 what's up this brand man Sean and this video is the first of a series I'm gonna call Motivation Mondays and I know many people have done Motivation Mondays and things like that before but I want to make it clear on why I'm doing it so you know the right people can get the results from it man I understand the purpose of everything because I talked to so many artists right I'm helping with marketing and branding over the years but what I realized is mindset truly is a limiter for many of them and it all comes from perspective of how you're viewing a set of problems a set of tools because one artist will see a set of tools and the math that they do to end up to a certain answer is completely different than the math that another answer problem I'm another artist would do right so this artist will see one plus one another artist will see one times one another artist will see one times 20 right the tools can be given to you but if you don't understand how to see the tools how to leverage the tools and and where the tools thrive the best you're not gonna really be able to get the results and a lot of it comes from a from artists having a very worker mentality versus entrepreneurial and understanding how to about value the things around them including themselves so this is why I want to do this series man hopefully throughout this series you know yes you get motivated but also even bigger than that you really start to see things from an entrepreneurial perspective so it won't just be hey like you can do it right this will be this is how you have to view certain problems if you want to get the results and this is what it looks like so you can start framing that for your career now after that long explanation here's video number one I want to go ahead and just hop right into the first thing that I see and maybe we'll snip it this up somewhere as well but one of the biggest limiters that I see so many artists have is this impoverished mentality this scarcity mentality because you work so hard and I'm not just talking about money right but you work so hard and then when your stream start to take off your followers start to take off it's like something's finally working finally I can chill and that's the opposite of what you should be doing it's not time to chill this is when you should lock in get in the zone this is when you shoot a shot and you won't miss right it just goes it just goes everything is falling when you put one dollar in and instead of getting two dollars back like you're used to or three dollars back like you're used to you put that one dollar in you get a hundred dollars back you get a thousand dollars back because you have momentum on your side and what a lot of artists don't understand is that window is not open forever you feel like I got a million streams this song is just taking off organically I can finally take a break but that's a window that's opening and can close it will close so what you have to do is squeeze every bit of that lemon right in that moment so you can get the maximum results that should come from that moment and I know it's hard but a lot of artists don't actually even feel this pain this is why I'm talking about this one first a lot of artists actually don't feel the pain of the miss opportunity because if I go from 10,000 streams right being the norm and all of a sudden I start hitting a million streams two million streams mentally I'm like I'm good right you felt such a strong leap of progress that you don't understand that you just missed 20 million streams that two million streams could have been 20 million streams but the person whose experience looking on is like I know what this moment could have been and I'm this is coming from real experience in conversations of artists I know what this moment could have been for you but you were so comfortable with where you got because you were so relieved right but you don't understand everything that could be and you don't understand how hard it is going to be to try to make this happen again this isn't a moment where you've now escaped the difficulty of making things pop this is a moment where you just need to maximize and go as many levels up as possible all right so when you start from the next floor the floor is a little bit higher than that last floor all right it's like Lil Nas X with Old Town Road that song could have just been a regular viral song did 10 million streams on the internet all right but because of the label situation everything that started to happen and continuing to double down and double down and double down it became you know record breaker all time record breaker all right and the visibility that came from that gave a lot more visibility to the rest of his music that if he just dropped the rest of the music and all of a song that maybe did 20 30 million streams it wouldn't have been the same right it wouldn't have been the same he wouldn't have garnered such a great name when that moment happened so many people are looking at them they're looking at them what are you gonna do next that gave him a platform but he could have just let it be a super viral song online and did 30 million streams but that moment wouldn't have happened for his next music right so when you find a moment that happens the momentum is going squeeze it for all you can that's all I gotta say squeeze it for all you can that's it peace Wow what's up it's Brand Man Sean and if you got value from this video we got a ton of value to offer you in brand man network.com it's completely free the link is in the description if you want to talk with us directly or some people in our community in between videos so you can ask questions specific to you or hop on one of the live sessions that you see on the channel when we're speaking with other artists brand man network.com is the place to go hop into our app it's really dope and you get access to free courses as well but it might not be free forever so hurry up and get in there before I change my mind