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Published on Sep 7, 2013
This Part IV of IV series on "Top 15 Viral Video Engagers: #1 Exaggeration" is provided to students of Dr. Jim Barry as examples of how "understatements" can boost social video attention and engagement. The viral YouTube videos show how unshaken calamities, exaggerated concealment and exaggerated simplicity can generate above average results on Youtube views, likeability and comments. Our thanks to Milwaukee, Rexona, Mentos, Spor and Cuervo for recasting these commercials as YouTube videos.