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Published on Aug 4, 2009
Recorded on July 30, 2009 at CHA (Craft & Hobby Association). Mike Sherman, owner of Soft Flex Company, talks about how all beading wire is not created equal. He discusses what sets our bead stringing wire (Soft Flex, Soft Touch, Extreme Metallics, etc) apart from all other brands on the market. Beading Wire is a major building block in a bead design construction. It is important that your beading wire is a quality product in order to get the best longevity from your jewelry design. If you do not use our brand of wire, be sure to ask your beading wire manufacturer directly where the raw materials come from exactly.