Vatican Radio welcomes advertising





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Uploaded on Jun 4, 2009

For the first time in its history, Vatican Radio, best known as the popes radio, will broadcast advertising.

The profits will help Vatican Radio ease the difficulties of the economic as well as modernize the station that delivers the popes message to the world.

Monsignor Renato Boccardo
Secretary General, Governorate of Vatican City State
We need money to help this radio station in its mission, because it has a very particular mission of broadcasting the popes voice to the world.

Since Guglielmo Marconi, inventor of the radio, inaugurated Vatican Radio in 1931, theyve never broadcast publicity or advertising. But come July 6, they will begin doing so.

Monsignor Renato Boccardo
Secretario General. Estado Vaticano
It hadnt been done until now because it never seemed to be an official radio. It would have been better not to have advertising, or to have only some institutional advertising from a few serious and well known administrations. But this can help the lifeline of the radio station.

Piero Gnudi
President, Enel
This is a collaboration to help Vatican Radio economically because the radio has never been opened to publicity.

Enel, the most important electric company in Italy, will be the first of many companies set to run advertisement on the popes radio station. But they all must meet the ethical guidelines set by the Vatican.

The ads will be broadcast in five languages and are expected to yield between 100,000 and 200,000 euros every year, a good amount of help for a radio station with an annual budget of 20 million euros. Vatican radio broadcasts in 47 languages in five continents around the world.



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