Creating a Pop-up Paper House for Direct Mail: Jean Kropper- Paper and Pixel





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Uploaded on Feb 21, 2012

Surprise and delight in an envelope!
Ever wondered how a new pop-up is designed? Have a look at this!

See the assembly of this pop-up house for a direct mail campaign. A series of mock ups are made with attention to how the piece moves and how messages on it will be read by a prospect. Each time there are small refinements in the structure, the dimensions, or the placement of the images and type.

A paper engineer uses turbo charged hand skills to build the mock ups (or dummies) and a technical understanding of how they will be produced and distributed. That can't be done on a computer. This all contributes to what really matters: your 3D marketing messages will be noticed, read, and acted on. Mind blowing ROI here we come!

Direct mail response rates go up when a piece has movement. Print can be interactive, intriguing, engaging. Yes, the design and production process is more involved. However, a creative 3D print promotion may be kept on a prospect's desk and shown to other people over a cup of coffee, giving valuable word of mouth advertising. Besides that, they are fun; a smiling prospect is much more likely to say "Yes" to your offer.

Jean Kropper
Paper engineer and direct marketer
Inventive 3D promotions in paper from Paper & Pixel.
Ryde (Sydney) NSW Australia

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