 So we had the SID display week here at the JDI in the high, so who are you? I'm Steve Radlich, Director of Sales for JDI. How are you? And these are some cool displays you have right here for the automotive market, right? Yes, they are. We're trying to show some center stack displays as well as cluster and console. So this is specially shaped? A little bit special in the sense that it's flat here on the top. It goes to a J curve here on the bottom. It's actually shaped and as you can see on the sides as well. And what's going on up here? Well, let me show you something here that this display, for example, can answer a phone if you wished. Here's a gentleman. And what's going on up here is if this was an autonomous vehicle, something like that, you know, we're sitting here enjoying the ride. Well, maybe you really want to have that display being over here, so we just go like that and try to speak to the gentleman over there instead. How do you do that? Did you swipe it? I just swiped it. That's all. We're going to end it. You know, we could do navigation typically on this display, something like that. We could also draw on this display. You know, remember, we're in a car that's driving itself. So this is for the self-driving car, imminent future of the self-driving car, right? Well, this is a concept for that, but let me bring it back a moment, too, because it's not really only for the self-driving car. I mean, we can do this kind of display. This is a typical application today in the automotive market. Of course, you know, you answer your phone in the automotive market. The point here is that this is a display with our in-cell pixelized technology. There's no external touch panel. We've got local dimming direct backlighting. So it's very black and it's very responsive and curved. These are curved 800 millimeters to 1500 millimeter curvature, three different displays sitting in one glass. And finally, we also have a mirror concept here as well, too. This is also another one. Yeah, another one with the idea that we really want to give a display to the mirror. We have a very nice panel with a nice mirror in here. That looks awesome. So this in-cell, it's kind of like a dream of integrating the touch. No, no, I cannot say it's a dream. We're doing it right now. Actually, we're shipping automotive displays with in-cell touch capability into the market today. Because some smartphones have this, right? They've had it for about three years. We started that three to four years ago, in fact. And nowadays, we're starting to ship in-cell into this market. Is it a challenge to get the in-cell bigger and bigger? It's part of it. Actually, a touch panel would be in smaller size. Getting it this large is a challenge. Getting it this responsive is a challenge. Nice. That's awesome. And you have some more demos over here. Let's check them out. So right here, you have another, what is this? This is a pillar-to-pillar concept display with four 12.3s bonded to one cover glass. They're all nicely bonded to one smooth curve, 1500 millimeter curvature. Again, it's a concept. In a sense, it could be pillar-to-pillar. Or perhaps, you know, if a vehicle manufacturer wanted to only have half of this in a vehicle. But think about what would happen in a vehicle incorporating such a display like this. I mean, you would have to redesign the whole vehicle instead of having a center stack. They'd have the whole system right here in front of you at your fingertips. And what would you see in augmented information about this? Well, it's really up to the OEM. What do you want to put in there? Obviously, this, if it was parked, you could do this panoramic view. You could make this be your speedometer. You could have this be your video, maybe. Of course, in the States, you really can't show video, but it's really entirely up to whatever the automotive manufacturer might want to do with so much real estate and display. And if the regulators speed up the adoption of auto self-driving cars, that would be amazing. Like for you, that would give you so much work. Well, that's very true. This may not be the end of it, though, if that happens, because these types of displays might get very much bigger or different in size and different in shape in a truly future autonomous vehicle. Can you do roll-about displays that just come in front of you? We can do it nowadays. I have to tell you that some of the display features you see for the future, you've got to keep in mind the automotive market is very, very robust. And we must have reliable displays for the future. So it's not quite as simple as consumers might think. For automotive, you need to not be distracting the driver. True. You need to have nice issues with all the lights and the sun and everything. Right, we also... Reflecting badly on it or something. Yeah, that's a lot of challenges in the automotive. It comes from the sun and high ambient lighting conditions for the displays, as well as the wide temperature ranges that exist for the automotive market. We have to typically test on a minus 40 up to almost boiling. So it's a very wide temperature range and it has to suffice for 10 or 15 years. It has to be very accurate, the light sensor, right? So you adjust the brightness? Well, maybe some of our tier one customers would do with the adjustment of the brightness. It does depend. If you open up a moon roof on this bright sunny day, you're going to typically wash out a display. And illicit has a lot of brightness too. And this is the same one we saw before? Yeah, that's the same one we had in the center stack. Just a little bit easier actually to work with here. Yeah. Yeah. And also, so JDI is like the leader in Japanese displays, right? Well... You are the Japanese display. We were formed from Toshiba Sony and Atachi back in 2012, April 1st. That was the merger of the three companies. Sony, Atachi. Sony, Atachi and Toshiba. So it's been six years that we've actually been in operation and that's the combined technologies and manufacturing capabilities of the three companies. That not only exists in the automotive market for us, but all of our displays. Smartphones, industrial, et cetera. But as far as the automotive market itself, it turns out that we have had strong position in it as both Toshiba and Sony and Atachi as well, so that we do have the top share of the automotive market today in the world. And one of the biggest things happening right now is the accelerating rate of new ideas, innovation. Oh, certainly. And that makes the display market really interesting for you, right? Yeah. What's kind of interesting though when you think about the vehicles that are in the field today, you know, anything today was designed and conceptualized three years ago. So the automotive market lead time is so long. So although we're seeing things like this being suggested today, it's going to take us a good three to four years maybe to actually see that in vehicles on the road. I can't try to imagine what's going on right now in the R&D for the next three years. You can imagine, but I can't tell you. It's probably amazing, right? Yeah, it is. It really is. An automotive market. So maybe I can check some of the other demos. Certainly, please. Yes. These are the industrial lineup we have. This is Biff. Hey, how you doing? Hi. Yeah, this is our industrial line of LCD products from small to large. And what we specialize in is we specialize in long life products. Our industrial customers require seven, 10, 12 years of support. And that's what we provide. And these standard, these are not customized. These are standard off-the-shelf products. Most all of them are very rugged in their design. For example, this particular LCD has a thousand nits of brightness. It has a thousand to one on its contrast ratio. It has a very solid six mounting bosses in the back of it that are metallic and they are threaded. So once this is mounted into a very industrial and rugged requirement, it's very stable in its mounting design. It's outdoor readable. And its life expectancy is at least 10 to 15 years. 10 to 15 years. Yes. And all of these products are rugged in their architecture. The temperature rating is minus 40 to plus 85. And the shock and vibe specification is automotive rated. And these all come with a zero bright dot defect. We guarantee you... Zero what? A zero bright dot defect. We guarantee that these LCDs will not have a red dot stuck on. They won't have a green dot stuck on. And they will not have a bright dot on their optical characteristics. Zero dead pixel. No, zero bright dot defect. Bright dot defect. We guarantee that there will be zero bright dots. And then in addition to that, we offer a standard PCAP with many of our LCDs. This has a PCAP and a cover glass. This is a 10.1 inch wide UXGA. It's 1920 by 1200 in resolution. It's IPS technology. And it's 800 nits of brightness. And this particular LCD does have a standard PCAP available with it. There's no NRE involved. And this is something that we can sell with or without the touch panel. Many of our LCDs have a standard PCAP built into it. This is a brand new LCD. This is a 6.4 inch XGA. It's resolution is 1024 by 768. And it's a very high bright LCD. This is 1400 nits of brightness right out of the box. It is also IPS technology. So it can be used in either the portrait or the landscape orientation. And what kind of product would use this? Where would it go? This is very popular. Trains and chips and airplanes. This is actually very popular in avionics applications. And they use it in the portrait mode in avionics applications. So in airplanes? Yes sir, in airplanes. This is where it's very popular. And then this LCD is a 7 inch full HD. It's 1920 by 1080 in resolution. And this is very popular in broadcast cameras, much like the one you're using right now. Most of our customers enjoy using this in broadcast applications. It is IPS. You can use it either portrait or landscape. 700 nits of brightness in a full industrial package. And this particular LCD, although it's full HD, it's going to be around for a good 5, 7, 10 years to come. We really focus on long life in our products. So it could be some of these products that are external displays for camera operators. Oh yes sir, this is a... Very bright, outdoor viewable. Yes, this one and the 10.1 wide UXGA are very popular in those applications. So if you would like to upgrade your camera, we can make that happen for you. That sounds awesome. And then right here, some more. This is an 8 inch. High resolution in an industrial application. It's 1280 by 768. It is 900 nits of brightness. Very durable, industrial grade specification. And then this is a brand new LCD that we're offering in the industrial sector. This is a 4K, 2K, very high resolution. It's 3840 by 2160. And this is one that we're introducing as a brand new product here to show this one. Small bezel. Very small bezel. And durable. And we're building it in an industrial package. Now, this one is still in the final stages of its development. All of the other ones I've shown you are in full production. And we're available to work with new programs on all of these today. Nice. And you have some more display demos over here. I'm going to bring you over around here. Alright, thanks a lot. You're welcome. Thank you. I'm going to show you some of our new technologies that we're working on. So in this one is a highly transparent display that actually has a transmittance of 80%. We don't have a color filter on it. We do not have a polarizer. Strictly through the light is thrown through the glass in spite of the image out to our eyes. No color filter, no polarizer? Right, correct. So how does it work? It works with sequential RGB LED lighting. And scattering dispersion of the light image through the panel out to our eyes. So does the effect seem to be some kind of... What could it be? What kind of application could this be? Again, I wanted to speak to you again. This is an R&D effort, so at the moment it's small prototype in that sense. But what it could be, you may be able to take, for example, what is showing in the poster. You know, just sort of a display in front of something else. That's one thing that could be done. It could also be, if you're thinking about windows, you know, maybe you're in a car and you're looking through the car window but you instead see your map of direction on the window or put that into a train or something like that. Something, again, even with the retail world again where you'd have some sort of product behind something you're trying to specify, oh, this one's on sale or something like that. Again, you could highlight with the display something that's behind it. Is it possible you could make it much bigger? Potentially possible. Potentially. It's very difficult actually to go forward. We just don't drive somehow the thing. Potentially the issues in making it bigger come into play and making it very uniform in the produceability of it. And both sides is okay. Yeah. You can do it from one side and the other and it would be as bright and everything. Yeah, yeah. You're getting the backside. But of course, it is an R&D effort at this moment. Right. Yeah. Secondly, actually it might be better to move over to this one first. This is a 17-inch display which is 8K. We've introduced this one before. This one, though, has a light field effect where you can... I'm hoping you're catching it. As you move from left to right, you're going to see different images come into play. Different sides of the same image. So, is that... Is that... Is that like a hologram? Kind of like it with the light field, yeah. Because we have so many images behind this display, you know, basically about 70, 69, whatever it is. And we're showing them... Can you say 7? 69. 769? No, 69. 69? The various views of the same image. But this one is static. You see, we're just showing the static images. If you move to your left, you see the same display showing a movie, a real life movie. I'm walking around her. I think it's very hard for you to actually capture what's happening in that particular movie. But does that work with the one eye and two eye? Well, you notice we don't have any glasses on. And it's all through the images that were processed in real time. 60 frames per second. Many, many, many images in real time that you guys can see. It's the first time we've shown something like that. The feeling is like you're walking around her, right? Yeah, isn't it? Didn't you feel that way? It was very natural and lifelike, wasn't it? And... So it's really hard to do? Is that something that you can have in commercialized very soon? No, no, at this moment. No. Maybe just, again, an R&D prototype working in the field application area with a lot of bandwidth and processing power. There's a lot of processing in there. A lot of processing. Because there's very, very many. I don't know if it's full HD, but it's like... It's 8k per image. 8k per image and there's 68 of them. Yeah, 69. 69 times 8k at the same time. Right, plus 60 times per second. That's a lot of processing. That's a lot of bandwidth. Right? Maybe. No? Maybe not as much. 169th of 8k. Ah. 8k is the total. Ah, the total. Divide. Oh, yeah, yeah, yeah. I made that. Yeah, no problem. So, but I mean, it looks really clear anyways. Yeah. But thanks to the 8k... I have it wrong. You can have it... Yeah, because of the 8k, we can divide it into multiple images. That's right. All right. Okay. And what's on this one? Well, we have, as you've seen, the one display with a field system. This is a static image, again, of a normal backlight on an 8k display. 72 inches. We had shown this, I think, was two years ago during S&D. We won the Best in Show award for this particular display. It's going to be used in the broadcast industry. Oh. For 8k. But this one is a new version of it, which we're working on to enhance the color. The BT 2020 color gamut. We achieved 97% of that color space. And there's a few different color bars that will come up, I think, right here. Maybe you can capture them both. When you capture them both, you can see how different the blue is, the red is, the yellow, etc. Is it using quantum that? Or is it using red, green and blue lasers for backlighting? So, and this size 8k is broadcasting, you say, so like the control room where they're going to do 8k? Right, like a broadcast monitor, right. In the sense that, you know, the 4k resolution for the Tokyo Olympics is coming towards 8k, so they need a broadcast monitor. It's not going to be this one, it'll be this one over here. It's one of the highest-pitched densities, right? Right. In the world. Right. 8k into 7k, very true. Nice. Now, if I can move you around to another side. Here's some more products we really have. Here's something that we showed at a recent retail show. This is an electronic shelf label. Oh, maybe we'll come over here for a moment. Oh, keep moving around. Sorry about that. These are electronic shelf labels in this size here. Is it e-ink? It's e-ink-based. We have a collaboration with e-ink that we've announced in the past. And this is, though, 2b-com, one of our products. So right now, because of e-ink, it's kind of a bi-stable product. Nice. There's very low power consumption when it's in fixed mode. It can be refreshed, as this will show you in that, you know, if it was a sale event and you want to change your prices overnight, you could do that or change them in the morning. I think if it refreshed the price for every customer coming in. I was thinking about the same thing, but what would you do if you wanted to give customer A a price and customer B a price, but they're looking at the same display? Then you'd have to follow the guy that is a frequent shopper and you could follow him around and get the same prices. Maybe that. Or maybe you could have a special sale at 5 p.m. You're not selling out your produce, your lettuce. You could change the price of lettuce by 20% and go sell it out. It's a beautiful red and a beautiful yellow. This is the type of e-ink that has a very colorful third color. Well, you know, there's very limited color spectrum, typically with the e-ink technology. With the red pop really, I think, would work in a great retail environment like this. Do you have many of them selling already? Well, we've just really introduced it. I think it was a show in February. So it's just beginning. I understand from our industrial team there's quite a bit of interest. This could be quickly selling in the many millions, right? It could be. Yeah. Very lucky. These monitors here, we have a presence in the high-end medical market. And these are radiology market monitors. What we've done here differently is that we've introduced the low-temperature polysilicon technology into these. I think you may know that low-temperature polysilicon gives us a potential to do high-density displays, also to make mirror or borders. So that's one thing that the doctors and radiologists really had hope for. You can put these together side-by-side. And lower park. You know, these generate, you know, large size. There's a bit of heat. So anything with power savings is always good as well. So IPS Neo. Color and monochrome. Yes. What IPS Neo is, is a type of technology. IPS is in-plane switching, and we've introduced that years and years ago. But the IPS Neo, meaning new, introduced a while ago, it gives us very wide viewing angles, color uniformity that's all around the same. Maybe you can pick it up as you look at these. I know you're going to be coming back left or right. You don't really see any image shift, any color shift, the viewing angle changes. That's amazing. Yeah. That's our IPS Neo. So the doctors and surgeons are having a very nice time with your products. Well, it's true. But remember, keep in mind, this used to be film, and that radiologists are so, so careful because this is a person's life mistake, potentially. And you can see all the details that are required. There's no issues. Right. You're not going to see something that's not there or something. Right. And that's a false positive that you don't want to have happen. Scares somebody that they may have a tumor? I mean, that's not good. So it has to be just that way. When it's just a dead pixel. Oh, it's not. There's no dead pixels. There's no dead pixels. All right. Show you a little bit more in the front. Yeah. I want to bring you out to what we do for smartphone mobile applications. So how big is the JDI in the smartphone business? Oh, very large. We are the largest LTPS color smartphone provider for displays. Because LTPS is the main standard for smartphones, right? Right. Because of the high pixel density. It's over 500 pixels per inch, typically. I wanted to point out to you what happened last year. We introduced the full active line last year. We had the similar graphic and things. But at the time when we introduced it, the concept being that we would have a very narrow border and almost no border where the driver is connected. Well, this driver is really not here. And it's a flex cable attached to the glass driver on the backside. So what we can then do is we really make the entire glass become the display. I want this phone so bad. Thank you. All right. I mean, when people do these notches up here. I think as you have kind of like a curved corner, I think you could put the camera in the corner. Well, it's true. I mean, we could do more with the corner if our customer wants that to be done. And it's true. This one is a little bit different from the other. It's got curved and cornered notches in the corner. This one actually is in production. If you catch the left side, our customer is Yami. That's the coolest one. Yeah. They use this one. We've seen this trend really happen in the market. As I said, it was introduced last year. And this wide aspect ratio 18 by 9 is just popped into that. They put the camera down here and you just flip the phone. But I think you can maybe even have it in the corner. Maybe. We'll see. One other difference these two displays. This one is also in production. Similar technology again. But you'll pick this one up as 538 pixels or so. It's a higher resolution. This one doesn't have the corner cut, but it could. So wished. Yeah. This is straight corners. Yeah. This is straight. Are there any products with this yet? Yes. Definitely so. Do you see U11? Right. Think about though with English characters, we don't point to have the need for such high-density displays as indeed the people in Japan do or the people in China do with their types of writing styles. I know that these would work very well. Extremely crisp, kanji characters and such for Chinese market, Japanese market. Absolutely so. So many characters. You mean like in the keyboards or? No, no. I mean when you're trying to display something that's very fine in detail. You can see right here. You can see right here. We just missed it. We can see the numbers in those calendars. They were fine for us. But think about then our colleagues in Asia who use symbols and characters. They need this high density. That's amazing. Do you have one of those phones? I do not. Right? No. But they're totally available. The U11 and the Meme mics too. Yes. So you're making the best full active. Well, we started in, yeah, we started it. We started the trend. Many people followed us. That's true. Right. Thank you. And here you have some more full active. This is an idea of they were tiled together. I mean, again with the neural borders. This is a conceptual idea. No phone that I know of is that. You can have a huge game here. This is the phone of the future right here. Zero bezel. Zero. It's totally arriving. Finally, I'd like to show you this as well too. You know with, again, the smart phones being a very sensitive market to battery power consumption lifetime. Anytime we can reduce power in our displays is very beneficial for our customers. So 15 hertz refresh rate would do that. But a very slow refresh rate we're going to get flicker. You can actually maybe see with the camera. I'm not sure we're picking it up. But to counter that, we have to go through special technology, special electronics as well as special liquid crystal material and design in order to be able to counter that and be able to offer 15 hertz. There you can see, I think, no image degradation. So you do variable frame rates? What does it mean? The customer could do 15 or 60. Typically they would tend to do something like 15 to be able to save that power. So you do 15 when nothing happens? And then you go up to 60 when there's a video or something? Not really up to the customer. We're trying to show 15 is able to be done with really no image degradation to save the power. Nice. Even in animations and everything. Sure. So that means you'd be able to double the battery life or what is it going to do? Well, not always that. I mean, there's a lot of other components in a smartphone that consume power too. The backlight's a large one. Particularly so for the display panel itself. So there's still backlight power to be done. Lastly, we're showing an OLED here. This is a prototype, a development product. We're not in production yet. That's what this one is, a plastic substrate. Are you working with the Ixo? No. Can I comment at this time? Not yet. Maybe. All right. So right now you're the leader in LTPS, which is the standard. Yeah. We have low temperature polysilicon capability. We've had it for years and years and it's said JDI, Sony and Tachi, all of us did. It's been, I know my history is back about 20 years in low temperature polysilicon at least. You're definitely the leader in it. So there's been a great show here at the SID. Oh, it's been a wonderful show and I'm so glad you came by as well. This show has been such a great thing for the industry. I know I've attended it now. I think it's my 30th year. 30th? Yes. And it's been amazing. You know, I covered CRTs back in the day and what do we have now? All these LCDs that do all this phenomenal work. And you even have more stuff here. Yeah. It's kind of crowded right now. So many things. All right. Thanks a lot. So looking forward to the next year. Yeah. See you in San Jose. It was great.