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Published on May 30, 2013
Shortly after Katherine Wintsch returned from her second trip to the delivery room, her perceptions of the world around her began to change. The idealized visions of mom-dom that marketers and media were painting did not match the upside-down reality staring her in the face. In 2010, Katherine founded The Mom Complex, a global consultancy that helps companies like Walmart, Hasbro, and Kraft tap into the zeitgeist of contemporary motherhood and create game-changing products and services. The division was launched with a splash, with media seeking out Katherine for her unique perspective on marketing to moms.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)