your people here and they're you can tell their version their version of you You know on this podcast we talk about branding and what I've noticed over the years is the word brand has been branded Right everyone when you hear the word brand everyone thinks of it differently like when you say go brand yourself or Yeah, what does that mean or what means what should it mean because when I first got in the business I thought branding was just the superficial thing that you did to try to pretend something that you're not and Come full circle what branding really is is showcasing really who you are on the inside on the outside and branding starts internally Ever before it starts externally and so when people say they've built their brand and they have a graphic. Well, that's not a fucking brand That's a logo. Yeah, that's a that's a logo. That's a graphic and it's not gonna do much for you It won't do anything for you. It's like having a website. Nobody cares It's like judging someone based upon how they wear it's how they represent themselves, but that's not who they are So when you say when we're talking to the audience here, you say go brand yourself. What does that mean and where do they start? Yeah, so when when I think about branding what I think is the way that we onboard people when they meet us Okay, so you came in here, right? Elliott army the Elliott group when you came in here. How did our people meet you? How did they greet you? I? Think when I first saw you is online You want to hear my first thoughts when I saw you it was probably extreme price. I don't like this guy No, no, it wasn't I did I did like you I was like I was like come an easy sell. He's gonna sell me for sure Yeah, I knew it. I knew you're gonna sell me and your boy over here Brennan, he's a stud man. Yeah, like Yeah, he's a killer. He's a fucking awesome dude And so and I know he speaks so highly of you too and so he did such an amazing job and Yeah, I was just one that comes to the event next thing I know dude I'm freaking hand in my credit card say let's fucking go. Let's do this Well, and listen, it would be a disservice if Brandon didn't take your credit card Okay, let me explain this to you and this is why sales is so important So our brand is real and by the way once you saw that we were real then you said okay I want to spend more money. Okay, because it's so hard to find something that's real So the Elliott group has core values all over all of our TVs all over walls as you walked around our company It says Elliott army 3.0. Right and you can read through the things as you walk in We must make sure that you understand that those things are real. That's the way we live That's the way that we operate number one. You become family immediately You got to understand this. Okay. This is a very hard concept to get Elliott army, which is all the people that work in the Elliott group We got together and decided to show everybody in this world They don't have to prove it to us that they're gonna buy before we give them our best Anybody that we run in place anybody we run into at the grocery store at the gym in our own building Anywhere anywhere we run Anybody that we come across we shake your hand. We give you a hug We show you love and people at this point say that's stupid It's so stupid that we're one of the fastest growing companies in the world right now So be careful and hold that thought Okay, well before you finish I I view my clients as family and I and I tell our clients Why wouldn't you view your clients as family because you want to have food on the table? You wouldn't have the house that you're on like everything that your family gets to enjoy is from your clients So how are they not family? Yeah? Well, it's it's because people honestly just don't care I think it's just yeah, they just know they just don't care like the deal is is that I think some people are just Disconnected they get so burned out with people and well But see she you shouldn't have a coaching company if you're burned out because people don't burn out they lose their purpose Okay, and that's why all these frauds are coming to light right now That's why you got all these companies that aren't doing it right getting taken out So my advice to you and to everybody and even to myself would be to number one stay grounded Stay grounded. I am that kid that at 18 years old was broke and I and I've never had more than five dollars in my hand Cells changed my life. Okay cells and leadership will make you rich It'll change your whole entire family legacy. It'll change your bloodline. Okay now now I got to go teach cells and leadership to the world. Hey guys, what's going on? It's Andy a lot of you leave comments. Tell me that you need help Do me a favor I'm gonna tell you the best way to get a hold of me shoot me a text message right now 918 210 254 918 210 254 I'll help you with whatever you need. I got your back for life. Let's get back to the video Now in any industry, I need to make sure that people know how to influence persuade close sell I need to know how they know how to speak they know how to talk they know how to have confidence They know how to believe in themselves. They know how to articulate their words We got to give them some new language like we got to do all these things and we got to do it now Because the error to win right now There's so much money this world will give you whatever you want right now if you'll become great right now The marketplace is dying to reward you now So I got to teach them how to sell and I want to say something you said, you know I gave Brennan my credit card it Brennan would be doing you a disservice if he didn't take your credit card The reason why is because we don't suck at what we do. We are really good at what we do So if we're good at what we do We need to make sure that you do do the training with you because us because if you don't you could stay the same number one Or two you could continue to struggle with things that you struggle with or even worse Three you could end up training with some other guy that you waste your money with and freaking screws you over So he better take your card because we're going to do our job and we're going to change your life And dude our families know that we live to do this my children go ask them what we do My dad teaches people cells and leadership and fitness. That's all we care about It's all we want to do is change people's lives all we actually care about is transformation And every and by the way cells creates money transformation cells creates transformation and mindset and confidence Fitness creates transformation and mindset and confidence Dude like all this shit like flows together. That's why we picked the main three things You know, which is fitness Leadership and then cells But if you want to get rich leadership and cells And then if you want to get rich and be around for a long time and you know Have your family love who you are and you actually want to like yourself You got it You got to throw fitness on there and you don't just sprinkle it You got to have total immersion in it and one of the things that I know you're going to do is You're going to continue on this 3.0 journey to build the best body you've ever had in your entire life For you that's not for any girlfriend. That's not for your kids. That's for you It has to be yeah Some people make fun of me because I lift up my shirt and I check my abs. You're like, oh, you're so vain I was like, no, no, no, you're you're not No, you're looking at it from a different you're checking yourself I'm seeing when I lift up my shirt and look at my abs that's saying how good have you been at your water How good have you been sleeping? How good have you been eating? It's not a vain thing It's a score. I can give a shit whether you think I'm attractive or not I've already went through that whole identity crisis of I am my body. I'm not my body. It's a representation of who I am So I love that you talk about that and I talk about like you like you got to fit your brand You talked a lot about your event like if you walk in the room And I'm sure you've had a lot of people say oh you've fat shame people And and I heard you talking as if you've received a lot of shit from that Have you received a lot of shit people saying that you're fat? No, no, but but a lot of people just see so social media, right? Like you can only understand what you see on social media, right? But what people don't understand is this so the people that I'm with in rooms when I'm talking on social media Those people have paid a lot of money to come into those rooms And they've and they've opted in to me telling them the truth They've asked me to give them the cold hard truth They said andy don't feed me ice cream like it like a little kid and make me feel good Please tell me the truth. I'm here to change I obviously look up to you Just tell me what to do and I say dude, we are going to start working on you And then basically we like hold each other accountable and by the way it's called positive peer pressure Okay Negative peer pressure would be me asking someone to do drugs. Okay. Could you imagine this andy? Andy has these events and he gets drunk with them andy. LA has these events and he and he does drugs with them Okay, they're saying andy LA has events and he tells people that they need to get healthier for their family so they can win bigger I mean, what are we talking about? Like like but that's why I explain it because people on social media don't understand But if you've been in the room with me if you if you've seen my heart if you know my intentions And I'm going to say one last thing Dude my life my life changed when my wife told me dude, you're getting fat You're getting comfortable. You're better than this. Yeah And dude when she told me that I got pissed. I needed to get pissed to change I thank god every day for her having the courage to tell me the truth Dude, she went a couple years without telling me the truth. She went a couple years being the good wife You know keeping her mouth shut not not not bringing up that her husband was getting soft Okay, and all it did was make me worse. Yeah Thank god she had the courage one day to tell me the truth Dude, that's all we want. We just want to be around people that want to see us do better And that's when these people come in these rooms They come in there and they ask for me to speak to them to them the truth But they don't see the other nine hours of build up around that they just see the short clip So but that's why I want to tell you man that um my family is all fat Okay, like my family so like you need to know that like the minute that I quit doing all these things That I'm talking about like I know where I'm going. Yeah, so I have to take care of this I'm not opposite if I don't work out. I turn skinny, but see but everybody does something for a man I almost feel like that's worse. Yeah, so I don't know. I mean, I'm sure people would love to trade me the Yeah, but we all have our our our deal. We're fighting against you know what I'm saying Um, but the main deal is is that your brand, you know, like your brand like is you and it's your company And it's the way that you onboard people when they meet you Um, if you go to social media and you and you just grab a pen piece of paper and you write down everything that I say on every Real you'll look at it and you'll be like dude. Look at his message Like like like I just I I'm getting tense about it You know and sometimes I'll I'll communicate with someone else. I'm gonna give a little secret One of the reasons why I tend to involve somebody else when doing social media Is because my social media blows up I can do a real where I'm telling what I would do with someone else or what someone else should do It'll get a couple hundred thousand views I'll do it with someone and speak to them as I'm telling them what they should do and it'll do five million views When there's someone else interacting with me Okay on a real It's insane. Yeah, and that's why you'll see if you watch my youtube content Or you'll watch my instagram most of the time you'll see me communicating to someone else Yeah, so I just want to tell everybody like the brand tip to 2024 is that dude listen to me Everybody's just saying shit to their camera. Like let's see you go out and teach it. Yeah, I want to see you do it live I want to see the other person. I want to see how they receive it And by the way, have you seen how all the people receive it that I talked to? They're all like hell. Yeah, man I'm gonna change You know like like why because dude like that they've been waiting for someone to tell them the truth So I just want to say like brand tip. That's a really good tip. Keep someone. That's a really good tip And I have a lot of footage that I need to go through that I interact with people But I don't know why I always default to that so that was really impactful for me Yeah, and I'm gonna I'm gonna give you one more make sure your thumbnails Make sure your thumbnails show someone else in them with you Okay, and whether you're pointing at somebody or whether you're talking to them or something Because if they see that thumbnail where you're interacting with somebody The title is obviously important The thumbnail and what they see that you're doing that thumbnail doesn't even have to be from that video Okay, okay, it doesn't have to be like like think outside the box That could be a thumbnail from something else But show that you're engaging with someone else and then when it gets into the video If they see you engaging like they love it man Yeah, one more thing before we go and I've enjoyed this conversation. Yeah, by the way One thing that I know a lot of my listeners one thing that I really preach to is Building a brand is building a culture offline And I think everyone should be doing some type of event whether it's a retreat a workshop a seminar What was that thing or that epiphany was like man? I gotta start doing more trainings and get bigger trainings and get on more stages and learn the art of speaking and storytelling When did that become like really apparent to you that you needed to learn this craft? 2019 I went to an event. It was a shark tank grant card own Deal and I fly out to Florida The night before was like a meet and greet Um, I'm an introvert. I just started my business Now listen when I sit when I worked for someone else I was deadly when I was at my job But when I left I didn't want to talk to nobody I had to learn all this very quickly remember I built my business really quick because that's what we do we self develop We learn I'm gonna tell you what made me decide to start doing live events because I I saw the way that people were getting treated at live events and it ate me alive And so my first live event I I go to the meet and greet And I notice all the cool people All the people who are you know really outspoken Who don't you know people you know that that aren't me yet, right? They're all in the middle and they're all talking and life's good And then I look around on the outside of the walls where I am Because I'm nobody I just decided to I quit my w2 job and I wanted to start my self training company So I wanted to learn right And I noticed that no one's paying attention to any of us and I look around and there's a lot I pay ten grand to get to get to that event and uh, there was at least a hundred people just Sitting around, you know not paying attention, you know, nobody was talking to them And I was like dude Like I I would I would never have an event not pay attention to people like that So so I I walked over and there was this girl And I asked her I said hey, um, you know, how are you enjoying your event and she goes I think I'm at the wrong place I I I think I shouldn't have come because they didn't make her feel welcome. Welcome. I went to another guy And he was like, I think I made a mistake coming here and I realized dude That when you're killing it and you're doing great and you put these events on man There's a lot of people that believe in you That that want to learn how to build their business with you or want to learn how to do something when they come to your event Dude, you got to make them feel like they're the most important fucking person in the world And that's why you see the way we treat people at my event, which will probably make sense now So I went back home immediately. I changed my plane flight. I saw enough I didn't even need to get training Yeah, and I went home and I created the master closer seminar I said I'm going to take 80 people at 9 97 I got on youtube and I told them and literally boom. I sold it out in two days Everybody that came I showed a massive love I took care of them and it was the most amazing thing and I said dude I'm going to do these every month for the rest of my life and now we've done like 50 in a row In every month, you know, we have four or 500 people that come in and we just show them lots of love And you'll notice is anybody standing in the corner. No ways not at our events Dude at our events do the second you come in do they show you massive love, man? Like it's the craziest thing you saw that he's anybody feel left out at our place. Yeah, hell no Well, they're the most important person. So why wouldn't they be well because but but other events that doesn't happen And and and just test me and go to a couple and you'll see they may say hello to you But you're going to sit down and go through the event We treat you like you're the most amazing person that has ever been born. That's our brand Okay, so you ask why uh, why the live events? Why do we learn how to speak? Why do we learn all this stuff? It's because I think that the fastest way to change somebody's life in a paradigm shift is in a live event Which which you're doing one in september And we're going to kick ass at that event and we're going to make sure everybody feels lots of love And we're going to change your life people will walk in one way and leave another Yeah, we've had some awesome Experiences and uh brand x is going to be like anything you guys have ever been into and yeah, we're going to rock that Shit. Oh, I'm going to make sure that that happens. That's right Super pumped. I'm super pumped. You're part of it man. Thank you one last question. Uh, who do you think could deadlift more? Probably you I hate deadlifting. You don't like deadlift. No, but the fact that you asked me Look if anybody ever asked who you think can bench press more on your mean here. I'm like you What's your lift? What's your lift that you I mean squat? I can probably squat 650 I mean I can squat heavy but deadlift I think I can deadlift maybe 450 right is what I can deadlift But I'm not a fan of it. I messed my backup when I was young So I'm like ultra like that's not my lift But but I will deadlift 225 You know for 20 or something or 185 for 20 and Nice and smooth and good controlled reps and stuff like I'm cool with that as I've gotten older. I'm 44 I just don't like to go super heavy, you know There was a saying when I was younger that it was really hard for me to really adopt that Which is leave your ego at the door because you want to lift so much weight Especially when you're younger high school and college. I think as you get older. I think it's I want to move good I want to feel good. Yeah, you don't even need a lot of muscle to put I mean a lot of weight to put muscle on Your deadlift is my squat. My squat doesn't feel good. Just like your deadlift doesn't feel good. That's right Right. Yeah, and you gotta you and listen as you get older you get smart you listen to your body You know and if your body says I don't know about this Dude, just don't do it because at the end of the day if you get injured and you're out for six months You just gain you just lost all the shit you gained the last six months Like that would suck. Yeah, so but yeah, we're gonna smash. I'm glad you say that because when we see your videos I could Sometimes people might get impression. Oh, I need to work out even though I don't feel good and I have injured and so that's That's really refreshing. Yeah. Yeah, you know your body. You got to listen to it, man I mean, dude, if you if you don't feel good and you're sick you taking three days off to recover Is better than you running your body through the ringer You know and that doesn't mean you don't go out for a walk or something But it doesn't mean you have to kill yourself dude because your goal is to heal up and then go kill it And that brings me to one last question too Like I see your super intense guy and I can get intense and work work work like how do you How do you know when to take that time off in a way that doesn't feel like you're slacking on your goals or you're Giving into your you know your wants and everything like I said I said a runway every 90 days I said a runway every 90 days where I go somewhere with my family every 90 days I work my ass off and then 90 days I know that runways there and I go leave and I go with my family somewhere and it happens every 90 days And then also every week Once a month every week I block off some special family time With my family doesn't mean I'm not working But I make sure that we're doing something on those nights and then on the weekend I spend a lot of time my my kids and then I go home at night and I make sure I eat dinner with them and Do listen like it's not always going to be perfect There's times that we've been in the office till 2 a.m. And our kids don't see us for 24 hours. Yeah, it's the truth But you know what they know what we're doing Okay, because we brought them with us and they understand it and they know we love them And I think that's important for them to see that too. Yeah, so that's the goal. Take your family with you Yeah, I love it. How can people follow you? What's the best way for people to follow you? Yeah, dude, I would just go say go to official andy elliott on instagram I mean instagram Is a great place to go watch 15 second videos We drop four of them a day. They're always a great message inside of them It's very quick to watch or if you want to watch some really long form content like some really training Maybe from events and stuff like that I would say go to youtube youtube's badass, you know our youtube channel just hit 500 000 And you know building a youtube channel is is uh is was hard building everything else has been really easy But youtube has been a grinder. Yeah, especially because i'm not playing cat videos Sales training videos at 500 000 that's hard But you know cat videos i'd be at 10 million a subscriber on youtube is worth like 100 Followers on instagram in my opinion. Yeah, it truly is. Yeah. Yeah, we'll be at a million by christmas on instagram for sure So All right. Hey man, I really appreciate your time and I know you're super busy Guys go follow them Learn how to sell be looking out for more about brand x is going down september 6 and 7th I'm super pumped. We're gonna be having more speakers. We're gonna be doing more trainings Okay, be inspired in what you're doing be next gen as always the world needs you gets off Hey guys, I just want to tell you the true one percenters you made it till the end of the video Do me a favor share it with the friend that wants to go to another level make sure you like the video comment below So I know who you are set your notifications and then subscribe to the channel. 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