Upload

Loading...

IE Professor David Bach on Non Market Strategy: The Next Frontier in Competitive Advantage

3,024

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Nov 23, 2010

IE Professor, David Bach discusses the importance of looking beyond traditional drivers of competitive advantage within markets, and finding opportunities in the nonmarket environment. As CEOs increasingly worry about political and regulatory pressures, he proposes to proactively engaging nonmarket actors and building competitive advantage through nonmarket strategy.

  • Category

  • License

    • Standard YouTube License

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...