 I once worked with a school district in California that was having a super hard time retaining its janitorial staff. It seemed like every other month the administrator would have to hire another janitor, vet them, equip them, invest in training them, and then out the door. They were back to square one trying to hire another janitor. But then one day, at one specific school, the principal did something completely new and different. She went around all the different classes and asked the kids to write a letter. And in the letter, she wanted them to thank the janitor for what he did for them every day in school. I'm telling you, letter after letter, the things these kids said. Thank you for making sure I don't get sick. It's so nice when you put out the cones and I don't fall and get hurt. I like your beard and you always make me laugh. Overnight, these letters put that janitor into a story that was so much bigger than hey, I'm the guy who cleans up after kids in an institutional building. As a leader, you have that same power. You can take each of your employees and make them the hero of a better story.