 I've noticed that many service providers and businesses that would normally consider themselves to be spiritual people or want to live by spiritual or more higher self values. It's for some strange reason. They toss that out the window when it comes to marketing and sometimes the rest of their business, but particularly marketing and sales. So I'd like to talk to you about that today in this video and hopefully by watching this video or listening to this episode, you'll regain a pure intention as you do your marketing. As we know, when it comes to spiritual growth or personal growth, addressing all of you who are eager to grow to become more aligned with your deeper values or your higher self to embody more of that in your day to day work, a spiritual growth, right? If you're eager for that, you know that the more pure and intense your intent towards growing is in every moment, the more meaningful life becomes because you probably perhaps can see that every single moment is a potential opportunity for spiritual growth, no matter what it is that's in front of us, no matter what it is that we're doing or the challenges that we're being that we're faced with. And yet, you start to learn marketing. You somehow doubt your own spiritual values. And some marketer says you've got to use manipulative sales funnels. They don't say manipulative, they say sales funnels, but sales funnels from most of us the way that we've been taught are quite manipulative. You just, like, I'm just, I'm really genuinely surprised. Like, it's like you toss your values out the window, because you believe some marketing expert knows what they're doing. And even though what they're teaching you feels off or the way they're doing it feels off, you still listen to them. You still pay attention. Eventually you may start to justify a bunch of the same things they're doing because you like them in other ways. And I know that a lot of their marketing is at least at the very least, not pure in its altruism or it's like the marketing people, they pretend they're being nice and altruistic to you. Oh, I'm gifting you this with this. This is a free thing to give yours, give us your email address to get this free thing like everything seems so altruistic and like it's a gift. But then the backside that you don't see the underbelly of it is there's so much strategizing that to look pure and wholesome, but it's really to convince you step by step into buying their thing. And so I'm just, I'm genuinely interested in your thoughts on this because it's like why don't you trust yourself that the stuff they're telling you, you don't have to do it like it's not. It's not aligned with your spirituality or with your values. So, but it, you know, some people say, they don't tell me this but I think this is what they're thinking maybe this is what you're thinking but George, I just have the marketers just have to do their thing. I just have to do the evil thing of marketing. And then when the clients come to me, then I can be my spiritual and integrity self with my clients, because that's really where the real work is with my clients whatever the marketing is is just a necessary evil. Right. It's a means to an end. And here's lies in the problem herein lies the problem is that the first me essentially the contact you have your business has with the world starts off as manipulation or as a means to an end or as a necessary evil as doing things that feel questionable to you. So when you start off your connection with the with your potential clients with the rest of the world. That's how you start so that oh eventually they get convinced they get persuaded charmed, perhaps hypnotized to buy from you and then now you can be your aligned integrity spiritual good self as you do your work. I've said this before and it's worth repeating again and again. The real work starts in your marketing, your values actually impact a lot more people through your marketing than your clients. Let's think about this. Hold on really think about this. Your marketing, your, your blog posts, your videos, your sales pages, your website touches a lot more people than the few who eventually work with you. How many people need to go to your website or to see a to see your blog posts, all your many blog posts or your videos or how many people need to do that before one person ends up being your client. I don't know how many for for you is it 10 is it 100 it 1000 is it more than that. Let's let's say 100 people need to visit your website, and you get one client. You do not care about the other 99 people they're just tire kickers. No, of course you as a spiritual person. All right, you care about everyone. And we should care about everyone. I mean in the general sense, we don't have time to literally care for each person with the same amount of energy and time, but we care about the well being of everyone. Because we have those kinds of values you and I. Do you care about the 99 other people who don't buy from you. And you just care about that one person who does buy from you. If you, I know you care about it. So if you put your caring into your marketing. That means you say, I'm going to be aware of what doesn't feel right to me in marketing what's manipulated what's most of the marketers that are teaching us. I mean, I feel it, because I learned from many of them. And many of them are my peers, my colleagues in my industry. It's mostly manipulative BS, not BS because some of it works to get a few sales in the short term, but it's BS in terms of misalignment with your spiritual being. And so, back to this idea that you care about your spiritual growth. So, let's not throw your spiritual growth out the window when you do marketing or sales work on that kind of stuff or getting clients can't be spiritual I need to pay the bills. And this is the problem when you start to strategize from desperation. You've lost your way. You've lost your way, because it's like, Oh, I got to pay the bills. So let me just ignore my spiritual values for for now. I got to do the things that work to get sales George just get clients and then I'd be spiritual Michael, you don't have to do that. Let me. I've been trying to tell you tell this to you for, you know, all these years, you don't have to do that. Let me tell you how you can spiritual fully spiritual, fully aligned with deeper values of caring for the humanity and yet have effective marketing and get lots of clients ready. Here's how you do it. You care. You bring your caring into market research. Okay, so the reason why your marketing is not working there's, there's, I'll say there's, there's three reasons. Okay, why marketing basically doesn't work and why you're not getting clients not getting as many as you want. There's alignment. There's reach, and there's trust, the art method. Okay, alignment, reach and trust. Alignment is, is your product and service so aligned with the person in front of you and what they want that they say of course I'm going to buy that from you. Or do you not care enough for them and only care about your own thoughts and your own peak experiences and your modality, because if you only care about your own self. You say how come George, people aren't buying my stuff. You're just thinking about yourself. I mean, you're a caring person but you forgot to activate your caring in your market research. You forgot about that you didn't realize that that was a thing. Yes, it is. You care. But when it comes to your service and your product, you are so not you, by the way, I'm just saying the person who is saying, how come I tell all my friends and I post on social media about my service nobody buys it, or not enough people buy it. Let's talk about first alignment, it's because what you're selling people don't want. Yeah, people don't want what you sell. That's why you're not getting enough sales. I mean, you know, you think your thing is so great but you've been in your head too long. You've been in yourself too long. You have forgot to activate your caring when it comes to your product design, your service design, how you what your what program you're putting together you forgot that the caring starts there. You care, you care by talking to your potential clients and saying, what would you like me to design, because we have limited time on this earth, and I want to put my efforts into doing stuff that you actually want. So, tell me what you want, and I'll put it together and I'll sell it to you and then you'll buy it, because that's what you want. Now you might say well George they don't know what they want. Now that's not true. You just have to ask them the questions to pull it out of them. You know, and I don't have the questions in front of me right now. If you want if you if you want to you could take my core program I online course about market research but the questions are basically something like this. The questions are, what have you been buying in my area of expertise. Because the fact that they're spending money on something that's remote even remotely related to what you offer means they want it. They spend people spend money on what they want, not on what they need. Very important. People spend money on what they want, not on what they need, because they don't know what they need. They know what they want. And you think you know what they need. Because that's where the money is going is what they want people as we know we often spend time spend money on things that we want but don't shouldn't right don't really need junk food. You know, whatever it's like, we spend time and money on things that are not good for us but we, it's pleasurable is desirable it's something we want. It comes to your life coaching your holistic healing, your mentoring your guidance. They do want something and regard regards that you just have to figure out what it is. You have to talk to enough people. And this is where your caring comes in. If you say yeah of course yes I know I'm caring. And now I realize I have to activate my caring by talking to more people this is where I'm not this is what I'm not doing. I'm not talking to enough people you are not talking. I mean if you have trouble saying how come people aren't buying this thing. I have one answer the first answer for you is, you're not talking to enough people. If you talk to enough people and say something is off with this program of mine this service of mine because people aren't buying it and I'm just curious. What are you buying and or what are you seeking. What are you buying, whether it's related to my thing or not okay but you know we can talk about what you're buying I mean, even remotely related to my thing. What are you buying. Because that's what is a clear indication of what you want. And I want to align my service to what people like you want. So that's alignment number one number two is reach. Reach is I've, I talk about this all the time, Facebook ads, Instagram ads, LinkedIn ads, collaborations, or content that goes viral, because you have put up put out enough content. You know, let's talk about each of these very briefly here. Facebook Instagram ads. I have a whole course on that if you're interested but it's essentially it's like, wouldn't you like to pay $10, $10 us to reach 1000 for a brown fans, or name the celebrity or influencer that that you like to reach their fans yeah $10 can reach you 1000 for a brown fans. Did you know that. Brené Brown, Eckhart Tolle, Emma children. I don't know name name the thought leader that is famous that's well known, Tony Rob, I don't know Tony Robbins and right for you, whatever and we just name, name whoever it is but chances granted Doyle chances are, you know, hey house sounds true the chances are you can reach 1000 of those people with $10. Did you know that. That's the genius of Facebook and Instagram ads. This is also why people hate it. Right. People say evil evil methods evil Facebook evil because they take our data and sell it to advertisers who are selling it to advertisers. Me, they're selling it to me and you the advertiser. Yeah, you pay 10 I paid if I didn't, if Facebook didn't take didn't take your data and told me that you like Brené Brown, I wouldn't be able to spend $10 and reach you and 999 other people. So $10. That's all you need. I mean, no one's going to buy your thing after seeing you scrolling by your thing once that's what it means to reach someone, they at least scroll past your, your, your ad, at least scroll past some of them will stop and look at it. I'm looking at my phone. So 1000 people at least scrolling past some of them will look at it. And then they might go, okay that's kind of interesting and they keep scrolling and then the third or fourth time you reach them so $40. They might finally pay attention and go oh wow who's this person. It's interesting. $40 are you willing to spend that. That's reach. Okay, 40 bucks. Not saying you're going to get a client for 40 bucks, you might. But this is why I talk all day long about why aren't you doing Facebook and Instagram ads. Generally don't know because they're evil. You could say we could say every everything is. You could say Facebook Instagram is evil. And yet, they have been, they have been essential for so many small businesses like mine and like people like you, small, small businesses, like I don't know how to reach people. Oh I can pay $10 and reach 1000 of the right people. Oh my God what is what an amazing tool. Yeah, so Facebook is evil. Yes. And it's also the flip side of it it's also helping solo in micropreneurs like me and you to reach 1000 people for $10. Is that evil. No, I mean, like I said it's two sides of the same coin, they take the data and sell it to us. And reach has you can do ads or collaborations so other people who have an audience, similar size does you maybe you have 50 fans right now they have 50 fans, you do interviews with each other and now you've each reach another five people. They're 50 fans right maybe not all 50 will watch it but maybe five of them will watch it so now you've, you spend an hour swapping interviews with somebody else, half an hour, them interviewing you, half an hour you interviewing them. And you've reached five more people. Why is that that's great. Why wouldn't you do that all day long. Right. Reach people with a similar sized audiences you, and you can do that all day long. Right it's an it's like, it says spending an hour with one potential client you're spending an hour and reaching five potential clients. You know not one on one, but at least they're seeing your video or reading your blog post or something so swapping. I'm going to keep going here. The last one I said art alignment, reach and trust and trust is what we started this video with which is having pure intentions in your marketing. And this is what we're talking about like if you do marketing, really aligned with your spiritual values with your deeper values and you say, cut the BS out the stuff that I'm learning elsewhere I'm tolerating other people's BS manipulations and subtle manipulations or I'm going to cut that stuff out and I'm going to listen. When I create content. I create content to help. I create content to delight there's a pure intention there to serve. That's all I'm going to do I'm not going to try to. I know I'm sorry I did mention some of my courses in this video but I wasn't trying to sell you the courses I honestly wasn't. I want to communicate this framework and like help you out if you never buy my courses. I'm honestly okay with that. That's the practice. Are you willing to do that. I think you're willing because you have that deep sense of caring, and you activate your caring in your content to say even if you don't buy a single thing for me. I'm going to show up with courage and conviction. In my content, even if you don't buy a single thing from me ever. I'm still going to serve you with content. I'm still here to minister to care as a cause of what I believe in what I believe will help humanity. And in your offers. When you're selling a program or an event or product or workshop or or a coaching service. Do you believe in what you're selling. Have you done the alignment work of you're selling something you know people want. Well if you sign something people want why are you shy about selling it. You should be out there with gusto with joy saying oh my gosh I know what you want. Here it is. I'm so excited to present to you what I know you want because I've talked to you 30 of you and I know this is something you want. I took that those 30 conversations and went back into my lab, my home office, and I designed this thing that you want so here it is I'm so excited to share why wouldn't you do that with gusto enjoy of course you. That's pure intentions and marketing to I don't have to use any tricks to try to get you to buy no tricks. I'm just telling you what I think you want this product or service at a price that I think you would find a good deal. That's it pure intentions and marketing and sales allows us to really do it with joy to do it with heart. And by doing that and therefore much more sustainably we actually we don't burn out because we, we show we don't even have it no longer becomes a chore, I think, because we get to to serve content in a way that's uplifting humanity. No matter if anybody buys from us. Now of course of course, if you keep doing it people will buy from you but that's not your main that's not your like that's not what you're thinking about you're thinking about that's one what I'm thinking about service. And then when it comes to selling, which you sell occasionally at least once or twice a month you say hey, here's my coaching package here's my coaching subscription here's my workshop here's my online course here's my group program. This is together based on conversations with a bunch of you. I think this is what you want. What do you think it's honest, I don't have to use any tricks to get you to do it. So, anyway, I hope this is helpful. May we all find a purer intention in our marketing and selling so that we are pulled, not push we have to we don't. Hopefully no one has to push us to do our marketing. So what a chore. Oh, I got to show up for my content. Oh, I got to remember the cell no it's it's out of a pole towards the caring for the audience that we show up consistently. So, thank you for joining me for this and I hope this is helpful. Take care.