 a very very merry Christmas to you from wherever you are watching us from you are watching why in the morning entrepreneurship Tuesday and what a day that this entrepreneurship Tuesday has fallen on. Let us know what you guys are doing this particular festive season. What's the plan? Make sure you let us know. Pa le twitter you can find us at Y254 channel. The hashtag is why in the morning. Hashtag why kilesha on Facebook at Y254 and on Instagram you can slide into our dm at Y254 underscore channel. Yes, you do miss any of the valuable insight here. You can find us on YouTube at Y254 channel. And in respect to the entrepreneurship and the hustle and the holiday hustle. We have founder of We Inovate Kenya. Wan masharia muhoho here with us to let us know what are some of the business ideas and opportunities that exist in this Christmas period. All of you who love to hustle the holiday hustle whether or not you're partying is here to let us know what are some of the opportunities that exist in this particular time that you can use. To make some money January is nearby. Anyway, masharia muhoho please say good morning to people and wish them a merry Christmas. Merry Christmas and probably a happy new year. It's an honor to be here on a Christmas day. A day like this 25th when Jesus was born. But as entrepreneurs we always see opportunities. So what are some of the opportunities that we can be looking on. This Christmas that is what we are going to probably discuss. Fantastic. I'm even surprised that some of the opportunities that he has like haia. Oh this is actually a job. Ya because you see I'm seeing crafts and gift baskets. You know this the time when people give gifts and what have you. So yes that's one hustle. I'm seeing catering, party planners. Masharia is here to let us know some of the rest that I might have over looked. Now in fact this is a very great opportunity for many would be entrepreneurs. Now if you are young and creative because we are always categorized as either you are a creative or the other side. The other side will explain later. For creative guys this is a perfect opportunity. First of all you have that particular market that you've been looking for. Which market am I talking about? The market that you have assembled with your family people. You have assembled in that community church. I know for us we are here. It's a Christmas we are in studio today hilda. But this is a perfect opportunity for people to see what are some of the opportunities that they can tap upon. Now for if I know today others have already sent probably their gifts. Yes. And tomorrow is boxing day so we'll be unwrapping this particular gift. Yes. So what is the opportunity for me as I would be entrepreneur to look on to that. Number one is now probably fairing this particular gift. I know later on today I'll be having a party at Muzaiga. And I know a friend of mine is hosting this particular party. And they will need to try to move things around. So that is a short time opportunity for me. Also you can do some logistics. Those are the logistics that we are talking about. Then don't forget we cannot say that say for party planners first is still coming. Yes. So how can you organize this particular event for your friends and your family to go out. So you can be an event planner for the first of 2019 that is coming. So those are some of the few opportunities that I believe you can talk. And for the people who come from the village a few years ago we were organizing the local DJs. Local DJs. What are the perfect opportunity for say people who have traveled say from the Abba now going to the ruler. They have their laptops. Why don't you do something even for your local church for your local community. So that local social hall so that they can see this is a perfect time for you to get even 5Gs 10Gs 20Gs for you to supplement in 2019. I would like to agree because you know how many people are on holidays. So the people who normally do that work most of them are not available. Yes. So you can maximize that opportunity. And infact for the people who are still in the cities. Okay. I know we are in the cities some of us. But for the people who are in the cities remember the house nannies. They have already gone to be with their families. That's true. So the owners of the house are there. Who is going to do shopping for them. Why don't you think outside the box and they think of ideas that you can be doing also shopping. So these people just an errand business here and there. And also for people who are in crafts, art and crafts. Why don't you create very nice happy new year cards. Then now you can share. The good thing you can also sell them as e-cards. And you can also sell them as hard copy cards. So those are some of the business opportunities that somebody can see at this particular festive season. I like the fact that you mentioned the cards, the gift cards and what have you. Because that's something that even people in closet can use. You don't even have to be an adult to make some of these cards. Please let us know what other opportunities exist. If you are hustling your folks money and they don't want to give you money this December. Now you know you can do some things and you don't really have to be so mature to do some of them. If you are creative like you said, young people like it. They can come up with new gifts and new ideas. What else can we do this Christmas? In fact now you have just made me to remember something. For people who will be travelling say from the urban now to rural. For the local mechanic. Why don't you now just change your shop? From now the original garage that you've been having. Why don't you just practice for the few days highway mechanic services? That is a perfect opportunity. Because for some of us who usually travel say from urban now to rural. Our cars usually stall along the way. And you can imagine that situation that you are in. But if you get now a local highway mechanic. That is a perfect opportunity for them. I am not saying that this is a perfect opportunity for highway mechanics. This is a perfect opportunity for them at least to see this idea. Interesting. You had also mentioned that there are some business ideas that we can cultivate now. That will help us come 2019. What are some of these ideas that you had in mind? That if I started right now in this festive season come 2019 I can still continue with it. Like it doesn't end with this Christmas season. Good question Hilda. I usually say it's good for us to see not to look. So if you are not saying doing any particular business event at the moment. See the opportunities. Now how do you look at these particular opportunities? Number one if you have been having a perfect idea. You want to start something come 2019 is one of your new year resolutions. This is a perfect time to test your business idea with family and friends. Ask them because I know we will be having this communal celebration. Either in churches, either in our families, either in social halls. Ask people this is the area that I am trying to venture in. What are some of the ideas? What is your feedback? They will help you in validating your business idea. So if you have that kindly do that. That is number one. Number two for some of us who will be now moving say from the up and now going to the rural. This is a perfect opportunity for us to see what are some of the things that we can do from town. Working now with our rural folks. Let me just give you a good scenario Hilda. Number one like say let me give you a good example with me. My father has a lot of plantations of avocado. He does that in Transoya farm. We have also another farm in Transoya. So he does that. But since time immemorial he has been exporting these avocados to Europe. Okay now being his last son. I see this is a perfect opportunity for me to go back home and see how can we value add these avocados. So that we don't just export the avocados back to Europe. Now if you are young we have been now in the urban centers. Why don't you go back home and see the opportunities? Probably we have land. This is the nice opportunity for us now to plan for 2019. That is a perfect example. So there are other opportunities that as young people can see with the rural folks that we can work with. Another one that I can say probably if you are walking around probably you don't have a lot of land in your place. You are walking around. You are seeing now the neighbors are having strawberries, they are having bananas, they are having things. Why don't you think of a way of how you will be marketing their produce and product to Nairobi dwellers or the urban dwellers? Like the way we usually receive rice from where? Yes and that is very common. In fact you can carry all those things and come back with them here to Nairobi. So if there is a way that we can also bring that business back there it can be very good. However let me find out from you. You mentioned that this is the time that people can test their business ideas with their family members. How about the mentors? Is this a good time to approach my mentors? Yes, yes. In fact this is the right opportunity for us to approach our mentors because right now they are free. They will tell you so many things that you really need to understand about any business that you need to venture. Apart from just working also with the mentors, this is the right time for you to say to raise capital for your business. Remember there are different types of how you can start your business but this is the perfect time for you to do that. And how am I seeing this here? Remember capital is not always about finance or cash but capital can always come from even the family and friends. That is what we usually call angel investors. That's true. This is the perfect time for you to pitch your ideas to your uncle, to your bothering aunt, to your sisters and your brothers. Bothering aunt, why not bothering uncle? Bothering aunts and bothering uncles who usually ask you, umelete nini, watoto wako wako wati. This is the perfect time for you to ask them, chip in like 10,000, 5,000. This is the idea that I have and it will take it to the next level. Another way of financing a business is now to learn as a resource. You see your folks are not having, they are having a lot of land but it's being underutilized. Yes. Why don't you think outside the box and see how you're going to cultivate this particular land? I had a friend of mine who was chatting yesterday. She bought land in Bungoma three acres of land but it has been just been there. So I challenged her and told her why don't you think of something that you can be doing in 2019 That can be a passive income for you while you're working on an active income here in Nairobi and she's ready to take that particular opportunity. And also now the advent of now the county governments. How can you talk to guys who have been working in the county government and see how they can penetrate probably your idea or your product to that particular county? Okay, let me ask you something very personal. What's your personal idea for this festive season and for 2019? Can you let us know? That is a good question. I think I mentioned it earlier. For me the avocados with my father, that is something that I'm venturing in. Since I've invested in a company that does sops, detergents and everything I see this is a perfect opportunity for me now so that we can have avocado lotions. I don't need to buy raw materials. Wait, so this avocado you also want to use it to make cosmetics? Yes. No, no, no. Because when I see the avocado, there are so many products that we can generate. I have a friend of mine who happened to be a senior mentor of mine, Professor Bitange Demo. There is a time he went to Switzerland and he got an avocado lotion and he challenged me, Masharia, we know you guys have a lot of avocados in your place. See the product that I'm using in this particular hotel. Why don't you create something for us Kenyans also to do that? So after that I acquired now the detergent and soap business. So I'm seeing this is now the perfect time. I have already hinted to my father and this is the perfect time for me now to rope in the avocados. Well, I do wish you the best of luck and make sure you do give me some of that avocado lotion when it's out. Now that I won't be seeing food only when I see avocado. Anyway, I would like to understand are there also some pitfalls and some risks that business people might take in this particular period that they need to be wary of? Powerful question. Thank you for that question. In every opportunity, first of all, we must thank God for all the problems that we are getting as Kenyans. But at the same time, we might risk as an employer, as an entrepreneur or as a business person not to focus keenly to your passion and vision. You remember the quail business? Yes. This festive season can be like now the quail business. You think you really want to take your idea to the next level, but at the same time, you might divert your attention to focus on something that you are not caught. Or is temporary. So you must know how to cash in on short term and also look at the long term. So that is the biggest challenge for many would-be business and business people who are currently working on ideas. Thank you very much for coming to studio. It's Christmas time. We will not bore you in the way of the way with one hour of conversation. I think let's keep it short and sweet. Thank you. If you've been listening to Masharia Muhoho, please, if you missed the interview, you can find it on YouTube. But Masharia Muhoho has come here, founder of We Innovate. Can your ideas come and let us know some of the ideas that you can maximize during this holiday season and also what you need to look out for. And he's even given you his personal idea, which is interesting. I'm also thinking, wow, what am I going to do this festive season, but now I have a few ideas. So let us know what you've decided to do in terms of holiday hustle because you can hustle this holiday and you don't have to be all grown up for you to do it. Even if you're young, 14 years, you can hustle that 500 bomb, you know. Anyway, you're watching youth and entrepreneurship only on this Christmas day. And I'd like Masharia to wish you a merry Christmas one last time. I'm not going to talk a wee bit because I want to a name but I'm not sure. I'm sure you're flipping channels. Masharia will sing here also. All right? We got it. 20 happy. Happy... Merry Christmas. Merry Christmas. I really wanted to say happy. We wish you a merry Christmas. We wish you a merry Christmas. We wish you a merry Christmas. And a happy new year. Thank you. Don't go anywhere. Why in the morning continues shortly?